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Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release

author:Zhiyan Consulting
Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release
Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release
Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release
Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release
Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release
Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release
Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release

【Key Policies】Tianjin Municipal People's Government issued the "Implementation Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods in Tianjin"

On April 24, the Tianjin Municipal People's Government issued the "Implementation Plan for Tianjin to Promote Large-scale Equipment Renewal and Consumer Goods Trade-in". The "Implementation Plan" proposes to strengthen the implementation of the current standards. Implement national energy consumption, emission, technology, and safety standards, and promote equipment transformation and upgrading in key areas. Widely publicize the relevant standards of bulk consumer goods such as automobiles, home appliances, household products, consumer electronics, and civil drones, popularize the knowledge of safe service life and energy conservation of household appliances, and promote the upgrading of consumer goods.

Comments: Consumer electronics refers to electronic devices for consumers' daily use, which usually have the advantages of being small and lightweight, simple to operate, and energy-saving design. These products are usually involved in daily life, entertainment and communication, including but not limited to smartphones, TVs, stereos, computers, tablets, digital cameras, etc., involving all aspects of people's lives. In 2020, affected by the epidemic, the market size of the consumer electronics industry in mainland China decreased compared with 2019. In 2021, the market size of the mainland consumer electronics industry will recover to before the epidemic, and in 2022, the market size of the mainland consumer electronics industry will reach 1,864.9 billion yuan. And with the improvement of people's living standards and the change of consumption concepts, the demand for electronic products and related services is increasing.

The "Implementation Plan" emphasizes the implementation of national technical and safety standards, which will prompt the consumer electronics industry to pay more attention to the improvement of product quality and technical standards. Standardization not only helps to improve the competitiveness of products, but also provides consumers with safer and more reliable products, thereby enhancing consumers' purchasing confidence. The "Implementation Plan" encourages equipment transformation and upgrading in key areas, which will stimulate the innovation vitality of the consumer electronics industry. In order to meet higher energy consumption and emission standards, enterprises will have to increase R&D investment and launch more energy-saving, environmentally friendly and efficient electronic products, so as to promote the technological progress and industrial upgrading of the entire industry. The "Implementation Plan" proposes to widely publicize the relevant standards of consumer electronic products and popularize energy-saving knowledge, which will improve consumers' awareness and understanding of electronic products. Consumers will pay more attention to the information on product performance, energy consumption, environmental protection, etc., thereby increasing the demand for high-performance, high-quality electronic products. This will create greater market space and development opportunities for the consumer electronics industry.

Figure 1: Market size of China's consumer electronics industry from 2018 to 2022 (unit: 100 million yuan)

Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release

Source: Zhiyan Consulting

Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release

【Key Policies】The Fujian Provincial People's Government issued the "Fujian Provincial Implementation Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in Actions" to accelerate the upgrading of consumer electronics standards

On April 24, the Fujian Provincial People's Government issued the "Fujian Province Implementation Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in Actions"

The plan proposes to focus on bulk consumer goods such as automobiles, home appliances, household products, consumer electronics, and civil drones, and accelerate the upgrading of standards such as safety, health, performance, environmental protection, and testing. Support LCD TVs, display screens, computer all-in-one machines, building materials, kitchens and bathrooms, massage chairs and other production enterprises to increase the development of new products and enrich market supply.

Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release

Wearables

【Key Event】Li Weike Technology launched its first AI glasses - Meta Lens Chat

On April 26, Li Weike Technology launched its first AI glasses - Meta Lens Chat, priced at 699 yuan, and officially opened pre-sale at 10 o'clock on April 26. AI glasses Chat focuses on AI voice interaction capabilities, and users can wake up the AI voice assistant by touching the temples, opening a new experience of super-anthropomorphic AI voice interaction for users. Users can use voice interaction to let AI help solve work & schedule, or turn on functions such as encyclopedia Q&A, learning aids, English translation, voice navigation, hyper-anthropomorphic emotional companionship, and music entertainment.

AI glasses Chat is equipped with their own large model, WAKE-AI. It can not only quickly and accurately identify user instructions within 500 milliseconds, but also only take about 2 seconds to answer real-time answers that need to call cloud language models such as daily encyclopedias and professional domain knowledge, so as to truly answer questions at any time. The AI intelligent assistant also provides AI oral teaching and translation capabilities, and can also help users disassemble work tasks, create work schedules and other services in work scenarios to meet the needs of users in multiple scenarios such as work, life, and study.

