"May Day"
Travel report
"Hi" Huizhou
Let's go on a "village tour" together
In 2024, the "May Day" Labor Day holiday ushered in a tourist travel boom, Huizhou District carefully planned various cultural and tourism activities, cultivated Huizhou highlights, created rich cultural and sports activities, and constantly improved holiday service guarantees, ensuring that the tourism market is fully supplied, running smoothly, safely and orderly, and cultural and tourism consumption is hot during the holiday.
Holiday tourism reception
According to comprehensive estimates, Huizhou District received a total of 470,400 tourists during the May Day holiday, a year-on-year increase of 20%; The total tourism revenue was 211 million yuan, a year-on-year increase of 21%. Among them, the main A-level scenic spots (points) received a total of 128,100 tourists, a year-on-year increase of 9.31%, 4A or more scenic spots, Chengkan Scenic Area and Xie Yuda Tea Expo Garden received a large increase in the number of people, Chengkan Scenic Area received nearly the largest daily carrying capacity (20,000 people) for three consecutive days, and received 72,500 tourists in 2-4 days and 3 days, a year-on-year increase of 40.01%. Rural tourism continues to be hot, Xixi South Micro Scenic Area is out of the circle, the "May Day" holiday received 130,000 tourists, as of January to May, has received a total of 600,000 tourists, exceeding last year's annual reception; The core scenic spot of Dalingshan Tourist Resort opened trial operation on May Day, receiving a total of 21,000 tourists and achieving a total direct revenue of 216,000 yuan.
Characteristics of the holiday tourism market
Rural tourism is full of highlights
7 fun routes
With the theme of "Hi Huizhou, Let's Go to the Village Together", each township has launched 7 hi play routes, covering ancient village tours, night view food, tea picking and tea making, etc., to create new consumption scenes such as the Yansi Food Festival and Chengyang Starry Sky Camping to meet the needs of tourists for sightseeing, leisure and health care, and cultural and entertainment experience.
Cultural and sports activities are rich and diverse
During the "May Day" holiday, 9 marketing festival activities were carried out, the integration of agriculture, culture, tourism and sports promoted each other, and the integration of towns and villages was linked, and special projects such as folk songs, cultural and entertainment performances, national style gardens, and intangible cultural heritage folk customs were launched to provide tourists with a rich and colorful holiday experience. From May 2nd to 3rd, the 2024 Huizhou "Yanpu" Cup Table Tennis Open will be held, and world champions Liu Shiwen, Zhou Yu, Yan An and others will be invited to participate in the competition, using the competition as a medium to ignite holiday hotspots.
Multi-dimensional propaganda resonates at the same frequency
Offline promotion is precise and momentum-building
Hold activities such as the press conference for the trial operation of Dalingshan Tourist Resort (Lingshan Scenic Area) and the opening ceremony of the first season of the 2024 Huizhou Cultural Tourism Scene Experience of "Smoke and Rain in the Great Yellow Mountain, Starry Sky and Small Chengyang" to warm up the "May Day" tourism market. Online marketing continues to gain momentum. Carry out multi-channel publicity and promotion of cultural tourism products, and use the "Hi Huizhou" new media platform matrix to release 34 graphic videos such as the "May Day" pet guide for cultural tourism and Hi Play Huizhou, providing tourists with detailed check-in strategies and activating the tourism market during the holiday. Chengyang Alpine Forest Sea Starry Sky Room and Tangmo Scenic Area "National Style + Etiquette" immersive experience is hot out of the circle, and CCTV news reports on the nineth.
Holiday safety and security
Strictly implement safety responsibilities
Convened the region's "May Day" holiday tourism safety work promotion meeting, analyzed and judged the holiday situation, deployed and arranged holiday safety services to ensure various work, supervised and improved the tourist flow control plan, flood season tourism safety plan, and improved the holiday tourism market response ability. Strictly implement the 24-hour on-duty and leader-led shift system, establish and improve the on-duty work ledger, so that calls, visits, registration, implementation, and feedback are made to ensure that information is smooth and properly handled.
Efforts should be made to regulate the market order
During the holiday, the townships and member units of the Tourism Guidance Committee perform their duties, strengthen dynamic supervision, and actively carry out the maintenance of order in the tourism market. The tourism department focuses on inspecting various tourist attractions and homestays, strengthening the on-site scheduling of popular scenic spots, urging cultural and tourism enterprises to do a good job in guiding and receiving tourists, systematically carrying out 65 pre-holiday and holiday cultural tourism safety inspections, and discovering and rectifying 6 safety risks and hidden dangers.
Make every effort to do a good job in service guarantee
Focusing on the theme of "Everyone is a Welcome Pine", more than 480 volunteers in the whole region were organized, and 12 volunteer service desks were set up at important points such as scenic spots and arteries to provide tourists with information consultation, road guidance and other services. During the holiday, the whole district opened the pet mode, and more than 800 free parking spaces of the district-level units were open to tourists for free, creating a high-quality "Hui living room" node landscape according to local conditions, so that the friendly and beautiful host and guest can share. Actively carry out civilized tourism publicity, and do a good job in information release in a timely manner. Further unblock the channels for tourism complaints, so as to "do it immediately, feedback on the same day", do a good job in public opinion monitoring and guidance, and maintain the stability and orderliness of the holiday tourism market.
Source: Hi Huizhou