Half of May has passed, and the new power car companies have successively announced their sales in April, which can really be described as "a few happy and a few sad". In the face of such a huge market cake for new energy vehicles, the full is full and the drought is dying. There are even some new power auto brands, because of problems with their own operating conditions, and completely announced that they will withdraw from the front line of trading. The seemingly thriving automobile market is actually full of "killing machines" everywhere, and involution is the real theme of this industry.
With the release of the sales list of new power brands in April, it can be summarized in one sentence: Xiaomi car delivery is less than expected, Xiaopeng Motors relies on the G6 car to support, and the ideal sales volume surpasses the question, and the credit lies in the new ideal L6. What kind of battle situation is it, and how other new power brands perform, let's take a look! (PS: A detailed ranking list will be attached at the end of the article)
First, the delivery of Xiaomi cars is less than expected
Since Lei Jun announced the construction of the car, Xiaomi Auto and Lei Jun himself have become traffic passwords, and it is no exaggeration to say that its popularity even exceeds that of Huawei. I thought that the Xiaomi SU7, which entered the market late, had been surrounded by friends and businessmen, but I never expected that after the new car was released, it would become a "phenomenal hit". The current situation that a car is hard to find has not only completed the annual sales target of Xiaomi Auto, but even the pick-up time of many users has been scheduled for next year. According to the well-known channel blogger Sun Shaojun confirmed,Xiaomi car lock orders have exceeded 100,000,As of the time he sent this news,Xiaomi SU7 has only been on the market for 42 days。
According to the official data released by Xiaomi Auto, Xiaomi SU7 delivered a total of 7058 units in the first natural month, ranking 10th on the list of new power brands, surpassing brands such as AVATAR, Zhijie, VOYANT, Equation Leopard, and Yangwang. If compared with friends, Xiaomi SU7 is undoubtedly a success, but according to Lei Jun's earlier description of Xiaomi's car production capacity, it can produce 40 Xiaomi SU7 per hour, which is equivalent to 76 seconds to have a new car off the assembly line. Obviously, the delivery volume in the first full month was less than expected, which also proves that the capacity of Xiaomi's production line is not fully full. However, I believe that in the next May and June, this quantity will definitely improve qualitatively.
Second, Xiaopeng Motors relies on G6 to support itself
Although Xpeng Motors announced that the delivery volume in April increased by 33% year-on-year, the total sales of these 9,393 vehicles only increased by 367 units compared with the results in March of the same year. And NIO, which is also a difficult brother, sold 15,620 vehicles this month, which is 1.6 times that of Xpeng Motors. You must know that the average customer unit price of Weilai is much higher than that of Xiaopeng, so from this point of view, among the three Weixiaoli, Xiaopeng Motors is obviously lagging behind. ZEEKR, which also makes pure electric products, also jumped to the third place in the list of new forces with 16,089 vehicles.
At the beginning of this year, the most proud explosive product of Xpeng Motors was the Xpeng X9. At its peak, the car peaked at nearly 4,000 units, but in April it fell back to 1,959 units, accounting for only 20.8% of total sales. The main support for the sales of Xiaopeng Motors is Xiaopeng G6, Xiaopeng P7i and other "fractured" products, if it is not for the choice of "price reduction for the market", Xiaopeng April delivery report card will most likely be very ugly.
Third, the ideal sales volume has surpassed the world, and the new ideal L6 has contributed a lot
Since the launch of Huawei, the sales of the Wenjie brand have risen all the way, and the M7 and M9 orders have been reserved, and the official disclosure is quite full, and the stock price of the Cialis manufacturer has risen sharply. Among the many brands of new forces, the only one that can wrestle with Huawei is Li Auto, and the two brands have been anxious on the throne of the sales champion, which is a bit of a "fairy fight". In the list released in April, Li Auto surpassed the question world with a total brand score of 25,787 units, winning the first place in the sales of new power brands.
