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Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

author:GameRes Gaming Network

The following article is from Vergil's Game Talk, written by Lin Yancheng Vergil

overview

"Chicken Fleet Attack" is a cartoon-style side-scrolling tower defense game developed by Abypray and published by Mia, which was launched on the WeChat mini program in early October 2023 and entered the top three, and is now stable in the 15th-30th popular games on the best-selling list.

The core gameplay of the game is Roguelite + tower defense, in the battle, players use 5 chickens of different classes to continue to resist the enemy's attacks, and pick up the dropped golden feathers to upgrade the chickens or choose to strengthen the BUFF, which is a more traditional tower defense gameplay. The game style is also magical and cute, and the chick shapes of various rubbing IPs are very recognizable and more pleasing. The peripheral structure is a relatively light physical strength card, with a variety of gameplay, cultivation and card drawing systems, the overall understanding threshold is not high, and players can easily get started.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Tower defense games have always been a popular category in mobile games, and "Chicken Fleet Attack" can achieve excellent results in this track, indicating that the product still has a lot of merits, which will be analyzed in detail below.

fight

Overview of the rules

Tower Defence (referred to as Tower Defense) requires players to build or upgrade defense towers in the game to resist enemy attacks, that is, the total amount of fire coverage of our side in a unit of time needs to be greater than or equal to the total amount of the enemy.

"Chicken Fleet Attack" as a more traditional horizontal tower defense, the left side is our defense tower (chicken), the right side of the enemy is constantly appearing, in the level within the time limit to resist all the enemy will win the battle, all our defense towers are wiped out and the battle is lost. Since the total number of towers, positions, basic attributes, etc. are determined, the main strategy point is to choose the buff to strengthen our chickens, and the secondary strategy is to switch to manual operation to target specific enemies when dealing with some situations.

Basic Rules

Before the battle, the formation will choose one chicken from each of the warriors, archers, mages, assassins, and priests to play the role, and since there are no multi-team situations in the game, choosing one team will apply to all playstyles.

PS: Equipment (unlocked in the second week) and companions (unlocked in the third week) are also prepared before the battle.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Choose one of the five chicks to be the captain after the war begins. The captain is the starting character and gains +20% attack speed and +20% reload speed, and can be clicked/long pressed on the screen to perform a directional attack after switching to manual operation in battle.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

The standard duration of a single battle is 9 minutes, and the boss phase will not be timed, counting the time to choose a buff in the middle, it is about 10 - 10 and a half minutes, which is not only in the mini program, but also a long single game time in the entire mobile game (but it is more common in tower defense games). As an aside, the long time of a single game + many strategic dimensions are also the reasons why in the tide of mobile games in recent years, tower defense and war chess rarely have exploded. If you want to do these two categories, you must compress the strategic dimension, and at the same time have important elements that can attract users in addition to the core battles.

Our character's stance is fixed at 1 in front and 4 in the back, with the warrior in front. After unlocking the Companion System, the Companion will be placed in the middle of the front and back rows (above or below depending on the class positioning).

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Once you start a battle, there will be a steady stream of enemies on the right. Our character's range and range are extremely long (at least longer than the length of the screen), and enemies can be attacked whenever they appear, no matter where your chicks are. The logic of seeking the enemy is to prioritize attacking the unit closest to you in a straight line.

Chickens who are not the captain will automatically attack the enemy, and the captain will also automatically attack the enemy when the automatic option is turned on; If toggled to the manual option, the player can tap or hold the screen and the Captain Chicken will attack enemies in that direction, or if the player does not tap the screen, the Captain Chicken will not attack.

Each chick has a default attack method, with a limit on the number of ammo, and will enter the reload (CD) time when it is consumed, and will continue to attack when it is finished. Some buffs will give the chicken more ways to attack, but only the prompt text "Reloading" will appear on the chicken's head when the main weapon is reloaded, and some skills will only be triggered when the main weapon is reloaded.

