Shanghai Longhua Club is the first block business in Shanghai facing a thousand-year-old temple. Hundreds of years ago, in this area, there was a famous Longhua temple fair. On the occasion of May Day, the Longhua Club project continues the concept of combining traditional culture and contemporary business, and collides with a new cultural fair market IP - Longhua Miaohui.
Longhua will be connected to the market scene
On April 29th, the first Longhua Spring Festival was opened with the theme of "Longhua Wonderful Meeting, Spring Bonding". From April 29th to May 5th, nearly 40 brands gathered here to create a single-friendly marriage market in Longhuahui, creating an opportunity for citizens who are looking for their other half to "get married" in spring. Many time-honored brands, such as White Rabbit, International Hotel, Longhua Zen Food, etc., also entered the market for the first time. The light-chasing animation masterpiece "Thirty Thousand Miles of Chang'an" made a stunning appearance with "Li Bai", recreating the splendid Jiangnan between the poetry dialogues.
At the same time, interspersed with folk activities such as the seller picking baskets and the matchmaker signing the lot, vividly and vividly restore the market life a hundred years ago, among which the seller is inspired by the Southern Song Dynasty painter Li Song's "Merchant Picture". The vendor in the ancient painting traveled to Longhua, carrying a flat pole filled with flowers, straw weaving and handmade kites, which attracted everyone's attention as soon as it appeared. Hanfu parades, traditional operas and youth band performances are also staged in the streets and alleys.
Longhua will be connected to the market scene
"Longhua Temple hopes that you will raise your salary, Longhua will care about your blind date", this Longhua Spring Festival will play the emotional card with "spring marriage", embrace a variety of emotions in society, not only will carry out high-quality dating "off the single" activity during the holiday, but also link the cute pet bureau outside the traditional corner, and witness the "successful claw" scene of the "fashionable children".
Longhua will be connected to the market scene
Previously, Longhua Club was inspired by the folk memory "March 3, Longhua Looks at Peach Blossoms" to create the song "Longhua Peach Blossoms", which uses the metaphor of not falling peach blossoms throughout the whole song, adding the retro singing voice of the Republic of China, and combining Chinese musical instruments such as guzheng and pipa with electronic music. In this Spring Festival, Longhua will adapt "Longhua Peach Blossom" into the Shanghai version, adding local feelings on the basis of the original work, vividly reflecting the local history and culture of Longhua.