Recently, the Internet celebrity yogurt brand Blueglass has released two new products, the name is a bit long, one of which is called Superboy, boyfriend force to win back a game of mint, fresh melon, maca, cistanche, yellow essence, ginseng, deer whip, oyster peptide, Cordyceps militaris, taurine, black sesame, oat yogurt......
The product is also written with words such as "not sold under the age of 18" and "don't say you don't understand", many netizens think that the advertisement is vulgar and uncomfortable, and some netizens call the new product "aphrodisiac laxative".
According to media reports, on May 6, a number of Blueglass store staff said that the new products were officially launched on May 7, and confirmed that both new products were added with men's tonics, saying that the added tonic ingredients were definitely safe. Blueglass customer service said that the ad was not a marginal advertisement, and users were advised to buy it on demand.
A number of stores confirmed that the product was supplemented with men's tonics
According to the pictures released by Blueglass, Blueglass has launched two new products, mint black honeydew melon (sauce flavor type) and mint honeydew melon (light fragrance type), and marked "special use: maca, cistanche, yellow essence, ginseng, deer whip, oyster peptide, cordyceps militaris, taurine, small orange bag". Both products are priced at 49 yuan.
At the same time, Blueglass clearly marked the symbol of "18 forbidden" in the advertisement, and wrote "Boyfriend pulls back a game" and "Under the age of 18, I don't sell; Spoof boyfriend, I don't sell; It is recommended to drink one drink a day, and I will not sell it if there is more; Over 60 years old, I don't dare to sell it", in addition, the advertisement also reads "Hahahahaha, don't say you don't understand".
Screenshot of the Blueglass applet
In this regard, according to media reports, some Blueglass store staff said that the new product was officially launched on May 7, and said that the added tonic ingredients must be safe, but whether women can drink it, the stores have no opinion. A store clerk said that both men and women can drink it, but it is not clear that girls can't drink it, "People with sensitive stomachs may drink it, it may cause diarrhea, but this is a normal phenomenon." However, the clerk of other stores said that it is not recommended for women to drink, "these ingredients are definitely safe, the content added in the new product is not particularly much, (all the ingredients add up) is only a few grams, we do not recommend girls to drink, because (the two new products) are to supplement your male hormones, there may be problems such as growing beards." On the same day, Blueglass's customer service responded that the ad was not a marginal advertisement, and users were advised to buy it on demand.
On the afternoon of May 7, at the Blueglass store on the B2 floor of Hangzhou Center, the media asked the clerk if the new product could be drunk by women? The clerk took out a description of the inappropriate crowd, which read: "Children and adolescents under the age of 14, pregnant and lactating women, people with fungal allergies, heart disease, high blood pressure, diabetes, arteriosclerosis and other patients should not eat." The clerk said that it was not stated that women should not eat it, and as long as they were not affected by the above conditions, they could buy it.
According to media reports, after tasting two sips, the taste of traditional Chinese medicine is very full, and one of them can directly taste the powdery taste, which is not so much like a drink as more like a cup of "medicine".
According to Shanghai media reports, in a number of Blueglass offline stores in Shanghai, the staff said that the relevant products do add male tonics, and it is not recommended for children and adolescents under the age of 14.
Blueglass customer service said: Because it adds some traditional Chinese medicine supplements, there are Cistanche, Yellow Essence, Ginseng and other ground powders into a small bag and mixed with yogurt, the total amount is about 5 grams.
Image source: Newsroom
On social media, netizens expressed different opinions about this new product. Some netizens are worried: "There are so many medicines in this long list, cold and heat are mixed, it is easy to have problems with eating, do merchants really dare to do this?" Some netizens pointed out that Blueglass claimed that the above ingredients added were tonics, and some were still drug-grade, questioning whether the merchants had passed the audit.
Social media screenshots
According to media reports, Dou Danbo, director of the traditional medicine department of Shuguang Hospital affiliated to Shanghai University of Traditional Chinese Medicine, said that the addition of maca and taurine is not traditional Chinese medicine. From the perspective of traditional Chinese medicine, these things are originally suitable for the population, and it is definitely inappropriate to advertise the efficacy as a food.
A lawyer said that the food safety law clearly stipulates that drugs shall not be added to the food produced and operated by food, except for substances that are both food and traditional Chinese medicinal materials according to tradition. Judging from the medicinal materials claimed to be contained in this yogurt, yellow essence, oysters, black sesame seeds, etc. are substances that belong to the same origin as food and medicine, and can be added, but some other products, such as Cordyceps, are prohibited by the state from being used as raw materials for ordinary food. In addition, the lawyer said that the description of the relevant yogurt advertisement did have the feeling of guiding or implying that it had the effect of so-called aphrodisiac. Because of the prominent use of some descriptive photos, as well as large fonts and other leading descriptions, the overall feeling is that there is a guiding tendency that is not suitable for good social customs, and there is a suspicion of vulgarity, which is also in conflict with the provisions of the Advertising Law.
He was fined for publishing false advertisements
Founded in 2012 and part of Beijing Yuehuo Catering Management Co., Ltd., Blueglass Yogurt is a freshly made yogurt brand that claims to be committed to "providing people with healthier lifestyles," according to its official WeChat account. Blueglass is currently not open to the public, according to the narrow door restaurant, as of May 5 this year, it has a total of 175 stores, per capita 41.64 yuan.
According to the data, Blueglass has completed two rounds of financing in 2020 and 2021, with a Series B financing amount of more than 200 million yuan, co-led by Eight Roads Capital and Youshan Capital.
In recent years, the market for ready-made yogurt has quietly risen. The big data of red food shows that the price of freshly made yogurt is the main driving factor. Blueglass, known as the "Hermes of yogurt", sold freshly made yogurt for 45 yuan a cup, which caused controversy on the Internet. Mo yogurt has also been frequently on the hot search due to price issues. The data shows that the price of freshly made yogurt is generally higher than that of tea. 30.5% of the ready-made yogurt brands consume 10~15 yuan per capita, followed by 23.5% of the brands with an average per capita consumption of 25~40 yuan.
Image source: Blueglass's official Weibo
In March this year, "Internet celebrity yogurt Blueglass became a new laxative" appeared on Weibo hot search, and on social platforms, many netizens said that they would have diarrhea after drinking Blueglass "Chang" series of yogurt, and some netizens said that after drinking, "many times of diarrhea and vomiting bile, and went to the hospital for examination and was diagnosed with acute gastroenteritis".
Why does the yogurt cause diarrhea? Blueglass's official customer service said that each cup of yogurt has at least 100 billion live probiotics, and is rich in dietary fiber, which will improve the gastrointestinal flora and activate the intestines, so there will be a "smooth" response. In addition, "Buff Chang series yogurt" has 500 billion active probiotics, and the reaction of "Chang" will be stronger, so it is not recommended for people with weak gastrointestinal and digestive functions.
It is worth noting that in 2021, Beijing Yuehuo Catering Management Co., Ltd., an affiliate of Blueglass's yogurt, was fined 60,000 yuan for publishing false advertisements, when Blueglass used words such as "beauty and beauty" and "anti-aging" in its promotional slogans.
Source: Daily Economic News is synthesized from News Workshop, Metropolis Express, Southern Metropolis Daily