Killing an enemy will drop two items: Easter Eggs and Golden Feathers. Click on the drop to use it, and the secondary menu will pop up, and the battle will be paused. What's more intimate is that when there are multiple drops on the field, the player will click on one and it will be considered as picking up all the drops, and they will be dealt with in turn. The timing of the drop of items in battle is relatively fixed, and it seems that it is not achieved by timed drops, and it is suspected to be a weight stacking algorithm: that is, each enemy will increase a certain value after being killed, and after the value is accumulated to 100, a corresponding item will be dropped. Of course, it can also be achieved with a guaranteed probability algorithm.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

After clicking on the easter egg, the player will choose one of the chickens in the team who has not played to play, the warrior will go to the front row, and the rest of the classes will go to the back row, and the position will not change after playing. The default playing order for the four positions in the back row from top to bottom is 3124.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

After clicking on the Golden Feather, the player will choose one of three randomly generated buffs as an in-game booster for the game. There are two types of buffs: heroes and equipment.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Heroes: When you select a hero buff, the corresponding hero will be upgraded by 1 level. The initial level of the hero is 1, and the maximum is 5, if the hero outside the game advances to unlock the "Awakening" function, the option of awakening will appear after the character is level 5 in the battle (which can be understood as level 6).

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Equipment: Equipment will initially only be spawned at Tier 1, which is divided into 5 classes. After selecting a certain Tier 1 equipment, the subsequent equipment will only be the Tier 2 equipment of that class, and the equipment will be advanced after selection. If the equipment is cultivated to purple or red quality outside the bureau, it can also be farmed at Tier 3 and Tier 4 for upgrades.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Usually, when the battle progress reaches 33%, 66% and 100%, all enemies on the field will be cleared, and the boss will appear after the prompt text (some event levels do not progress in order), and after defeating the boss, a golden feather will definitely be dropped.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Character design

The character's explicit attributes are only attack and life (not even defense), which is really very simple and strong. Non-explicit attributes also include attack speed, reload speed, skill ammo, etc., and the character comes with active skills and breakthrough unlock attributes.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Heroes' attacks are all in the form of ballistics, which are as follows:

  • Piercing: Bullets continue to move forward when they hit an enemy, piercing more enemies behind them, such as Calamity Knight (Arthas). In general, there is a limit to the number of enemies that bullets can pierce, and some high-quality characters will penetrate all enemies, such as Strike Chicken Armor (Gundam).
  • Split: When a bullet hits an enemy, it splits more bullets and continues to fly in the original trajectory or multi-projectile spread trajectory, such as the Wolf Hunter. Some heroes' Splinter Bullets will have a special direction of flight, such as the Nightbringer (Batman), which splits into 3 batarangs for a single spin.
  • Ejection type: The bullet will bounce after flying to the edge of the board, such as the trainee (Kunkun), which generally limits the duration of the bullet.
  • Spread: When a bullet hits an enemy, it deals area damage at the point of impact, such as the White Prophet (Gandalf). Some diffuse damage lasts in place for a period of time, such as the Goddess of Wisdom (Athena).
  • Support: Not strictly a form of projectile, it will add a shield or heal to self or teammates after attacking. For example, idol singer (Hatsune Miku).
  • Variant: Strictly speaking, it is not a ballistic form, and there is a chance to change to another attack form when it is a basic attack. For example, Devil's Chicken (Stallone).
  • Compound: Taking into account both the above plural types, for example, the Black Wizard is split + ejection, and the Goddess of Wisdom is spread and + support.
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

The hero's class traits are more traditional, roughly as follows:

  • Shooter: No obvious class characteristics. The class mechanics are Fluctuation (attacks have a chance to increase or decrease damage, very oil cake) and overload (attacks add extra damage, but attack speed decreases, very oil cake II).
  • Assassin: Has no obvious class characteristics. The class mechanics are stacked damage (which adds status to the enemy after dealing damage, and adds additional damage to each stack) and bleed (dealing damage per second), which is a decent feature.
  • Mage: No obvious class characteristics. The class mechanics are Harvest (stacks on each enemy after killing an enemy, and adds extra damage per stack) and Berserk (each attack has a chance of stacking on itself, and each stack adds extra damage), both of which are very powerful mechanics.
  • Cleric: Attacks or abilities can usually add a shield or heal to allies. The class mechanics are War Spirit (cumulative loss of a certain amount of health, which will increase attack for a period of time) and cultivation (heroes who are upgraded to MAX in battle, additional damage increase), and they are also practical mechanics.
  • Warrior: Attacks or skills can generally add a shield or reduce damage to oneself. The class mechanics are arcane (attacks have a chance to be regarded as arcane, additional damage increases) and protection (reduce damage received), which is a decent feature.
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Level design

We've covered a lot of combat in the rules overview and basic rules sections, and I'll add a few more here.

