On May 10, the 2024 World Brand Moganshan Conference with the theme of "Brand, Make the World Better" was held in Deqing County, Huzhou City, Zhejiang Province. The event was hosted by the Brand Work Office of Xinhua News Agency and China National Brand Network.
The conference includes the "Belt and Road" Printing and Packaging Brand Construction Promotion Conference, the Sanqin Brand Development Conference and the 2024 "China Brand Ten Years" Development Report Conference. Huashan Scenic Area was invited to participate in the meeting.
On May 10, the first "Belt and Road" printing and packaging brand building promotion conference was one of the parallel forums of the conference, focusing on the first "Belt and Road" printing and packaging brand building series of activities planning. Zhang Xia, chairman of Huashan Tourism Group Co., Ltd., was invited to attend the meeting.
At the Sanqin Brand Development Conference, Qu Xiaoli, director of the Ticketing Service Center of Huashan Tourism Group Co., Ltd., shared the Huashan brand case in an in-depth manner in the brand story exchange session. The process of brand building of scenic spots fully proves the importance of high-quality development of cultural tourism, which not only needs to make efforts from both ends of supply and demand, but also needs to grasp market opportunities, analyze structural changes in the consumption field, and create diversified possibilities for tourism development. In-depth excavation of the cultural heritage of the scenic spot, optimization of services, innovation of tourism products, and further singing the brand awareness and reputation of the scenic spot.
On May 12, Guo Jianyou, deputy general manager of Huashan Tourism Group Co., Ltd., was invited to attend the 2024 "China Brand Ten Year Road" development report press conference.
At the same time, China Travel Group also participated in the brand exhibition, and gave full play to the unique charm of Huashan tourism through a series of photography exhibitions, scenic video playback, cultural and creative product display, tourism characteristic souvenir prizes and other forms of display. It has won the unanimous love and praise of the guests and citizens.
As the Huashan brand continues to penetrate into the hearts of the people, the harmonious development of its culture and natural landscape has been widely recognized, which further highlights the positive impact of brand building. On May 2 this year, the number of climbers in Huashan Scenic Area exceeded one million, an increase of 20.21% compared with the same period last year. This series of data not only highlights the power of Huashan's brand, but also proves Huashan's efforts in promoting the traditional culture of the Chinese nation and promoting the development of cultural tourism.
In the future, Huashan will continue to deepen its brand value, rely on the unparalleled natural scenery and cultural essence, further optimize its services, and enrich its cultural tourism products. Actively embrace digital transformation to stabilize and enhance Huashan's dominant position in the domestic cultural tourism market. With the continuous growth of the Huashan brand and the acceleration of the pace of internationalization, we look forward to sharing Huashan with global tourists, so that the Huashan brand can go to the world and the world's attention will focus on Weinan.
Source: Huashan Scenic Area