【Key Event】COROS launches the VERTIX 2S outdoor watch

On April 25, COROS released the VERTIX 2S outdoor watch, which uses a titanium alloy bezel, sapphire glass, supports dual-frequency GPS, and has a typical battery life of 36 days.

Available in Space Black, Earth Blue and Moon Silver, the VERTIX 2S outdoor watch features a TC4 titanium bezel with a high-strength polymer case, a sapphire glass covered screen, and 100-meter water resistance. This watch is equipped with dual-band GPS function and supports L1+L5 dual-band all-constellation mode.

The official claim is that the VERTIX 2S has a battery life of 36 days for daily use, 118 hours of sports battery life for standard GPS, and 43 hours of sports battery life in full-range all-constellation mode.

Smartphones

【Key Event】Polestar Phone Launch: Featuring "AI + Connectivity"

On April 23rd, the Polestar Phone was officially launched, positioning it as "the AI flagship phone of the driver connected ecosystem".

In terms of hardware appearance, the exterior of the Polestar Phone was jointly designed by the Polestar global design team in Gothenburg, Sweden and the Meizu design team, with Polestar White as the main color, supplemented by seat belts and Brembo brakes in Swedish gold outlining the details and accessories of the phone, the middle frame is made of NP66 aerospace-grade aluminum, the back cover AG glass is polished using soft sand crystal flash process, and the center and bottom of the glass back panel are etched and silk-screened to create different textures of Polestar car logos.

In terms of the system, the machine is equipped with Polestar Phone OS, which uses the same font as the Polestar car machine, and is classified according to application functions, while the official emphasizes the AI function of the machine, which supports AI image search, image generation, knowledge query, etc., and can use the "mBack" button to call out the relevant assistant.

In terms of connectivity, the device supports Polestar Link's mobile phone-assisted vehicle OTA function, supports pre-booking car upgrades, and is equipped with "Unbounded Album", "Address Replication and Circulation Function", "Mobile App Full Screen Projection", "In-car Karaoke", "Global Gestures", "Intelligent Voice Control", and the official announcement also shows that Polestar will also support Apple's Carplay function in the future.

In addition, the machine is equipped with a Qualcomm Snapdragon 8 Gen 3 processor, a 50-million-pixel OV50H main camera (OIS optical image stabilization), a 13-million-pixel ultra-wide-angle lens, and a 10-million-pixel triple telephoto lens, a built-in 5050mAh battery, and supports 80W wired charging + 50W wireless charging.

【Key Event】Audio brand Shui Yueyu launched its first mobile phone, MIAD 01

On April 25, audio brand Shui Yueyu launched its first mobile phone, MIAD 01, which is positioned as a "5G mobile Internet audio terminal" and a "high-fidelity streaming music player".

The mobile phone adopts a more tough appearance, the whole weight is about 202g, the thickness is 9.15mm, equipped with MediaTek Dimensity 7050 octa-core processor, 12GB LPDDR4X memory + 256GB UFS 3.1 storage, support 2TBmicroSD memory card expansion.

The MIAD 01 is equipped with a 6.7-inch 1080p120Hz flexible OLED curved screen, which supports 1920Hz eye-friendly high-frequency dimming, 5000mAh battery + 33WPD charging, and supports balanced output continuous music playback for 27 hours.

The mobile phone features audio configuration, 6-layer immersion gold independent audio circuit board, audio circuit independent LDO power supply, equipped with 4.4mm fully balanced + 3.5mm single-ended headphone jack, supporting 4-channel fully balanced output, dual Cirrus Logic MasterHIFI decoder chips, with dynamic range of 132dB, letter-to-noise ratio of 117dB and other performance.

【Key Event】China Post Communications Hi nova 12 SE mobile phone is equipped with Qualcomm Snapdragon 695 processor

On April 25, China Post Communications Hi nova 12 SE mobile phone was officially released.

The Hi nova brand has always had insight into the needs of young people, and has continued to innovate in aesthetic design and product functions. The Hi nova 12 SE continues the unique design aesthetics and excellent performance experience of Hi nova, and once again brings a new upgrade in imaging functions. According to reports, the new Hi nova 12 SE adopts an ultra-narrow bezel screen with a slim and thin appearance. Its excellent image experience will also be more attractive to young people, with a 32-million-pixel front camera for ultra-clear selfie results, and a rear camera containing a 108-million-pixel main camera, a 2-million-pixel depth-of-field lens, and a full-scene multi-frame fusion algorithm based on the RAW domain, which further improves the user's shooting experience.