The standard duration of the battle is about 10 minutes, but the number of enemies in the battle is very large, and the number of enemies in a single battle is 1000 - 2000 is a common situation...... )。 Therefore, in battle, the general defeat is not a boss kill, but a drowned by a sea of soldiers.

When a character dies in battle, the character can be resurrected, first by watching an advertisement, and then by consuming Resurrection Coins. Regular battles can be revived up to twice, and some gameplay has been expanded to five. After the character is resurrected, all enemies will be knocked back by a certain distance to alleviate the awkward scene before the character dies, so that the player can regroup.

Due to the rules of the formation, the pressure on the warrior is the greatest, so it is also the character who dies the most. In battle, the death of a warrior basically indicates the collapse of the battle line, so in terms of pursuit, the warrior is always the role that players need the most. On the other hand, since the character can find the enemy 360°, when the warrior is close, he will often attack almost directly above or below, and the damage caused is very wasteful, so when playing a difficult dungeon, most of the time it is necessary to manually operate.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

As for the enemy design, it is also a step-by-step approach like a textbook in traditional tower defense games: the initial enemies are all melee attacks, and they will only move stupidly, and then some fast-moving enemies (such as the Charger Pig) will be unlocked to create pressure for the player, and there will also be more durable shield-raising enemies (like the positioning of the bucket zombies), and then there will be enemies that will self-explode when they get close to us or will release a range of poisonous mist after being killed, testing the player's killing efficiency. The long-range enemy is a very vicious existence, not close to our side will also attack, and when the sea of soldiers accumulates, it will hide behind the enemy in the front row to attack, and some long-range enemies are even penetrating bullets, which has higher requirements for the player's output efficiency.

Most of the enemies will honestly appear from the bottom line, but there will also be assassin-type enemies that will appear directly in front of our rear units, so don't feel that only the fighters are under pressure to survive.

There are sometimes special enemies standing on the battlefield that stand on the stake, such as Blowflower will increase the movement speed of all enemies in front of you, and Cactus will increase the attack damage around you, etc., and players need to kill them first. At this point, it is necessary to manually operate the captain to point the attack. Therefore, the captain character chosen by the player not only has high attack power, but also the attack type is better than the penetration type, which is easy to penetrate the enemy sea and take the general's head.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

On the whole, "Chicken Fleet Attack" is a side-scrolling tower defense, which is a good reference to the excellent design of similar products, the combat design is quite solid, the in-game value increment is reasonable, and the comprehensive game experience is good.

Play

overview

Under the combination of the peripheral structure of the physical strength card + the core combat of tower defense, the gameplay of "Chicken Fleet Attack" shoulders the responsibility of numerical verification and cultivation to collect feedback, and there is no need to do too special content, and some differentiated content can be put into the activity. Of course, the product itself does this, the number of gameplay is not much, the positioning is relatively clear, the game experience is reasonable, and it can be seen that it is carefully designed and polished.

challenge

That is, the main quest, the core output is gold and player experience, and the overall design is very traditional:

  • The challenge consumes 5 stamina at a time
  • If you persist in the dungeon for more than 3 / 6 / 9 minutes, you will receive the corresponding reward, which is a gold / diamond / gold gacha ticket
  • After clearing the level, unlock the next chapter and unlock the corresponding level of the Elite Dungeon
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Outside the game, there will be idle income (gold, player experience, silver gacha coupons, random feed, insect trap, etc.), and the later the dungeon progresses, the greater the income.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Ancillary function Monster Atlas, consume Atlas fragments to unlock monster information, get extra stamina and diamonds and other small rewards.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Elite Challenge

This is the Elite Dungeon, where the core output is Genes (for genetic evolution), and the overall design is also very traditional:

  • The challenge is not consumed
  • Each chapter is divided into three levels with increasing difficulty
  • The rewards are a small number of diamonds / genes / genes + a small number of diamonds
  • There is nothing special about the level design
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Daily Activities

It consists of three sub-plays: Gold Mine, Daily Challenges, and Event Gameplay (currently Ancient Ruins).

