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Simba switched to Douyin, but encountered Waterloo?Simba's grievances with Kuaishou and Douyin
Simba, a big anchor, ran all the way from Kuaishou to Douyin, but he encountered Waterloo, and the live broadcast was forced to go offline after only ten minutes. Let's talk about this matter today and see what grievances and hatreds exist between Simba, Kuaishou and Douyin.
Speaking of Simba, everyone knows that he is the head anchor in the e-commerce live broadcast industry, with many fans and great influence. However, there are many popular people, and Simba is no exception. Some of his negative news in the past, especially the "bird's nest sugar water" incident, is really shocking.
At that time, Simba was promoting a bird's nest product in the live broadcast room, and he talked so wildly that everyone thought they had picked up a big bargain. As a result, some consumers found out after buying it, what kind of bird's nest is this, it is clearly sugar water! Everyone accused him of deceiving consumers and doing anything to make money. Simba's reputation has also been severely damaged as a result.
This matter is not over, and Simba's remarks in the live broadcast often cause controversy. He speaks straightforwardly, sometimes even a little openly. While some people like his style and think he's real, there are also many who feel that his rhetoric is too intense and even a bit extreme. This style of rhetoric not only makes Simba's image in the minds of the audience greatly reduced, but also makes his relationship with the platform delicate.
Earlier, the relationship between Simba and the Kuaishou platform was quite good at the beginning. With his hard work and talent, Simba has accumulated a large number of fans and popularity on Kuaishou. However, as he became more and more popular, there was more and more negative news, and the attitude of the Kuaishou platform towards him began to change. Coupled with Simba's behavior of accepting apprentices and "inbreeding" on Kuaishou, the traffic on the platform is controlled by a small number of people, which hinders the development of the platform's ecological diversification. In this way, the Kuaishou platform naturally does not treat Simba very well.
Simba, isn't this just thinking about switching to Douyin to test the waters. After all, Douyin is a big platform, maybe it can bring new opportunities to yourself. What is the result? Oh, it's really laughable! Simba's live broadcast on Douyin was only ten minutes old before he was forced offline. What's going on here?
The Douyin platform conducted a strict review of Simba's live broadcast content and found that there were some problems in his live broadcast. We don't know exactly what the problem is. However, judging from Simba's past experience, these problems may have something to do with his negative press and style of rhetoric. The Douyin platform may feel that Simba's live broadcast content is risky and not conducive to the healthy development of the platform, so it decisively blocked him.
Now Simba is really in a dilemma. I couldn't get along on Kuaishou, so I went to Douyin to test the waters, but it was blocked again. Is this his fault, or is it the platform's fault? However, this incident also reminds us that we still have to be low-key, don't be too high-profile, it's easy to cause trouble!
In fact, Simba can't blame him alone for this. After all, it is not easy for him to be an anchor, not only to please the audience but also the platform, and he has to always beware of those with ulterior motives. And, I think his live broadcast style is quite distinctive, at least it can be enjoyable to watch. It's just that he sometimes speaks too directly, and it's easy to offend people, which is also what he needs to improve.
As for the two platforms, Kuaishou and Douyin, I think they also have their own considerations. After all, they are all commercial companies, and in order to make money and develop, there must be various factors to consider. Although a head anchor like Simba can bring traffic, it may also bring risks, so their attitude towards him will naturally become cautious.
I think this is a typical "three loses" situation: Simba has lost face, and Kuaishou and Douyin have also lost traffic and audiences. If you want me to say, the best solution to this matter is for both parties to sit down and talk about it and see if we can find a win-win solution that everyone can be satisfied with. After all, harmony makes money, do you think that's the truth?