With the improvement of people's living standards and the continuous progress of science and technology, as well as the acceleration of the pace of life, microwave ovens have become an indispensable and important part of the family. As one of the inseparable kitchen equipment, the microwave oven plays an irreplaceable role.
In this fast-paced era, people have adapted to a fast-paced lifestyle, ordering takeout, eating pre-made dishes, watching TV at double speed, etc., all of which are accelerating the pace of life, while in the kitchen, people are more inclined to "fast heating of food". As a result, there is a growing demand for convenient cooking methods. In the microwave oven market, the competitiveness between the brands is also increasing, including Midea, Gree, Panasonic, Galanz, Haier and other brands, through the popularity, as well as the brand's own influence to win the favor and love of consumers, each brand also has its own unique marketing strategy, from quality, innovation and service to open up market channels, so as to occupy a certain market share.
Since the microwave oven entered China in the last century, the emergence of the microwave oven has changed the eating habits of Chinese consumers to a certain extent. Here are the top 10 microwave oven brands in 2024:
4-10 people: Haier, Panasonic, Xiaomi, Whirlpool, Daewoo, Dierhe and Circle Kitchen
Founded in 1984, Haier is the world's leading provider of solutions for a better life and digital transformation, since the nineties of the last century, Haier Group began to invest in and develop the field of microwave ovens, Haier has taken the development of microwave ovens suitable for Chinese eating habits as an important topic. After more than ten years of development, Haier microwave ovens have been promoted to become a high-end brand in the microwave oven industry, and have achieved independent research and development and innovation in both technology and innovation, thus ensuring its leading position in the field of microwave ovens; Panasonic microwave ovens are exported to the United States, Europe, Oceania, Africa and Southeast Asia. In terms of technology, Panasonic microwave oven adopts frequency conversion technology, flat panel technology, mirror tempered glass, stainless steel liner, white backlit LCD and hidden door handle, and now, it has become one of the internationally renowned kitchen appliance brands and is favored by the majority of consumers.
1-3 places: Galanz, Midea and Toshiba
In 1978, Galanz started an extraordinary entrepreneurial process on a barren beach outside the embankment of Xijiao Village, Shunde, Guangdong, and in 1991, Galanz saw that the field of microwave ovens was just emerging, and predicted that Galanz is a country with great potential in China. After years of development, Galanz has successfully gained a firm foothold in the field of microwave ovens; Midea microwave ovens have entered thousands of households since 1965 after they began to produce, and are the national brands of the mainland, and also the first microwave oven brand in the mainland; Toshiba has a history of 149 years, and the world's first microwave oven came from Toshiba, which has always enjoyed a high reputation in the industry;
With the continuous standardization and maturity of the microwave oven market and technology, the competition in the industry has gradually transitioned from the competition of basic elements composed of low-end products and channels to the competition of intellectual property rights and standard control. Only in the process of enterprise development can strengthen the production and control of new knowledge to become the core competitiveness.
Although the microwave oven market is quite mature, with the continuous emergence of new technologies, new features, and new styles, the microwave oven market still has certain growth potential. In the future market, various microwave oven brands will go down the road of innovation and open the next "golden age of microwave ovens".