The value of Japanese cars has been gradually disintegrating and disappearing, whether it is "two acres of land" or Japanese high-end brands, GAC Acura has taken the lead in retiring, Infiniti also belongs to Dongfeng Nissan, and even the former king Lexus is not good, it has not announced sales for a long time, and the price of its new cars has also been rout.
The most typical is the Lexus ES, for a long time in the past, it has been the pillar of Lexus's sales, with monthly sales of one or two thousand units, and it is still under the premise of increasing prices and limited imports. But now, the entry-level version of the new car can basically be discounted by 4-50,000 yuan, and the discount is even greater if it is a loan, which makes the car dealers confused.
The most fundamental reason is that the impact of the new energy vehicle market on Lexus ES is too fierce, it can be said that it is incomplete, even if there is a 300h hybrid version, it is still a petrol-electric hybrid, not to mention the green card, the price of a naked car of nearly 400,000 yuan, how many people will buy it.
As a result, new energy is the key way out for Lexus ES. Recently, according to the latest reports from foreign media, the new generation of Lexus may launch more new energy versions, and has applied for trademarks such as Lexus ES 350e, ES 500e and ES 350h, including pure electric version and higher hybrid version.
As for the styling of the new car, it is not yet certain, but it may be an electrification upgrade on the basis of the current model, or it may adopt a new design, according to Lexus's electrification strategic plan, the new car will be released as soon as 2025.
Finally: First of all, it is still too late for Lexus New Energy, and there is still great uncertainty as to whether new energy models can become the main force in the future and continue to harvest the market.