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Amid the turmoil in the gaming world, Microsoft recently announced a major move to bring Activision Blizzard's franchise of games, including the highly anticipated Call of Duty franchise, to its Game Pass subscription service. After acquiring Activision Blizzard, Microsoft has been committed to removing obstacles to bringing Activision Blizzard's big IP to Game Pass as soon as possible, and Microsoft is now doubling down on its efforts to make it happen.
In an interview with Bloomberg, Xbox President Sarah Bond revealed the deeper implications of this strategy. She points out that Game Pass's rich library of games is key to attracting core users, and that the company is working to improve the quality and quantity of games to ensure subscribers can enjoy all games from day one (compared to Playstation, Game Pass's subscription rules are very simple, and potential existing users have little to no learning cost). This commitment has undoubtedly brought unprecedented convenience and value to players.
(Pictured, Xbox President Sarah Bond in an interview with Bloomberg)
However, when it comes to relinquishing exclusivity, the decision is not without controversy. Some long-time core consumers are concerned that the release of Xbox first-party games on other platforms could undermine the focus of Xbox hardware. In response, Bond said that Microsoft's long-term commitment to ensuring that Xbox users can enjoy games no matter where they are, demonstrates Microsoft's strong support for cross-platform gaming and cloud storage. It challenges the traditional game publishing model, provides players with more choice and freedom, and also provides new ideas for the future development of the game industry.
Some industry observers have speculated that Microsoft could lose a fortune if it puts Call of Duty on Game Pass. While there were rumors that there were ongoing discussions within Microsoft about whether to include the new Call of Duty title in the Game Pass service, Bond's statement undoubtedly put an end to that speculation. She made it clear that all Xbox's first-party games, including Call of Duty, will be available on Game Pass on day one, which is undoubtedly a reassuring thing for players who are looking forward to experiencing the new title on Game Pass.
The factors influencing this decision are competitors and regulators.
In addition, Microsoft Games CEO Phil Spencer highlighted in an interview with Game File that Microsoft is working on getting all of the game series from ZeniMax, Activision Blizzard, and Xbox Game Studios to arrive on Game Pass from day one, with simultaneous launch on PC and consoles. The advancement of this back-end work will undoubtedly bring players a more seamless gaming experience.
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Microsoft Game Studios
Introduction: Microsoft Game Studios (MGS), formerly known as Microsoft Game Division, has been using its current trademark and name since 2002 and is a wholly owned subsidiary of Microsoft that develops and publishes games for Windows-based PCs and Xbox and Xbox 360 consoles. MGS publishes games for several Microsoft-owned first-party developers, including Bungie Studios and Rare, as well as games made by third-party developers such as Bioware and Bizarre Creations.
Founded: 2002
Headquarters: Redmond, Washington, USA
代表作品：Xbox 360，Xbox One，Xbox One Serious
The first release of Microsoft's first-party studio titles will be added to the XGP subscription list.