Compared with new car-making forces such as BYD and "Wei Xiaoli", Geely, and many joint venture brands, the advent of Xiaomi Auto is very high-profile, and it is so high-profile that it can be comparable to Tesla.
And Lei Jun's style doesn't seem to look like Musk.
Judging from Lei Jun's way of doing things and principles of life over the years, the overall is still relatively low-key, is it that Xiaomi mobile phones have lived under Huawei's halo since the day they were born, and they have done well, but they have never been able to become a leader, and they can't overshadow Huawei's halo, which makes Lei Jun very depressed, so that he has become so high-profile on the issue of the advent of Xiaomi cars? Because, Huawei has also entered the automotive field, and the question world is also relatively high-profile, which stimulates Lei Jun's fighting spirit, and wants to have a face-to-face competition with Huawei, and finally makes Xiaomi cars come out in a high-profile way.
You know, according to the current production capacity of Xiaomi cars, there are only 3,000 vehicles per month. Even if you work hard and expand production capacity, it will be difficult to make a qualitative breakthrough in the short term. However, since the release of the news of its launch, the number of lock orders for Xiaomi cars has been in the tens of thousands. According to the data provided by relevant institutions, Xiaomi cars were delivered 7058 units in April, as of April 30, Xiaomi SU7 lock orders are as high as 88063 units, which is more than 12 times the delivery volume in April.
For an enterprise, product quality is the most important factor, but whether it can deliver products as soon as possible according to the needs of consumers is also an important aspect of credibility. If you only consider grabbing orders, but not about delivery, and delay again and again, it will not only make consumers change their thinking about buying cars, but also make consumers disgusted. Once the consumer's mood changes, the impact on the business is also very large.
Judging from the relevant information, at present, Huawei's efforts to grab orders in the market are still very large, whether it is for Xiaomi or not, it is difficult to say, but Xiaomi can't hand over the car, which is also a problem. As everyone knows, the majority of consumers are coming for Lei Jun, for Lei Jun's fame and reputation, and the delay in handing over the car will not only affect Xiaomi's market image, but also affect Lei Jun's public image. Taking the liberty of thinking about it, Lei Jun donated 1.3 billion yuan to his alma mater, Wuhan University, which may also be part of the advent of Xiaomi Automobile.
More importantly, in today's domestic electric vehicle market, the competition is still very fierce, BYD, "Wei Xiaoli" and other new car-making forces, Hongmeng Zhixing, Geely, etc., are very competitive enterprises, Xiaomi wants to stand out from these companies, I am afraid it is not an easy task. The advent of too high-profile will not only bring strong influence, but also add a lot of pressure to the next development. If you don't have enough production and follow-up service capacity, you may be hit hard in the waist by a high-profile blow.
We are willing to believe in Lei Jun, and we are willing to believe in Xiaomi Automobile, and we should give positive support and the best recognition to entrepreneurs who are willing to innovate and create entrepreneurship and create brilliance. However, we also hope that entrepreneurs can know each other and know themselves, and can move forward actively and steadily, and do not rush too much. While Xiaomi came out in a high-profile manner, how to continue the high-profile in production, supply, and after-sales is also high-profile, so as not to let the gap between each other be too big, which is also a task that needs to be done seriously.
Objectively speaking, Xiaomi's emergence today is both an opportunity and a challenge. The opportunity is that China's electric vehicle market has matured, and the majority of residents have a relatively high acceptance of electric vehicles, unlike in previous years, most residents are not interested in electric vehicles, and the relevant supporting measures cannot keep up. Batteries, in particular, are of poor quality, risky, and expensive. Now, this concern is basically dispelled, and even the most difficult battery to accept is no longer a lot of worry. Naturally, it is a good thing for electric vehicle manufacturers and operators. In April, the proportion of electric vehicles exceeded that of gasoline vehicles, which is a very significant feature. In the future, the demand for electric vehicles will also increase steadily.
The challenge is that as the EV market has matured, there are more and more companies with good manufacturing capabilities and are becoming more and more competitive. More importantly, in the face of the continuous enhancement of the competitiveness of China's electric vehicles and the continuous improvement of market share, especially the increasing competitiveness of the international market, the United States led by Western countries to suppress China's electric vehicles is also increasing, such as "overcapacity", "government subsidies", "national security" and other aspects of the means to suppress China's electric vehicles are also becoming more and more frequent. It is becoming more and more severe, whether Xiaomi Auto can also compete in the international market, not only to break through the encirclement that has been formed by domestic electric vehicle brands, but also to be able to deal with the government fortress of Western countries, which can be described as a very difficult thing.
We can give Xiaomi Auto more expectations, but we hope that Xiaomi Auto can face up to difficulties and operate in a low-key manner after its high-profile launch. Because, the publicity and promotion have achieved their goal, and the continuous high-profile promotion may cause side effects of the publicity and promotion. Xiaomi car, what is needed is the character of the Xiaomi mobile phone, unassuming, but very practical, not high-profile, but very affordable.