In our social life today, museums play an increasingly important role and are an important place for many people to relax, entertain, study and research. Whether it's a weekend getaway or a vacation trip, more and more people will include "check-in" museums in their travel plans. In particular, Sanxingdui Museum, the Palace Museum, Shaanxi History Museum and other domestic "top" museums are places where people compete to "check in". Tickets for many museums are sold out quickly as soon as reservations are activated, and there are often long queues of spectators to enter. At the same time, some relatively niche museums, such as the Changying Old Site Museum, the Shanghai Automobile Museum, and the Jingdezhen Imperial Kiln Museum, have gradually attracted people's attention and "planted grass", and have become new "Internet celebrities" in the field of culture and museums.
Nanjing City Wall Museum
According to the statistics of the State Administration of Cultural Heritage, during the May Day holiday just past, more than 6,000 museums across the country received a total of 50.54 million visitors, which is a very high level in the same period in history. According to data from a travel platform, just two days before the holiday, the number of ticket bookings and reservations for key museums across the country increased by about 400% year-on-year. The continuous rise of the "cultural and museum fever" is not only a manifestation of the increasing demand for high-quality spiritual and cultural life among urban and rural residents in the mainland, but also the result of the rapid development of the mainland's cultural and museum undertakings.
Shaanxi History Museum, Tang Sancai female figurines
From the demand side, people are more and more fond of entering museums, hoping to see the true appearance of cultural relics such as "bronzes", "terracotta warriors" and "Tang Sancai" in history books. Through close viewing and learning, people can have a deeper understanding of their history, culture, and artistic value, as well as the origin, formation and development of Chinese civilization, and strengthen our historical and cultural self-confidence in moisturizing things silently. For example, in the Sanxingdui Museum, people are full of interest to observe and discuss the unique bronze god tree, bronze statues, gold masks and other cultural relics, and immerse themselves in the splendor and mystery of the ancient Shu civilization in imagining the life of people in the upper reaches of the Yangtze River thousands of years ago; In the Suzhou Silk Museum, visitors only need to move their fingers on the mini program to participate in the "weaving" of Zhang satin, so as to simply understand the wisdom of the traditional silk weaving process and the beauty of silk in the mainland; In the Jingdezhen Imperial Kiln Museum, people open a door to the treasure house of Chinese porcelain art through exquisite porcelain artworks and digital light and shadow exhibitions, and feel the peak of traditional Chinese porcelain craftsmanship......
Jingdezhen Imperial Kiln Museum
From the perspective of the supply side, in recent years, museums across the mainland have taken various positive measures to attract more people, especially young people, to museums. At present, 90% of the more than 6,000 museums in the country are open to the public free of charge, and some museums are also extending their opening hours, adding night shows, and increasing the number of visitors during the peak season, while some places send cultural relics and exhibitions to mountainous areas, villages, schools and other places where cultural and museum resources are scarce through caravans. In order to enhance the visitor experience, more and more museums use advanced light and shadow technology and wonderful theatrical performances to make visiting museums more interesting; At the same time, the endless stream of cultural and creative products are loved by many young consumers because of their integration of classical and modern beauty, which further shortens the distance between the museum and the public.
The "Mobile Silk Museum" came to the campus
Carrying a long history and innovative ideas, today's museum is not only a place to collect, protect and display cultural relics, but also a complex of leisure and entertainment, popular science education, and cultural inheritance, which not only helps to enrich our lives, but also brings more opportunities for local development. Therefore, all localities should continue to explore innovative ways of protection and utilization of local museums, so that more people can enter museums, so that history can continue to glow with new vitality in the present and future. (CCTV commentator Chen Ruihai)
Source: CNR