On May 11, the 2024 State-owned Assets and State-owned Enterprises Brand Building Conference was held in Shanghai, and PetroChina was selected as the TOP30 list of brand building capabilities of central enterprises in 2023, ranking sixth, up 4 places from the previous year. In addition, Kunlun Lubrication was awarded the first batch of excellent achievement product brands of the central enterprise brand leading action.
The 2024 State-owned Assets and State-owned Enterprises Brand Building Conference is hosted by the State-owned Assets Supervision and Administration Commission of the State Council and is one of the series of activities of China Brand Day, aiming to strengthen exchanges and promotion and typical drive, and improve the brand awareness and influence of central enterprises. At the meeting, the evaluation model of corporate brand value was also released. This model will be dedicated to exploring the criteria for evaluating brand value in China and providing strong guidance for Chinese corporate brand building.
Newly upgraded Kunlun Tianrun and Kunlun Tianwei product display
The reporter of New Gansu Daily Gansu Network took a group photo with the IP image of Kunlun lubrication "Runrun".
Lubricating oil base oil and key core technology product display
At the China Brand Expo, PetroChina exhibited Kunlun lubricating oil with its excellent quality, attracting a large number of visitors to stop and understand, the picture shows the staff is explaining the characteristics and advantages of Kunlun lubricant for the audience in detail.
For a long time, the party group of China National Petroleum Corporation has attached great importance to brand building, and in 2023, it will establish a leading group for brand leading actions to strengthen the organization and leadership of brand building, and make every effort to forge an outstanding brand with quality, spirit and connotation. On May 10 this year, PetroChina released the "Brand Manual" for the first time, which provided basic compliance, work guidance and system interpretation for employees, brand staff and managers at all levels to carry out and participate in brand building, and promoted brand building to enter the track of systematic, standardized and professional development. At the same time, PetroChina continues to improve the brand work structure, continue to deepen the brand management mechanism, explore the establishment of an index evaluation system (2.0) for the construction of petroleum characteristic brands, and make every effort to build a matrix of advantageous brands such as PetroChina and "Kunlun" series, and continuously expand the brand family of PetroChina.
As the "national team" in the field of lubrication in China, Kunlun Lubrication is an important carrier for the construction of China's petroleum brand. In recent years, Kunlun Lubrication has closely combined brand building with innovation drive, implemented brand leading actions in the new era, and accelerated the leapfrog development of China's lubrication industry. (Contributed by China Petroleum News, Yu Guolin, Li Qiong)