Source: Copywriter
"Our society is very active in pushing every woman who is physically and mentally healthy into motherhood, but also sitting back and watching these women fall into the loneliness and powerlessness that characterizes motherhood."
The second Sunday of May is Mother's Day, and on this day, the hot topic of women on social platforms is "duckbill pliers", and many women talk about the discomfort they encounter during the gynecological examination and slightly personal attacks.
Technology is advancing, but some demands related to women are being ignored, which has been perceived by Proya, and for three consecutive years, Proya has spoken out for "mothers".
"Do you hear me?"
Let the voices that teach her how to do it, pause
Let her voice be heard
Hear what she wants, and hear what she doesn't want
Mom does it, listen to her
We will continue to:
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"Teach you how to be a mother"
The first half is the "care" that all mothers will encounter in life.
"Eat more crucian carp, it will milk"
"Here I suggest that mothers should give their children more company"
"Good for you and your baby"
"Don't have cats, there are parasites that can affect pregnancy"
Is it very familiar, when you are a daughter, you will be taught to take good care of your body, be good-looking and reserved, in order to get married.
After having a child, she became a "mother", and the mother should be good for the child, not just think about herself.
The woman is no longer herself, she has become a "tool man" revolving around her children.
When breastfeeding, you can't eat what you want to eat; When taking care of the children, I didn't sleep a full night; When the child reads, it is necessary to closely observe the child's learning, life, and mental health, and then take corresponding measures; When he is old, he has to take care of his son's children.
Because of these "motherhood" disciplines, it is difficult for women to open up a world in the workplace, and they devote themselves to the workplace, and no matter how good they do their work, they will be accused of "not caring about their children"; If you stay away from the workplace, you will be ridiculed for "relying on men to support your family".
In "Kim Ji-young Born in 82", she was ridiculed as a "moth" when she bought a cup of coffee beans. The identity of "mother" restricts all other possibilities for women.
Proya edited these words in a concentrated manner, and used "concentrated and impactful" images to tear apart the neglected pain of the neglected "mother" group.
If you look closely, you can see that all the pictures of "mothers" are always in the "frame", and their world is clearly divided by the "frame", small and cramped.
"They" are encased in a discipline called "mother", the main theme is "sacrifice and dedication", and the more "suffering" the more it reflects the greatness of "motherhood".
Society deprives mothers of their "mortality" and gives her "sacredness", thus depriving them of the right to do as they please.
And the most frightening thing is that most of these teachings come from women. They are female elders such as "mothers", "mothers-in-law", "grandmothers" and "grandmothers", and they use their experience to pass on to the next generation. They are in the box of "mothers", and they are dutiful to pass on this responsibility to the next generation.
There is a sharp saying, but perhaps it is not unreasonable: if all women are suffering, it means that there is no suffering.
The voices in the picture are partly due to the differences in parenting concepts, but a larger part are derived from the definition of "mother".
Do you have to be "mother-in-law"? Surely this must be borne by the "mother"? Does it have to be painful to prove the "greatness" of mom?
Proya put forward a brand reflection and counterattack on these disciplines, proposing "how mom does, listen to her".
"How to do mom, I know"
Later in the film, the voices of the "mothers" are released.
They want to "go to the concert and not be asked what to do with the children"
They want to "have their own business"
They want to "get a good night's sleep"
They want to "have a room of their own"
It was found that no, these "hopes" are very small. As small as just wanting to sleep well without being disturbed, as small as just having a separate space.
"Not to be disturbed, not to be defined" is their common aspiration. These demands are rarely made by men, why? Because "Mom" is moving forward with a load.
Without an independent physical space, without an independent cause, there is no way to talk about the spirit of independence.
The metaphors of life are like boiling bubbles in the middle of the night, they sound when no one is paying attention, they are ignored, they are ignored, and the only thing they care about and hear is the "mother" who waits for the water.
The lonely "mother" has always been with things full of lonely metaphors.
"Mom" was not a mother at the beginning, she was a cute little girl, a cool woman who was young and free, loved to climb mountains and loved to watch concerts, and a professional woman with her own career plan and pursuit.
They know how to be mothers.
They understand that before being a "mother", they must first be "themselves". She doesn't need to revolve around her children all the time, she doesn't have to sacrifice her career for her children, she can cultivate her children's independence, she can take her children to climb mountains and watch concerts together, and become the best "partner" in life.
As a mother, you don't have to be "for your good" all the time, she can be "for my own good".
Proya also cooperated with the emoji IP "Big Ben Dog" to launch an exclusive Mother's Day emoji pack. Express your mother's demands with a ridiculous and relaxed carrier.
Looking back at Proya's three-year Mother's Day short film, you can find that it has been asking "mom" to speak:
In the past three years, Proya has focused on the topic of "motherhood discipline", discussed whether the housework and child-rearing functions undertaken by mothers in life are reasonable, and expressed the voices of countless women.
They don't need to be praised as mothers, they don't need to be praised for the moral high ground, they want to be themselves first before their mothers.
The output of the brand for three years, really paying attention to women's demands, is actually rare for a brand, it is not flattering, and it may also make some supporters of the concept of "mother, born great" have a rebellious mentality, but it has been sincerely expressed, hoping to make more people pay attention to the demands of mothers.
Mom, there is more than one, she can do whatever you want, there are thousands of postures. Happy Mother's Day to all moms, but not just Happy Mother's Day.