In the field of ageing financial services, IB Shanghai Branch pays special attention to and devotes its efforts to the well-being of the elderly living alone. The bank has repeatedly overcome all difficulties, solved problems for the elderly, and demonstrated its original intention of service with practical actions through close linkage between lines and cooperation between outlets.
Recently, an 82-year-old elderly man stepped into the business hall of Shanghai Jing'an Sub-branch of Industrial Bank, hoping to apply for the business of replacing old cards with new ones. The customer was greeted with enthusiasm and attentive service, and the business process was completed quickly, and the customer was informed that the new card would be delivered by courier.
However, a few business days have passed, and the customer has not received the delivery. It was confirmed that the parcel was lost during the delivery process. Faced with this situation, the staff of Shanghai Jing'an Sub-branch of Industrial Bank communicated and coordinated with the express company many times, hoping to recover the lost express mail for the customer, but unfortunately failed to do so.
In the process, the director of the business hall of the sub-branch patiently calmed the customer's emotions and learned that the customer was not only old, but also an elderly person living alone, and it was extremely inconvenient to travel due to a foot disease. Therefore, the staff of the sub-branch quickly contacted the business department of the Shanghai branch of the Industrial Bank to discuss the solution to the problem of the elderly customer through on-site card issuance. The sales department of the branch expressed great support for this and promised to cooperate fully.
In early April, the director of the business hall of the Shanghai Jing'an Sub-branch of the Industrial Bank and the volunteers of the Xing Public Welfare Blue Vest drove to the door to personally pick up the elderly to the business department of the branch. In this process, the director of the business hall has always been with him, ensuring the smoothness of all processes, opening up a green channel for the elderly, and providing meticulous services.
When the old man got his brand new bank card, he said excitedly: "Through this card replacement experience, I am even more convinced that the decision to choose IB in the past 20 years is correct. Your service is really top notch! With a smile of joy on his face, the old man expressed his heartfelt thanks to the staff.
Relying on the outlets, IB Shanghai Jing'an Sub-branch radiates to the surrounding communities, deeply cultivates pension financial services, transforms the concept of caring for the elderly into practical actions, and strives to provide more intimate and professional services for the elderly.
Looking forward to the future, IB Shanghai Branch will continue to innovate service models, improve service quality, provide more high-quality and intimate financial services for the elderly, and open a new chapter in pension financial services with more enthusiasm and professionalism, writing warm and touching stories.