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Gold Mine Caves

For traditional gold copies, the core output is gold:

  • You can challenge it once a day
  • The difficulty of the quest and the amount of gold produced do not increase with the player's progress, which is abnormal
  • If there is a customs clearance record in history, it can be swept away, which is very convenient
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Daily Challenges

This is a traditional daily quest with core outputs as primary forging stones (equipment) and booster (insect traps):

  • The challenge consumes 10 stamina at a time, and you can challenge it up to three times a day
  • According to the player's challenge progress, there are four treasure chests that can be claimed every day (generally two hits can get full rewards)
  • THERE WILL BE A RANDOM BUFF AND A DUBEFF EVERY DAY, WHICH WILL MAKE THE BATTLE CHANGE SLIGHTLY
  • The reward content increases as the main quest progresses
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Ancient ruins

The season-made meat pigeon gameplay is more complex, and the core reward is the bottle cap (play currency):

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Each season lasts 4 weeks, with one round per week
  • The ruins are divided into 10 difficulties, each with 8 levels
  • There is an independent blessing system (technology tree) in the gameplay, which only takes effect within this gameplay, and blessings and blessing points will be unlocked in the game
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • If you pass a certain difficulty level for the first time, you can receive a one-time reward; You can claim a very small number of rewards for each playthrough
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • The core gameplay is the traditional meat pigeon gameplay, each floor has multiple branch routes to choose from, and the events include normal battles, elite battles, events, shops, and boss battles, and after defeating the boss, you will enter the next layer
  • After clearing the eighth layer, it is considered to have cleared this difficulty, and then unlocks a higher difficulty
  • Unlike other gameplay, hero upgrades and equipment obtained in battles will carry over to subsequent battles until the current round is cleared
  • The duration of a single battle game has been reduced to 3 minutes, which is more scientific; The game time is still on the long side after each round, but it is within the acceptable range
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Caps can be purchased in the Seasonal Shop and reset once per Season
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • There are matching perk cards to unlock more gameplay perks and additional benefits
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Trials of Speed

Limited-time racing gameplay with leaderboards:

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Consume one ticket to participate in the challenge, and watch an ad every day to get one ticket
  • Players need to pass the level within the time limit, and they will be judged to lose after the time limit
  • The speed of the monster can be adjusted during the battle (acceleration / normal / stop), so how the player can scientifically "do what he can" in the battle is the core strategy of this gameplay, and the experience is more chic
  • Players will earn points based on their performance after clearing the level (even if they don't clear the level, they will get a small number of points)
  • The leaderboard will be divided into a rank list and a general leaderboard, and prizes will be awarded according to the ranking at the weekly settlement

nurturance

overview

As a physical strength card product, the peripheral cultivation of the chicken fleet is relatively simple (but not less), each cultivation has a clear positioning, and the value shaping, numerical design, and pursuit design are all remarkable. The unlock conditions for in-game cultivation are the dual restrictions of player level + number creation time, and the overall cultivation node is also more comfortable, with the weekly novice week activities, the sense of goal is also very reasonable.

hero

Card games are initially and at the heart of their pursuit, and this is no exception in Chicken Fleet Attack. The core launch of the first week of the carnival event is the S hero attacking the chicken armor, which also sorted out the sense of value from the beginning.