In addition to the contribution of the original L series, the most important thing is the launch of the new Li L6, which has played an indispensable role in boosting the entire market. According to the latest official data released by Ideal, the new Ideal L6 was launched on April 18 and the first sales period on May 5, with a cumulative order of more than 41,000 units in only 18 days. This time-fixed ratio is not at all inferior to the Xiaomi SU7 market response, which can be seen that the consumer recognition of this car is extremely high.
In the face of so many SUV competitors on the market, why can the new Li L6 stand out? The author believes that Li Auto has done at least three things right, and these decisions have also laid the foundation for its later strength to compete with Huawei.
As a large five-seater luxury SUV specially built for young families, the appearance of fashion technology, these do not need to be repeated, the ideal L series of mature design language, has been recognized by a large number of users. Lowering the price of a medium and large luxury smart SUV to less than 300,000 yuan is the first step for Li Auto to leverage the market. The design language is almost very different from the ideal L7, ideal L8 and ideal L9, and the body length, width and height are 4925/1960/1735mm, which gives consumers a kind of "value for money" visual feedback.
The size of the car is only a superficial feedback, and consumers still have to look at the inside when buying a car. The all-new Ideal L6 is equipped with dual-motor intelligent four-wheel drive as standard, front double wishbone rear five-even independent suspension, CDC shock absorbers and other core configurations, which are also equipped on the whole system. The vehicle is equipped with a 1.5T four-cylinder special range extender, a 36.8kWh large-capacity battery, and a total power of 300kW for the front and rear motors. The pure electric cruising range is 212 kilometers, and the CLTC comprehensive cruising range can reach 1390 kilometers.
Based on the blessing of the 2920mm long wheelbase, the interior space of the new ideal L6 is quite rich, with the maximum legroom in the second row of 1135mm and the headroom in the second row of 968mm, making the interior space driving experience better than most mainstream medium and large luxury SUVs on the market. The more reasonable body size is convenient for shuttle commuting in congested cities, and parking is also more convenient for novices.
As for the second-row seats alone, the new ideal L6 is equipped with ventilation, heating, electric angle adjustment and one-key electric folding and resetting functions, and the backrest angle adjustment range has reached 115°~125°. Nappa leather comfortable seats, with a cushion length of 534mm, ideally take into account the equal enjoyment of each seat in terms of ride comfort and flexibility.
The front seats are also made of Nappa leather, and the seats cover heating, ventilation, ten-point massage, 12 electric adjustments and comfortable headrests.
The four-screen interactive system has always been the biggest product highlight of Li Auto, and the new Li L6 is also standard for all models. The in-vehicle system is equipped with Qualcomm Snapdragon 8295P automotive-grade chip as standard, which belongs to the first echelon of the industry in terms of silky smoothness and interactive experience. Especially with the blessing of the Mind GPT model developed by Ideal self-developed, Ideal students have strong thinking and processing skills, can interact with people in the car without barriers, and increase the sense of participation of all employees. The powerful capacitive steering wheel, the 1.26-square-meter panoramic canopy, the fresh air conditioner with three temperature zones, and the 8.8L intelligent dual-purpose refrigerator all increase the happiness of the car.
In terms of intelligent driving, the new ideal L6 is also a flagship, and the whole system is standard. Up to 14 active safety configurations, industry-leading AEB system, etc., always protect the safety of travel. The AD Max 3.0 high-end intelligent driving system can realize urban high-speed global NOA, visual perception + lidar dual solution guarantee, and match cutting-edge core algorithms, making Li Auto's high-end intelligent driving also in the first echelon of the industry. In addition to helping the driver release some of his energy, it also provides a second guarantee for safety.
Written at the end: The sales war of new power brands needs heat and traffic, but back to the essence, consumers value the value of the product the most. The same market environment, the same competitive pressure, and the brands and products that stand out are destined to have a lot to learn from other car companies. #30万以下的理想L6来了#