The Hi nova 12 SE has a 32 million upgraded ultra-clear front camera, with a portrait texture and skin beautification algorithm, and the front RAW domain technology makes every selfie a professional-level photography experience. The rear camera adopts a dual photographic pixel module, with the main camera reaching 100 million pixels, combined with the RAW domain full-scene multi-frame fusion algorithm, the shooting function is more powerful.

In terms of image processing technology, Hi nova 12 SE is equipped with a multi-frame fusion algorithm based on the RAW domain full-scene, which uses multi-frame synthesis of multiple photos to achieve pixel-level image quality processing. At the same time, the RAW noise reduction algorithm is also introduced, which integrates multiple algorithms such as RAW frame selection, HDR, multi-frame synthesis, ultra-high ISO and super night scene. The imaging system will call different algorithm branches according to different scenes to improve noise reduction, HDR effect, night scene effect and capture ability, so that users can easily take artistic photos even if they do not have professional photography knowledge.

Lenovo's Leku X1 5G mobile phone is on the shelves and is equipped with 6nm domestic cores

On April 25, Lecoo's LC-X1 5G smart phone landed in China Telecom's terminal product library.

According to the pictures of China Telecom's terminal product library, Leku LC-X1 5G has a triple rear camera, with a relatively simple design, equipped with a right-angle bezel, and a waterdrop screen on the front. At present, Lecoo LC-X1 5G is available in three colors: Elegant Black, Water Wave Green, and Cinnabar White.

It is reported that Lecoo LC-X1 5G is equipped with UNISOC T760 5G processor. According to the information on UNISOC official website, UNISOC T760 is a 5G mobile platform with more balanced battery life and performance, built with 6nm EUV process, CPU is an eight-core design, including 4 A76 and 4 A55 cores, the highest CPU frequency is 2.2GHz, and the GPU is Arm Mali G57, supporting up to 32GB memory and UFS 3.1 flash memory.

In other aspects, Lecoo LC-X1 5G is equipped with a 6.517-inch display screen with a resolution of 720*1600, three rear cameras, including a 13 million pixel main camera and two 300,000 pixel secondary cameras, and the front camera is 5 million pixels, with a built-in 4900mAh capacity battery, and a Type-C charging interface.

Reader

【Key Event】iReader Smart 5 was officially released

On April 23, the iReader Smart 5 reader was officially released, which is equipped with a 10.3-inch ink screen and is available in two colors: obsidian black and toki white.

In terms of functions, this reader supports the use of X-Pen 5se handwritten note text, with a latency of less than 22ms, 4096 pressure sensitivity, which can realize intelligent recognition of handwriting, and at the same time, it claims to improve PDF reading ability, supports PDF reflow function, claims to have 21 PDF trimming forms, and supports PDF comic mode.

In terms of parameters, this reader is equipped with a 1874x1404 resolution 256 grayscale 227PPI ink screen panel, with a screen-to-body ratio of 84%, built-in 4GB RAM and 64GB storage space, and is equipped with an "eight-core CPU".

【重点事件】掌阅iReader Neo 2 Pro阅读器发布

On April 23rd, the iReader Neo 2 Pro was officially released, which features a 6-inch black and white ink screen.

The reader features a 300PPI flat ink screen that supports 30 levels of brightness and 30 levels of color temperature, as well as a "soft reading light" that supports i-Display refresh technology.

In terms of performance, the reader comes with a "4-core CPU" with 2GB of RAM and 32GB of storage, and a 1500mAh battery.

【Key Event】Aragonite Note X3 Pro Reader released

On April 23rd, in the aragonite BOOX press conference, the aragonite Note X3 Pro reader was officially released, this reader features "300PPI 10.3-inch screen + Qualcomm 8 core 2.4Ghz chip + self-developed reading and writing engine".

The reader is equipped with a 10.3-inch 300PPI Carta 1200 panel with a Qualcomm 8-core 2.4Ghz chip, 4GB of RAM and 64GB of storage, and a 3700mAh battery.

In addition, the reader supports local reading to switch to night mode, can use free split screen, and supports OCR text recognition and 4096 levels of pressure-sensitive handwriting.