  • Hero cultivation is also relatively simple, divided into upgrades and breakthroughs: upgrades consume gold coins and feed for the corresponding class, and a small amount of increases the character's attack and life. Breakthrough is similar to placing cards with large values, alternately consuming the main body and other heroes with the same qualification (dog food eating each other), and more attributes will be unlocked after breaking through (the key point is the red unlock awakening)
  • Hero qualifications are divided into Normal (initial quality White, 5 types per class, 24 in total), S (Initial quality Purple, 1 type per class, 5 in total), and Genre S (initial quality Purple, 0-2 types per class, a total of 4 so far). Due to the depth of development problem, civilian players are mainly normal and S heroes, and high-paying players are mainly Genre S and S
  • The main responsibility for the payment is the new genre of S heroes, and the current rhythm is about half a month to a month to launch a new hero
  • Genre heroes are basically characters from other well-known IPs, so they are very recognizable and highly recognized by players
  • The overall design of the hero system is more traditional, similar to the high-value cards at the beginning of the Three Illusions, and is in the form of "raising grids". But the design direction of swallowing other characters as dog food does not leave a gap for multiple teams to develop, and the current gameplay design is also a single-team gameplay, plus there are only four heroes of the genre S or even a team, so far this approach is quite self-consistent.

gene

It is a more regular tech tree system, which provides global bonuses and has no paid content.

The progress of the main quest unlocks more points, the main story consumes gold coins to activate, provides basic attribute attack, blood and damage reduction, and consumes large points to activate genes and provides special effects.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Insect trapping

Crazy Knights' case opening + general equipment system, packaged as a chicken to catch insects and collected into a jar.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Consume replenishment to catch insects (divided into ordinary insects and insect jade with a very low production rate), and put the insects in the corresponding bottle after obtaining them, and players can replace bugs with higher qualifications and levels to improve their attributes
  • The main entry of the worm provides a global bonus to heroes of a specific class or all classes, and the adverb entry appears randomly, corresponding to various genres (strong randomness appears, big guy brush up!). )
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Each time you catch insects, you will increase your insect catching proficiency, and you will get bell money after breaking down the insects
  • Spending bell money can upgrade the insect trap net, that is, upgrade the card pool of the card draw (increase the probability of high-quality bugs), the details are as shown below. Upgrading to a certain level unlocks a new qualification or category. You need to wait for a certain amount of time after clicking to upgrade (initially dozens of minutes, then hours, and more than a day from level 5 onwards), which can be shortened by consuming a stopwatch or watching ads every 3 hours
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • The automatic insect trapping system is also done, and players can set conditions and wait for the results, where the acceleration privilege needs to be activated to open the small moon card
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • The insect trapping system is a very typical system that giant R will pursue, after all, the value of the replenishment liquid is very low and the output is generous, most players can hang up slowly for nothing, and there will be no urge to pay

equip

The professional weapon rack system, unlocked in the second week, is still a synthesis upgrade, and the second week's carnival activities create a sense of value.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Equipment is obtained through the equipment forging function (or card drawing), which is divided into three card pools (respectively, producing white-green, green-blue-purple-orange guaranteed purple, and green-blue-purple-orange guaranteed orange), blue stones can be obtained daily, and purple and orange need to be obtained by activities or payment
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Each class can equip up to 5 pieces of equipment with different names, starting with the first slot and unlocking it as the player levels up. After placing the equipment, it gets the global stats provided by the equipment (or Attack Health)
  • Equipment breakthrough is still a standard synthesis, green and blue three-in-one, purple and orange two-in-one, starting from orange to synthesize into a rising star, and finally red products, the consumption is very huge (to upgrade to red 4 requires the consumption of 16 red suits, that is, 55296 white suits)
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Similar to Hero Ascension, Gear Breakthrough also unlocks attributes, and higher tier equipment is unlocked at the Purple and Red nodes, which can be upgraded to level 3/4 during battles for more powerful bonuses
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Purple equipment can be converted into other equipment of the same quality through consumption converters. Converters are available in Battle Pass pay
  • Equipment system icons appear frequently in core battles, and players have a strong cognition; The attributes are more generous, and the pursuit of blue and purple equipment in the early stage has greatly improved players, and the golden equipment put in the event is also the content that players are very willing to pursue. As for the red suit and the rising star, it is a pit dug for the giant R. In general, it is a very comprehensive and reasonable cultivation system

