The "12th Macao International Travel (Industry) Expo in Celebration of the 25th Anniversary of the Establishment of the Macao Special Administrative Region" ("MITE") came to a successful conclusion on Sunday (28 December), in line with the "1+4" moderately diversified development strategy and deepening the cross-sector integration of "tourism +".
This year's MITE reached 55 signed projects, attracted more than 37,000 visitors over the three-day fair, and the receipts involved in the "MAK MAK Lucky Draw" totaled more than MOP8.45 million, an increase of more than 50% compared to last year.
The 12th MITE was held from April 26 to 28 at The Venetian Macao's Cotai Expo Halls A, B and C, with an expanded exhibition area of 30,000 square metres, the largest in 12 years, in terms of exhibition area, booths and number of exhibitors.
A total of 668 exhibitors and entities from 54 countries and regions will set up 1,353 booths at this year's MITE, including 290 in the Mainland Pavilion, 399 in Macao, 35 in Hong Kong and Taiwan, 218 in the International Pavilion and 411 in other Pavilions, as well as 502 international invited buyers, Mainland Invited Buyers and buyers from the Guangdong-Hong Kong-Macao Greater Bay Area.
Travel industry players from all over the world gathered in Macao once again, demonstrating the professionalism and influence of MITE and actively promoting international tourism exchanges. 54 countries and regions, including travel agencies, tourism industry-related institutions and enterprises from Asia, Europe, America, Africa and Oceania, including Japan, Thailand, Malaysia, the Philippines, Indonesia, Portugal, Spain, Australia, Laos, Norway, Denmark, Jordan, Zimbabwe, Tunisia, Cuba, Kyrgyzstan and Uzbekistan, a total of 17 tourism official organizations participated in the exhibition. Among them, 39 were from countries or regions along the Belt and Road, 9 were Portuguese-speaking countries, 68 exhibitors were from 8 cities in the Guangdong-Hong Kong-Macao Greater Bay Area (excluding Hong Kong and Macao), and tourism departments and enterprises from 19 mainland provinces and cities.
During the Expo, 55 product and destination promotion seminars and forums were held to bring residents and visitors the latest travel information and products from Macao and around the world.
Follow-up
The "1+4" economic diversification strategy
For the second consecutive year, MITE has set up the "1+4 Zone", with more than 50 enterprises from four key industries, namely healthcare, modern finance, high-tech, MICE and commerce, and culture and sports. The scale of the exhibition area has been more than doubled compared with last year, providing "1+4" related products, projects and services, including: health food, health care products and beauty products, modern technology products, banking services, culture and sports, etc.
MITE promotes multi-party co-operation
The Expo continued to promote business cooperation between Macao and the governments and industries of different countries and regions, and finally reached 55 signed projects, involving 107 enterprises from Macao, the Mainland and different countries, covering seven categories of cooperation projects, including tourism, healthcare, aviation, research and wedding. In addition, 13,386 on-site and 1,482 online business matching sessions were facilitated (the number of online business matching sessions ended on 28 April, and the matching activities ended on the evening of 30 April), helping industry players from all over the world expand their business networks.
8 countries and regions participated
"Belt and Road Commodity Pavilion"
This year's MITE will set up the Belt and Road Merchandise Pavilion for the first time, showcasing and selling special products from eight countries and regions along the Belt and Road, adding more opportunities to "bring in" and "go global" to explore new markets, highlighting the importance of the Belt and Road Initiative.
"One Exhibition, Two Places"
Linked to each other
As one of the highlights of this year's Expo, MGTO and the Economic Development Bureau of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin are co-organising for the first time the "Macao-Hengqin Outdoor Camping Industry Salon" and the "Macao-Hengqin Camping Industry Salon" and the "Macao-Hengqin Camping Festival 2024", which will be launched later, under the model of "one MICE and two places".
On the other hand, MGTO held the "Macao-Hengqin Outdoor Camping Industry Salon" in Hengqin, with the participation of 180 professional visitors, international buyers and overseas delegations, providing opportunities for effective resource connection and business cooperation in the outdoor tourism industry chain and supply chain such as camping and caravanning, fully extending the advantages of the Expo as a professional platform and showcasing Macao's "One MICE and Two Regions" play a synergistic effect.
Cultural and museum research helps tourism renewal
The theme exhibition area of cultural and museum research works with the Palace Museum and the National Museum of China to display cultural and creative products, creating a perfect combination of tourism and cultural museums. At the same time, the "Museum Tour: Macao and the Mainland Cultural and Museum Research Exchange Session" was held to promote the in-depth integration of "tourism + education" and inject new vitality into the tourism industry. MGTO has launched the "Know in Action" contest to encourage innovative thinking, explore Macao's research resources and raise public awareness of study trips.
"New Media Matrix"
The results have been outstanding
A total of 74 exhibitors from Macao, Hong Kong, Taiwan, International and Belt and Road Commodity Pavilions will promote their products and services through the "New Media Matrix", and 9 influencer bloggers will conduct live broadcasts and promotions for exhibitors through 10 social media platforms: Facebook, Xiaohongshu, Douyin, WeChat, Weibo, Diantao, Miaopai, Mafengwo, Channels and Aomi, with a total of more than 20 live broadcasts and 123 promotional tweets, with more than 1 view and view. 2.45 million passengers. In addition, a number of KOLs from the Mainland and overseas were invited to broadcast the exciting content live on MGTO's official platforms such as WeChat, Weibo, Douyin, Xiaohongshu, Line, Facebook and Instagram.
Wheat Wheat Lottery Prize
The event was popular
The "MAK MAK Lucky Draw" attracted a total of MOP8.45 million in the three days, representing an increase of more than 50% year-on-year in the past year, including round-trip air tickets to the Americas, Europe and Southeast Asia, five-star hotel accommodation vouchers and buffet vouchers, free credit card credit cards, mobile phones and tablets.
Domestic and foreign operators
Inspect the rich resources of Aoqin
During their stay in Macao, some of the industry participants participated in study tours in Macao and Hengqin to experience Macao's "tourism +" elements, and arranged for a visit to the Guangdong-Macao In-Depth Cooperation Zone in Hengqin, including participating in the "Macao-Hengqin Outdoor Camping Industry Salon" to experience the different tourism resources of Macao.
Starting from this year's edition, MITE will be held in April every year, so that exhibitors from all over the world can seize the opportunity to further enhance the effectiveness of their participation before the summer vacation, and join hands with tourism industry partners around the world to embark on a new level of mutual benefit and win-win results, and jointly promote the sustainable development of the tourism industry.
For more information, please visit the Macao International Travel (Industry) Expo website
www.mitexpo.mo. Facebook page and WeChat account.
Press kit and photo source: MGTO