TV

Xiaomi Mi TV A Pro 2025 4K OLED debuted in Europe

On April 26, Xiaomi launched the latest version of the Smart TV A Pro for the European market. The Mi TV A Pro 2025 series comes with a 4K QLED screen and a host of new features. This model is available in four sizes, namely 43 inches, 55 inches, 65 inches, and 75 inches.

The new Xiaomi 4K QLED models run Google TV OS MEMC and support Dolby Atmos. Its native display refresh rate is 60Hz, and the DCI-P3 color space coverage is 95%. The TV also features MEMC motion smoothing technology, which can bring a smoother performance when playing games or watching sports matches. TV offers a variety of streaming apps, including Netflix, YouTube, and Disney+. And it supports Google Assistant voice assistant, and supports wireless screen projection through Chromecast or Miracast.

【Key event】Toshiba's "microscopic screen" TV Z700NF officially went on sale

4month26day,Toshiba TV's new productZ700NFThe first sale was officially launched on the Suning platform。 With the ultimate pursuit of audio-visual details, this "micro-screen" TV brings users a more immersive, comfortable audio-visual experience, and leads the home appliance industry into a new era of "details".

In terms of picture quality presentation,Toshiba TVZ700NFThe display amazing finesse。 It is equipped with a Mini LED display solution, through the perfect combination of self-developed light control algorithm and high light efficiency Mini lamp beads, to achieve a stable peak brightness of 1300nits, making the picture details clearer and sharper.

In order to make the picture quality and color more restored,The picture details are more brilliant,Z700NF is also equipped with Toshiba TV's primary tone correction technology。 This technology is based on the color management file that stores hundreds of millions of film sources, relying on the manual adjustment of Japanese image quality experts, AI technology model adjustment, etc., starting from the details of image tone, contrast, color level, etc., so that the details of the picture are more realistic, and the long-term viewing is more comfortable.

Computer

【Key event】Lenovo Leku N2721U 27-inch monitor opens pre-sale

On April 25th, Lenovo Lecoo launched the Raptor gaming N2721U 27-inch 4K 160Hz display.

The N2721U monitor features a 27-inch 4K 160Hz IPS panel with a 1msGtG grayscale response time, 10-bit color depth, 98% DCI-P3 color gamut, 400 nits of brightness, and AdaptiveSync anti-tear technology. In addition, the display also supports PIP/PBP intelligent split-screen function, which can realize dual signals to connect to the screen and display at the same time.

The Lecoo N2721U monitor provides two HDMI 2.1 ports and one DisplayPort 1.4 port.

【Key event】Mingfan UM790 XTX mini host is on the shelves

On April 22, Mingfan announced that the UM790 XTX mini host was on the shelves, equipped with AMD Ryzen 9 7940HS processor and Oculink graphics docking interface.

The mini unit features a new exterior design with a magnetic top cover and replaceable backlit etchings with RGB lighting. In terms of configuration, the UM 790 XTX is equipped with AMD 7040 series (codenamed Phoenix) processors, up to R9-7940HS, with a performance release of 70W, dual-channel DDR5-5600 memory, two M.2 2280 PCIe 4.0 SSDs, and active thermal design for memory and SSD.

In terms of interfaces, this mini host is equipped with front and rear USB4, rear HDMI, DisplayPort and dual 2.5G network ports, as well as an Oculink interface for graphics docking, and the official external RTX 3080 graphics card test has a 3DMark Time Spy score of 16047.

【Key Event】Raytheon Borui desktop is on sale

On April 22nd, the Raytheon Borui desktop went on sale on JD.com, and this desktop is equipped with a "i5-12450H + 16GB RAM + 512GB storage space" configuration.

This Thor Borui is equipped with the 12th generation Intel Core i5-12450H processor, 4P+4E core configuration, the highest turbo frequency of 4.4GHz, and has 12MB L3 cache. At the same time, it has a built-in Intel UHD730 HD graphics card, equipped with 16GB DDR4 RAM and 512GB SSD.

In terms of interfaces, the front of the fuselage is equipped with 1 split audio interface, 2 USB-A3.0 interfaces, 2 USB-A2.0 interfaces, and 1 HDMI1.4 interface, 1 DP1.2 interface, 2 USB-A3.2, and 2 USB-A2.0 interfaces.