partner

Pet system, unlocked in the first week, cultivation method or synthesis upgrade...... But this time the probability of joining failed, oh! Pair it with a three-week carnival to create a sense of value.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Similar to insect catching, it is still cultivation + gacha in the same interface. Below are three kinds of card draws, namely advertising draw (white only), 240 diamond draw (blue only) and gold coupon draw (cash only)
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • White-green-blue-purple-gold quality companions have only 1 of each attribute, while red has 1-2 of each attribute
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Drag and drag with a quality partner to craft it, and you have a chance to advance to a higher quality or stay put, and gain experience points. Jin Shenghong's success rate is only 10%, and there is a 10% chance (even if 1%) of this to become a mutation myth...... Therefore, when upgrading to a red product, if you don't rely on operational activities, the probability of getting the partner you want will become lower and lower as the card pool expands (currently less than 15%), and if you count the probability of mutation, it's ..................
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Companions are positioned and designed to be very similar to heroes, and they will also be used in battle. In addition to basic attributes, attack skills, and various passive skills, the most important thing is that the companion talent is randomly generated when crafting. That is, the real best partner is a partner with a very precious talent, so friends who have played Pokémon and Fantasy Journey to the West are probably already vomiting blood......
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Partners can devour partners of the same quality to increase Elemental Mastery, which is weaker than Hero Breakthrough, but the depth of this pit is also terrifying level 32......
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • The partner system is the cultivation of the traditional giant R positioning (benchmarking the baby of the Fantasy Journey to the West), and the super value shaping of fighting side by side, corresponding to the probability of failure when synthesizing, the random type of partner, the random partner talent, the mutation of the 1% probability, etc., all tell you that there is no mine at home, don't chase this system...... For example, in our guild, the vast majority of players (who have played for at least three or four months) are using golden companions, and only a few have chased red quality. But as a commercial mobile game, it is also very reasonable to always leave a system for giant R, and most players can do what they can

function

overview

In addition to the gameplay and cultivation part of the key analysis above, the rest of the peripheral functions will not be listed one by one, and a few relatively focused or interesting ones will be selected to talk about.

Gacha

That is, the card drawing function, the overall design is more traditional.

  • The card pool is divided into Normal, Premium, and limited-time (available during the event)
  • The normal pool is divided into a silver coupon pool (which produces white-green heroes, guaranteed green) and a gold coupon pool (which produces green, blue, and purple heroes, with a 0.7% probability of producing S purple), all of which can only be drawn by consuming gacha tickets.
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • The premium pool consumes 300 diamonds or lottery tickets to draw (producing green, blue, and purple heroes, with a 2.4% probability of S purple), and 50 draws guarantee an S purple, which will be recounted after shipment
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • 300 diamonds or event coupons in the activity pool (produce green, blue, and purple heroes, with a 2.4% probability of S purple and a 1.05% probability of S purple), 50 guaranteed for one S purple, 120 guaranteed for one genre S purple; Players can choose to lock Genre S; 100 is for 10 Genre Converters for converting between Genre S heroes; Gacha tickets are purchased with diamonds (limited, 300 diamonds/P for the first 50 pieces, 500 diamonds/P for 70 people after the event), and they will not be kept after the event, and each player will be converted into 200 diamonds (in fact, it is a loss); The merchandise also includes uncharted quests, demo levels, and event packs
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Lots of chickens

One of the more interesting features of the fleet (guild) is the guild check-in bonus function of the variant:

  • Manifest in the form of a special package that refreshes every day, diamond purchase, and the initial price is very expensive (2000+)
  • Mimicking Pinduoduo's bargaining model, guild members can each slash once a day
  • The final bargaining result is relatively random, fluctuating between about 30 diamonds and -30 diamonds (yes, there are negative numbers, buying equals giving away diamonds).
  • The refresh time is open at 5 p.m. every day and ends at 2 p.m. the next day, with a cooling in between
  • The overall design is relatively good, and it is one of the few functions that can mobilize the overall activity of the guild, and the president will also take the initiative to clean up the members who do not bargain to ensure the cohesion and activity within the guild
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

commercialization

overview

Compared with the traditional paid design of card products, because it is a mini program, it is naturally a mixed monetization model of IAP + IAA, and on the whole, the commercialization is heavier, and players can pay a lot of money if they want to pay.

