The May Day holiday is approaching, the reporter visited popular scenic spots in many places across the country and learned that in order to welcome visitors from all over the country, various localities have deployed in advance, and strived to improve the tourist experience by enriching the supply of cultural and tourism products and optimizing tourism public services. At the same time, as the inbound tourism market continues to heat up, many places are actively breaking through the blockages and continuously improving the travel convenience of inbound tourists.
The supply of cultural tourism products is more colorful
Walking into the "711 Time Town" located in Xujiadong Town, Suxian District, Chenzhou City, Hunan Province, a sense of age came to my face. "711 Time Town" used to be a mining area, and after completing its historical mission, it was silent in time until it was built in September last year and reappeared in "Fanghua".
Today, this resource-exhausted town has been transformed into a new landmark for cultural tourism. Cao Tianyong, director of the Suxian District Bureau of Culture, Tourism and Sports, said that Time Town is about to usher in the first May Day holiday after the opening of the park, and will launch various forms of immersive experience activities such as "Old Game Conference" and art performances.
It is understood that during the May Day period, cultural and tourism institutions at all levels in Hunan will launch more than 1,000 activities such as art exhibitions, cultural exhibitions, and intangible cultural heritage publicity and displays.
In Xi'an, Shaanxi, the 12 o'clock theme block in Chang'an is full of spring. In this block with the theme of Tang style, the reporter saw the "flower god" wearing gorgeous costumes dancing lightly, fluttering clothes, and newly arranged flowers, green bamboos, birds, painting screens, etc., which added a bit of festive atmosphere to the block.
The picture shows the spring limited scene of the 12 Hours Theme Block in Chang'an. Photo by Xinhua News Agency reporter Cai Xinyi
In order to welcome the May Day holiday, the 12 Hours Theme Block of Chang'an will launch spring limited scenes and performances, intangible cultural heritage parent-child research and study tour courses, etc., 9 permanent performing arts programs will be added every day, and the business hours will be extended to 10 pm.
In Shanghai, the local government has launched nearly 180 "Fun in Shanghai May Day" holiday selection activities around 8 major sections, including "viewing cultural museums, watching art exhibitions, appreciating good dramas, listening to songs, coming to the sea entrance examination (Shanghai-style urban archaeology), enjoying aesthetic education, visiting scenic spots, and tasting food".
Tourism public services are more detailed and optimized
As tourism consumption becomes more and more diversified and quality-oriented, tourists have put forward higher requirements for public services. How to ensure and improve the tourist experience during the peak travel period has become the content of continuous exploration in various scenic spots.
-- Alleviate the "hard to get a ticket". Cultural and museum venues are popular places for citizens and tourists to go during their holidays, but they are often "hard to find". In order to facilitate tourists to plan their itinerary in advance, not long ago, the Shanghai Museum optimized and upgraded the visit reservation system, extending the reservation time from 7 days in advance to 14 days in advance. During the May Day period, the Shanghai Museum East will extend its daily closing time from 5 p.m. to 9 p.m., and the number of visitors will be increased by 3,600 during the extended period.
The audience visited the "Shining China: Sanxingdui Jinsha Ancient Shu Civilization Exhibition" in the East Hall of the Shanghai Museum. Photo by Xinhua News Agency reporter Liu Ying
——Solve the difficulty of parking in scenic spots. Self-driving travel has become a holiday travel choice for many people, but expensive parking and difficult parking during peak hours are also headaches for many car owners.
In Wulingyuan District, Zhangjiajie City, Hunan Province, a World Natural Heritage Site, in order to alleviate the shortage of parking spaces during holidays, the parking lots of all institutions, enterprises and institutions within the city will be open to the public free of charge. Gong Xinglong, deputy head of the Wulingyuan District People's Government, said that special personnel will be sent to set up consultation desks at important intersections to provide guidance services for self-driving.
-- Forming a volunteer service team of "tourist doctors". On April 28, a special mobilization training meeting was held in Zhangjiajie City. More than 200 medical staff from 8 local medical institutions will serve as "travel doctors" and go to major scenic spots during the May Day period.
"The terrain of Zhangjiajie Mountain Scenic Area is complex, and it is difficult for tourists to seek medical treatment in the scenic spot once they are accidentally injured or suddenly sick. Zhang Jinjun, vice president of Zhangjiajie People's Hospital, said, "During the holiday, dozens of 'tourism doctors' volunteer service teams will be stationed in 31 scenic spots to escort tourists." ”
Inbound travel initiatives are more convenient and convenient
The inbound tourism market continues to recover. The reporter learned that Shanghai, Zhangjiajie, Xi'an and other popular destinations for inbound tourism have successively introduced a number of facilitation measures for inbound tourism.
In order to facilitate foreign tourists to "grab tickets", Shanghai Haichang Ocean Park has set up a special theme page with an English version of Ctrip's overseas version, while the Shanghai Museum has opened an appointment channel for overseas tourists on the English version of its official website, which is convenient for overseas independent tourists to make reservations directly.
Walking in the major scenic spots of Zhangjiajie and its surroundings, you can see signboards written in Chinese, English and Korean everywhere, and the service staff of some restaurants, hotels and convenience stores can also communicate with guests in English and Korean without barriers.
The picture shows South Korean tourists visiting Zhangjiajie National Forest Park. (Photo by Wu Yongbing)
"In order to facilitate foreign tourists, our volunteers distribute multilingual promotional materials every day, and the Tianzi Mountain Cableway, Ten Mile Gallery Sightseeing Tram and other transportation vehicles in the scenic area are also equipped with multilingual explanation and broadcast systems. Zhang Chong, director of the Wulingyuan Scenic Area and National Forest Park Administration in Zhangjiajie, said that the official online booking platform and offline ticket windows of the scenic spot support overseas passport ticket purchase and overseas credit card payment.
At the Yongning Gate Ticket Office of Xi'an City Wall Scenic Area, the staff introduced that in order to better meet the payment service needs of international tourists, the 12 City Gate ticket windows of Xi'an City Wall Scenic Area are equipped with "wild card" POS machines, and provide inbound tourists with payment guides for consumption scenarios.
"This is my first time in China, and I came to Xi'an after visiting Beijing. There are a lot of beautiful young people in ancient costumes here, and the Tang cultural performances are also amazing. Natalie, a Russian tourist, said, "During the trip, I felt a warm, safe, convenient and vibrant China. ”
Reporter: Zhang Ge, Chen Aiping, Cai Xinyi
Poster design: Sun Pengcheng