On May 9, the 2024 "China's Top 500 Most Valuable Brands" research report exclusively compiled by GYBrand Global Brand Research Institute was released, which is a list that comprehensively demonstrates the high-quality development of Chinese brands, and 500 well-known brands from 29 provinces and regions were selected. With a brand value of 90.979 billion yuan, Yanghe Co., Ltd. entered the top 100 on the list, ranking among the top three in the industry, showing Yanghe's strong corporate strength and brand charm.
It is understood that the evaluation of this list is based on brand value, not simply according to the market value or revenue scale of the company, but from the financial performance, brand strength, brand contribution, sustainability and other four dimensions of a number of indicators for comprehensive analysis. Felix, Chief Analyst at GYBrand, said: "Chinese brands are accelerating their global layout, and world-class brands are emerging in many fields. "Yanghe shares take quality as the foundation, innovation as the guide, and responsibility to give the brand power, so that the brand can bloom with dreams.
Ingenuity quality makes the brand more vigorous
Behind the brand value is a strong quality support. Yanghe Co., Ltd., which always adheres to the principle of "quality is the lifeline and softness is the moat", achieves the ultimate in products, forges the "most hardcore" quality, wins reputation by quality, and continuously improves the popularity, reputation and loyalty of the brand.
In order to be "more soft", Yanghe adheres to long-termism to create the ultimate softness, and has built the world's largest solid-state wine fermentation base, a high-standard traceable raw grain base, and a million-ton high-quality wine storage base. According to the data, Yanghe has more than 70,000 famous and high-quality cellar pools, more than 1,000 wine-making teams, and an annual raw wine production capacity of more than 160,000 tons. At the same time, there are more than 600,000 tons of puree aged wine of different years, and the wine storage capacity is as high as 1 million tons, of which the high-end vintage wine stored in the pottery jar has reached 230,000 tons.
In order to be "more flexible", Yanghe has successively established ten world-class R&D platforms, including the National Postdoctoral Research Station, the China Light Industry Liquor Biological Brewing Engineering Technology Research Center, the China Liquor Health Engineering Technology Research Center, and the Postdoctoral Technology Innovation Center, and cultivated a strong "dream team" with 51 national wine evaluation committees, 78 provincial wine tasting committees, and 1,975 technical personnel. In the 2nd China Liquor Chief Sommelier Competition hosted by the China Liquor Industry Association, he won the first and second place.
In order to be "more soft", the Dream Blue handicraft class that inherits the "National Intangible Cultural Heritage" Yanghe brewing skills adheres to pure handmade brewing. From the selection of five grains, to the steaming of raw grains, to distillation and selection, the old craftsmen inherited 137 processes of the ancient method, and practiced the handicraft concept of "heaven and earth brewing together, and artists are one". Handicraft is Yanghe's insistence on quality and the inheritance of ingenuity. This year, Yanghe launched the Dream Blue Handicraft Class 10, 15 and 20 series of products, all of which are handbrewed by hand in the whole process, highlighting the charm of "Made in China".
Take responsibility and make the brand more warm
"Dream culture" is the soul and symbol of Yanghe corporate culture, and it is the feelings and spiritual beliefs of Yanghe people. For a long time, the "dream culture" has always guided Yanghe to take practical actions to deepen public welfare, cultivate the feelings of family and country, bravely assume social responsibility, and build the dream of the times together.
From becoming a "partner of China's aerospace industry" in 2019 to being upgraded to a "strategic partner of China's aerospace industry" in 2022, Yanghe has continued to write a love affair with flying. From the launch of the "Million Aerospace Partner Program" and the live broadcast of important moments of China's aerospace with CCTV, to helping aerospace public welfare, space science and technology popularization and talent training, to the inauguration of the "Qian Xuesen Book House" and the launch of the "Yanghe Dream Blue Jielong-3 Launch Vehicle...... Yanghe has always accompanied the people of the whole country to build the aerospace dream, and participated in and witnessed every leap in the development of China's aerospace industry.
From donating RMB 10 million to Zhuozhou, Hebei Province for disaster relief and post-disaster reconstruction in Zhuozhou City, to holding the "My University, My Dream" Yanghe Co., Ltd. 2023 Bursary Donation Ceremony and Dream Blue Public Welfare Foundation Bursary Donation Ceremony, lighting a "light" for students to seek knowledge and truth, and to jointly promote the "Dunhuang Guardian Plan" with the China Dunhuang Grottoes Research and Conservation Foundation to protect Dunhuang culture...... In various fields such as poverty alleviation, donation to education, earthquake relief, inheritance of intangible cultural heritage, etc., Yanghe has demonstrated the responsibility and responsibility of a national brand.
Today is China Brand Day, with the theme of "Chinese Brand, Shared by the World; Domestic trendy brand, product to build the future". Brand is an important symbol of high-quality development, an internal support for the construction of a quality power, and the most valuable intangible asset of an enterprise. Yanghe, which is "brewing for a better life for the people", is interpreting the wonderful story of dreaming of connecting the world!