Cost-effective payment points are focused on the first charge package, large and small monthly cards, various funds, and battle passes, which are more traditional designs. Like other Mini Programs, there are a lot of ads to watch every day, so if you want to continue to experience the game, you must buy ad-free privileges (otherwise at least 50% more game time will be delayed). The higher anchor point is that the function of removing ads is put on the big month card (68 yuan) and lifetime card (198 yuan, although it is called a lifetime card, but only the permission to go to the ad is lifelong), which will be more expensive than other games that can be ad-free with a small monthly card. The rebate ratio of the gift package is up to 600%, which is not high among similar products. The design structure is also a model of a large number of gift packages such as resident + conditional push + activities, which will be discussed below.

Shu Cheng

The first charge package is 6 yuan, and the core reward is purple Kun Kun (I feel like I'm doing a game now, I don't know what to do without touching porcelain, Ikun is angry), and the reward can be claimed for three days. After purchasing, the gift packages of 30 yuan and 68 yuan are unlocked, which are also rewards for three consecutive days.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Privilege card

Privilege cards include monthly pass (30 yuan), supreme monthly pass (68 yuan) and lifetime card (198 yuan) renewed in April:

  • Monthly Pass: Lasts for 30 days, you get 300 Diamonds with purchases, and you can get 150 Diamonds every day thereafter. Perks include +5% AFK gain, +1 Quick Patrol Times, and Insect Trap Boost. Due to the extremely high production of in-game insect traps, the demand is still accelerating
  • Supreme Monthly Pass: Lasts for 30 days, you can get 680 diamonds with purchases, and you can receive 300 diamonds every day after that. Perks include +10% AFK gain, +3 Fast Patrols, +20 HP Cap, and ad-free permissions. Ad-free permission is too important, and if you want to play for a long time, you must open it
  • Lifetime Card: Valid forever after opening, you can get 3,000 diamonds for purchase. Perks include ad-free access, battle play boosts, and a +20% daily reward for a two-month pass. The overall content is very chicken, and it is useless to open it alone, but it is more to increase the income of the two-month card, and the design purpose is to allow users to retain and develop the habit of paying at the same time
  • The gameplay of the ancient ruins also includes a monthly card (30 yuan) and a lifetime card (98 yuan), both of which have the effect of receiving 10 bottle caps per day, as well as free resurrection in the ruins, increasing the upper limit of blessing points, and doubling the number of bottle caps obtained. Since the perks are identical, if a player unlocks a lifetime card, the monthly pass cannot be purchased
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

funds

The overall design is also more traditional, as follows:

  • Initially, there are elite funds (level funds) and chapter funds (main level funds), and the insect trapping fund is added after unlocking the insect trapping function
  • When the player reaches the upper limit of the conditions of a certain level of fund (for example, the last level of the level fund corresponds to the player's level 30), the next level of the fund will be unlocked, and at present, I have opened up to the fourth level, and I don't know how many will follow
  • Each fund is divided into free, small and large amounts, and if all three levels of a fund are unlocked and all are claimed, the entrance will disappear
  • The Elite Fund free tier is rewarded with gold coins, and both paid tiers are diamonds, with the highest purchase priority
  • The free file of the chapter fund is a small number of diamonds, and the paid file is different, the first phase is a gacha ticket, the second and third phases are equipment + diamonds, and the fourth phase is golden partner + diamond, and the purchase priority is higher
  • The free file of the insect trap fund is a small amount of insect trap liquid and pocket watch, and the two paid files are more replenishment liquid + pocket watch + diamond, and the purchase priority is lower
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Battle Pass

The design of Battle Pass is also more traditional, except that it only lasts for 16 days...... The pressure to pay has increased again:

