The whole network has been opened to protect rights and carry plagiarism reports
One stone stirred up a thousand waves, and one article aroused the indignation of the whole people. When the resounding name of the People's Daily appears in the headlines, when the shocking figure of "63 million users have been deceived" comes into view, who can remain indifferent? China Mobile, what the hell is wrong with you?
We were all former users of China Mobile, and we were all happy about that contract. Low-priced packages, preferential activities, always seem to make our wallets breathe a sigh of relief.
When the bills were rising and the quality of service was deteriorating, it dawned on us that we had just fallen into a well-designed "trap".
What is the concept of this number? It is almost equivalent to the total population of a medium-sized country! Just imagine what kind of expectation and trust so many people have when they sign a contract, and how disappointed and angry they are when they find that they have been "fooled."
What's even more despicable is that China Mobile treats new and old users differently. New users enjoy all kinds of deals and discounts, and once you become an old user, you will find that the "sweetness" of the past is long gone.
Want to change your plan? Sorry, please pay a high penalty. Want to cancel a service you don't need? Sorry, please accept our "routine". This trick of "sweet first and then bitter" is undoubtedly the biggest trampling on user trust.
China Mobile's "routine" is much more than that. The so-called "free" and "offered" services are often just a façade. The moment you sign a contract, you may already be "bound" to a myriad of services you don't need.
Automatic renewal and forced bundling, these overlord clauses, have long become "commonplace" for China Mobile.
In the face of so much dissatisfaction and complaints, China Mobile's response has been disappointing. A statement and a press conference seem to want to send away the 63 million "victims".
The root of the problem lies in the corporate culture and business philosophy, and in those deep-rooted "marketing strategies". If there is no fundamental change, if the voice of users is not truly listened to, the future of China Mobile will be in jeopardy.
In fact, after the People's Daily spoke, the response from all walks of life has been very strong. More than 500,000 users chose to "vote with their feet" and canceled all business with China Mobile.
This large-scale loss of customers has undoubtedly sounded the alarm for China Mobile. The intervention of consumer rights protection organizations has brought this "battle" into a new stage.
By defending their rights through legal means and recovering losses through class action lawsuits, consumers are taking action to defend their rights and interests. This grassroots-level force, combined with official regulation, is driving change across the industry.
Change doesn't happen overnight. For a communications giant like China Mobile, adjusting its business strategy means a redistribution of interests and resistance from internal vested interests. This requires determination, courage, and a responsible corporate image.
In the future, where will China Mobile go? Can it truly listen to the voice of users and truly realize self-innovation? This is not only related to the fate of an enterprise, but also related to the trust and expectation of hundreds of millions of users.