The unscrupulous "dew ball" broadcast, chirp and fall
In today's society, information is pervasive, and we should have high expectations for the news media to uphold ethics and lead the way, rather than acting recklessly and corruptly. But now, some foreign TV stations have ignored this duty for their own selfishness, and even reversed themselves and let the female anchor "show the ball" in the live broadcast, trying to win attention and attention, which is chilling!
The unforgivable Waterloo of professional ethics
As a veteran news editor, I am committed to the sanctity of journalism. News broadcasting should not stop at entertaining the public, but should also uphold the vital social responsibility, enlighten and educate the audience with an authoritative and professional attitude, and spread positive values. However, this kind of blatant "exposed" broadcast is undoubtedly a wanton desecration and ruthless abuse of the professional ethics of our journalists. If we want to open up a correct path forward for journalism, we should unequivocally condemn this corrupting behavior.
The journalistic ethics advocated by veterans of the press circles in the past, such as "keeping the truth in nature, not being arrogant and not rash, bowing down to sincerity, and guarding against arrogance and rashness," are now disdained by these dark and flattering television stations. Why can't we do our best to express our passion and use our courage to save this dying journalism profession? We should press forward and call on the whole society to pay attention to this act of desecrating the sanctity of journalism, to spurn this absurd and shameful practice, and to restore the news to its original face.
Valuable professional competence has been seriously damaged
What's even more distressing is that in this practice, the professional skills and work talents of the anchors have been seriously hurt and questioned. There's no denying that the charisma and personal image of a streamer are important, but it should never stop at their sexy appearance, their professionalism, knowledge and insight are far more valuable than all this.
However, this superficial approach regards the anchors as mere "exhibits", and their ability to understand the news and their unique views on society are all ruthlessly left behind. Blindly pursuing their coquettish appearance, but ignoring the existence of their inner intelligence. This is the greatest harm and disrespect to a journalist, and I am sincerely angry and saddened by it.
A good news anchor should not just be a beautiful face that can smile and show off. She should have excellent professional qualities, have her own understanding and opinions on social issues, have clear ideas and skillful expression skills. Only in this way can she truly take on the sacred mission of "spreading the truth and enlightening the mind" of journalists. Otherwise, she is just a simple and cute "shower".
I sincerely hope that these lost TV stations will punish them in a timely manner, re-face the essence of the journalistic profession, and respect the professional ability and inner qualities of each anchor, instead of objectifying them as a physical commodity. We should rename them so that they can use their talents and minds to go on the radio and win the sincere respect of society.
Harm to the next generation of bad examples
In addition, this kind of grandstanding marketing trick will also have a very bad role model effect on the younger generation. Our children are in a critical period of the formation of their outlook on life and values, and it would be worrying to be influenced by such vulgarity and kitsch.
From their delicate hearts, don't you start to mistakenly think that as long as you have an attractive and sexy appearance, you can easily get attention and succeed? How superficial and ignorant this view is! If society positions the mainstream values on the outside, doesn't it mean that our entire nation is degenerating and decaying?
In this regard, the news media has the responsibility to provide positive guidance. It is our responsibility to demonstrate the professionalism and noble ethics of journalism through our own practical actions, and to give young people a positive enlightenment. We must not distort the next generation's perception of success because of temporary petty profits.
We should also appeal to all sectors of society not to be deceived by such superficial tricks, and not to focus too much attention on the appearance and neglect the cultivation of inner intelligence. A person's worth should be determined by his ability, knowledge, and character, and should not stop at the charm of the flesh. Thankfully, in today's highly civilized society, most people have seen things for what they are, and have shaken off the stereotypes of mere obsession with the flesh.
A call for the rebuilding of the demeanor and dignity of the news media
It can be said that this kind of explicit "exposed" broadcast has seriously deviated from the social responsibility and code of conduct of journalism, and it is necessary for us to take a clear-cut stand to resist and spurn it. The news media should create a positive spiritual atmosphere for the upper strata of society, and influence the public with their own positive guiding force, rather than allowing themselves to be left to the degeneration of low-grade tastes.
I advocate that journalists should establish the backbone and inner ethics of their profession, lead the atmosphere with a professional attitude and ability, and show the wisdom and wisdom that journalism should have. Only in this way can we free the public from superficial entertainment and re-examine the sanctity of journalism.
The stage of news broadcasting should not stop at personal charm and hue. We should let the audience be fascinated by the inner wisdom and unique insights, and truly realize the original intention of enlightening and educating people in the journalism profession. As an editor, I will do my part to nurture new talents, standardize media orientation, and contribute to rebuilding the dignity of journalism.
It calls for a complete break from the shackles of low-grade fun
What do you think about this? Feel free to interact with me in the comment section!