The famous Bird's Nest in Beijing is our National Stadium, which has slowly become a popular meeting place for sports and culture in China and around the world since the 2008 Olympic Games.
At that time, the bird's nest built by 3.4 billion yuan was smashed, and the annual maintenance cost was as high as 70 million. This is not only a building with historical memories on its back, but also many people have to think about how to maintain it and whether it can make money.
After so many years, everyone is curious about whether this landmark building has earned its money and made a profit through various activities in the years since the Olympic Games, or has it become a money-burning master?
1. The birth of the Bird's Nest
The Bird's Nest started construction at the end of 2003 and lasted nearly five years, and was completed at the end of June 2008. I heard that it cost more than 300 million yuan to build this bird's nest, which is more than 400 million more than I planned at the beginning! And not only does it cost money when it is built, but it also costs a lot of money every year to maintain it, and the maintenance cost alone is 70 million.
This money includes the cost of daily maintenance, equipment repair, and venue rental management.
The more advanced the house is maintained, the more expensive it costs, you see the brick house in the countryside, adobe house repair is very simple, but the bird's nest is different, because the bird's nest design is particularly complex, but also take into account environmental protection, the materials used are high-end, this "green building" is naturally not cheap to maintain.
In order to cope with these high expenses, the Bird's Nest maintenance staff also thought of a lot of tricks. As a tourist check-in place, it can attract many people to visit every year, and selling tickets can also make some money.
It can also host all kinds of big events, and these are all ways for it to earn money for its own "rice".
It is also a good job of advertising its large site and façade, so working with the brand is also one of its sources of maintenance funds.
However, even with these inputs, the economic expenses of the Bird's Nest are still a bit of a headache. Because the expenses are so large, the money earned cannot be fully enough.
Second, it is a gymnasium and a performance hall
When the name Bird's Nest came out, the world was curious about what it was, and it attracted countless tourists every year.
The beauty of the Olympic Games and the endless stream of sports competitions have made the Bird's Nest a mecca for domestic and foreign tourists.
In order to make more people want to come, it has designed a variety of ticket packages, which are very attractive and eye-catching.
In order to keep everyone entertained, services such as guided tours are also added, and some unique souvenirs are sold, which allow the ticket revenue to support themselves.
Large-scale events are the specialty of the Bird's Nest, because it has the advantages of good equipment, large venues, and itself is a stadium, so any world-class track and field competition and football feast can be held.
And its venue is circular, and the sound effect is also good, so the concerts of big names such as Jay Chou and Jacky Cheung are held in it one after another. Not only did he make money, but his fame also went to the next level.
3. The immaterial wealth of the Bird's Nest
The Bird's Nest is not only a sports field, but also a cultural business card of our China and a pride for us to hold our heads high.
This building not only has the wisdom of our ancestors, but also uses modern technology, and it is a signboard for Beijing and even the whole of China to show itself to the world.
Its importance is far from being measured by money, and even if the maintenance fee is high, it is worth it because it has cultural value in it.
The design is inspired by the clay pots and small bird's nests woven by our ancient people, which are full of the feeling of home, harmonious and inclusive.
It is not only beautiful to stand on, but also to promote the spirit of our Chinese culture to the world. That shape, that structure, is full of the ingenuity and innovative spirit of Chinese architecture.
At the beginning of this century, China was emerging in the international community, and all countries wanted to see what we could do by hosting the Olympic Games.
As soon as this bird's nest was born, it shows that we in China are very capable of doing things, and the hardware facilities are very good, and foreigners are convinced.
This is not only a matter of hosting a sports meeting, but also a proof of our strength and sincerity to the world, telling the world that China is willing and able to participate in global events, and China is very powerful.
Although it cost a lot of money to build it, its contribution to the economy is also real, and the construction and operation of it has brought countless job opportunities to the locals, and the economy has also been revitalized by it.
It's also a big park, so everyone has a good place to relax.
The role of cultural inheritance has also been assumed, and it has become a big stage to show our traditional culture.
Various cultural exchanges and art exhibitions are held there, so that foreign friends can also experience the charm of our culture up close.
In this way, we have more confidence in culture, and the exchange between Chinese and foreign cultures is smoother.
epilogue
When it comes to the economic situation of the Bird's Nest, on the surface, it may not be profitable, but in fact, its value is far from being able to be calculated by numbers.
It is not only a business card of the country and the physical embodiment of our national pride, but also a big stage for cultural exchanges, which has long become a landmark building in the hearts of our Chinese.
Therefore, it does not matter whether it makes money or not, the key is that it allows the world to see China's open mind and the momentum to keep forging ahead.
When we judge the "Bird's Nest", we have to look farther, not just focus on the money in front of us, but think about the cultural impact it brings to us and the long-term benefits to society.
References:
Cop2023-11-22 16:25
Beijing SASAC 2008-07-02
Art History2023-09-28