【Key event】Lenovo YOGA 27 2024 all-in-one computer is on sale

On April 23, the Lenovo YOGA 27 2024 all-in-one computer was officially launched on JD.com, and this all-in-one computer is equipped with AMD Ryzen 7 8845H processor.

The Lenovo YOGA 27 AI All-in-One PC is powered by an AMD Ryzen R7-8845H processor that unleashes up to 80W of performance, and onboard LPDDR5x 7500 memory with dual M.2 SSD bays. The computer is designed with the same cooling system as the game console, and can use the Fn+Q shortcut key to switch between quiet mode/balanced mode/beast mode, and the maximum noise of the double roast in beast mode is 33dBA.

【Key Event】ASUS ROG XG27UCS Absolute Monitor is on sale

4month23day,ASUS ROG Absolute God XG27UCS 27-inch display is currently on sale on JD.com,This monitor uses"4K 160Hz"configuration,The price is 2999 yuan。

The monitor features a 4K 160 Hz BOE Fast IPS panel with a 1ms GtG response time, 95% DCI-P3 color gamut, 450 nits peak brightness, 1000:1 static contrast ratio, and is VESA DisplayHDR 400 certified. In addition, the display has VRR variable refresh rate enabled by default, and supports NVIDIA G-SYNC and ELMB Sync technologies to eliminate ghosting and tearing.

ROG XG27UCS Ultimate Monitor features an all-new stand design with a smaller footprint, a notch that can be used as a phone holder, USB-C connectivity, and AI-powered GamePlus technology.

AI-powered GamePlus technology allows the monitor to analyze the scene on the screen in real-time and adjust the GamePlus reticle to improve aiming accuracy. In addition, Dynamic ShadowBoost technology boosts the brightness of dark areas of the frame without overexposing bright areas, providing a distinct advantage in low-light environments.

【Key Event】Xiaomi Redmi Display A27Q 2025 Pre-sale

4month25day,Redmi displayA27Q 2025The pre-sale model starts today,Using27inch2K 100Hz screen,Color correction one by one,The first time to get 749 yuan。

The A27Q 2025 features IPS technology, a viewing angle of 178°, a 2K resolution (2560x1440), and a refresh rate of 100Hz. The A27Q 2025 model has been calibrated one by one before leaving the factory, with ΔE<2, an 8-bit screen, supporting 16.7 million colors, covering 95% of the DCI-P3 color gamut. The A27Q 2025 model adopts a three-micro edge design, supports DC dimming, and has passed the low blue light certification. The A27Q 2025 stand is tilt-adjustable, has DP1.4 and HDMI ports, supports VESA specification wall mounting, and has a 3-year original warranty.

【Key Event】GIGABYTE launches the FO27Q3 27-inch monitor

On April 26, GIGABYTE launched a 27-inch OLED monitor with the model number FO27Q3 on JD.com, which features "2K 360Hz".

According to reports, this monitor is equipped with a 27-inch 2560x1440 resolution 360Hz QD-OLED panel, dynamic contrast ratio of 1.5M:1, response speed of 0.03ms, support KVM, support 10-bit color, and cover 99% of the DCI-P3 color gamut.

This monitor arm supports rotating/tilting/lifting, and is equipped with 2 HDMI 2.1 ports, 1 DP1.4 port, 1 USB-C port (IT home note: the version is not specified), 2 USB-A ports, and 1 3.5mm audio jack.

Consumer Electronics Industry Weekly (April 22-April 28, 2024) - Zhiyan Consulting Release

【Key Event】Apple's Apple Watch will use new materials to make the logic board thinner in the future, making room for more sensors to be integrated

On April 25, DigiTimes recently released a report saying that at least one model of Apple's Apple Watch will use resin-coated copper (RCC) in the future.

Apple's future Apple Watch will be made of RCC material, which will improve durability and water resistance, but one of the most important advantages is that it can achieve a thinner logic board, freeing up more space for other components, which means that the Apple Watch can integrate more sensors or a larger battery.

Zhiyan Consulting has been focusing on industrial consulting for 15 years and is a professional service organization in the field of industrial consulting in China. The company takes "driving industrial development with information and empowering enterprise investment decision-making" as its brand concept. Provide professional industrial consulting services for enterprises, including high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. Provide weekly/monthly/quarterly/annual reports and other regular reports and customized data, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.

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