  • Battle Pass is divided into Free Tier, Elite (30 RMB) and Collection (98 RMB)
  • The free rewards are all kinds of garbage, and the core reward is a random purple hero
  • The rewards for the elite tier are a small number of gacha tickets and blue gear forging stones, and the core reward is a purple gear replacer, which has a lower purchase priority
  • The rewards for the collection slots are a small number of gacha tickets and purple equipment forging stones, and the core rewards are purple hero displacements, as well as privileges to change their lives against the sky (each buff in the battle can be refreshed for free, utilitarian and easy to use). The Purple Hero Displacer is extremely valuable and has a high purchase priority
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Crazy chicken smashing

Paying to buy more diamonds is more efficient than making a double charge for the first time.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

Packs

There are a lot of bundles, which are listed below:

  • Special Gift Package: Including daily/weekly/monthly gift packages, the rebate ratio is 400%, and the cumulative purchase can receive the above diamond rewards
  • Chapter Pack: Unlock the main level after clearing the main level, the price increases from 12 yuan to 198 yuan, and the rebate ratio is 600%, but the content of the gift package is relatively tattered
  • Purchase resources: Pay to buy diamonds and equipment forging stones, the cost performance is extremely low, and the big guy who has bought out the gift package will buy it
  • Conditional Package: A package that will pop up after a specific behavior, for example, a group of 3 special packages for insect catchers will pop up after a player consumes a large amount of insect trapping liquid, with a rebate ratio of 600%, serving the boss at the top of the insect trap
  • Activity packages: Large-scale composite activities will have matching gift packages, and the rebate ratio is generally 600% and 400%.
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

activity

Newcomer Missions

That is, the newbie carnival event, because it has ended, there is no screenshot, and the content is relatively conventional:

  • For task groups on a weekly basis, there are rewards for accumulating points to a specific level
  • A total of three phases have been done, the core reward in the first week is the S hero Attack Chicken Armor, the second week is the golden equipment ICBM, and the third week is the golden partner, which corresponds to the cultivation focus of the first three weeks
  • The point of the design is that the tasks with hard card points in these three weeks cannot be completed without payment, so you will not get the final reward. The author also paid separately for the rewards of these three periods

Dream labyrinth

Maze exploration gameplay, there are leaderboards, and the core output is the item of the insect trapping system:

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • Each period lasts for three days, usually starting on Friday and ending on Sunday
  • Each time you explore, choose one of the 3 gates to go in one direction, behind which may be the usual battle, boss battle, or treasure chest: consume a certain hourglass, win the battle or open the treasure chest, and get the item reward
  • There is also an in-game buff bonus in the gameplay, which only takes effect for this game
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • After defeating the required number of Dream Guardians (bosses) on this level, you can move on to the next layer, and a single exploration will indicate the hourglass, enemy strength, and rewards. Mirrors of other players will appear in enemies starting from the third tier, and the Jade of the Labyrinth will be looted after victory. Defeated players will have zero health and return to the previous tier, losing a Labyrinth Jade
  • The battle in the gameplay is a simple battle of combat power, without process, and very casual
  • Ranked according to the Jade of the Labyrinth, the head rewards are gold gear optional and limited-time avatars
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
  • There is an event pack, and the main content is an hourglass
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

The rest of the activities

There are still quite a lot of activities in the game, so I won't list them. Some screenshots of the rest of the activities are posted below, so you can view them for yourself.

Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis
Just because it's small, it's not just a coincidence - "Chicken Fleet Attack" product analysis

epilogue

"Chicken Fleet Attack" is undoubtedly a very good product, the painting style is magical and cute, the core gameplay is playable, the pursuit of cultivation is clear, the system is excellent and the degree of landing is high, coupled with a relatively clear long-term operation idea and commercial design, compared with most products, the long-term results are also good.

After running out of the results, many teams have changed their skins, improved or copied, among which the best "Martial Arts Star" has surpassed Chick in the recent list. In recent years, many teams have turned the APP with excellent results into a small program (such as a thought, Endless Winter, This City Has a Good Field, etc.), and there are also more small games that have run out of the results APP (such as the King of Salted Fish, the Second God, Shooting at Zombies, etc.), and I haven't seen the chick do the corresponding operations at present. I believe that if you move to the APP, you should also be able to get good results. As a category worth paying attention to, tower defense also expects more excellent products to appear in the follow-up market.

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