In 2024, China's auto market will develop rapidly, and new energy vehicles will gradually get better, with new brands and new models springing up, and the new energy vehicle market is accelerating towards high-quality development, welcoming a new moment, and imagining new wonderful, opportunities and a promising future.
Spring and Jingming are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · In an exclusive interview with the theme of "New Vision - Opening a Smart Future of Mobility", Jin Xin, Executive Deputy General Manager of Xingtu Marketing Center, was a guest at the EV Vision booth to share the latest developments of enterprises and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
In the face of involution, Xingtu Auto is ready
The main theme of this year's automobile market can be summarized as "volume", which is not only reflected in product homogenization and price competition, but also in the competition for consumers and diversified marketing strategies.
Jin Xin said that Xingtu Automobile has made full preparations for this. According to the data of the first quarter, the total sales of Xingtu Auto reached 23,500 units, an increase of 44.4% year-on-year, which is far more than the industry average of 10%. The increase in sales is due to the launch of a new series of products launched by Xingtu Automobile, Star Era, as well as the brand's continuous efforts and accumulation in high-end construction. Mr. Jin's words revealed his confidence in the achievements of Xingtu Automobile in the highly competitive market and his optimism about the future development.
New energy models are in charge, fully embracing new energy and intelligence
About Xingtu Automobile's participation in the Beijing Auto Show. Jin Xin said with emotion that after four years of waiting, the Beijing Auto Show is full of expectations again. He said that the theme of Xingtu Auto's exhibition is "upward, to the future", and has brought a strong product lineup, especially the characteristics of comprehensive new energy are very obvious. At the media day, Xingtu Auto focused on four new energy products, including Xingtu ES, Xingtu ET, Yaoguang C-DM and Xingtu E08, which will be launched next year. These products cover multiple market segments such as sedans, SUVs, and MPVs, and showcase Xingtu Auto's latest progress in Level 4 autonomous driving technology and future mobility solutions. Jinxin invited interested visitors to the E106 booth to learn more about Xingtu Auto's innovative achievements.
Jin Xin said that Xingtu Automobile, as a high-end brand in Chery Group, is actively responding to the guidance of Chairman Yin Tongyue and is committed to taking new energy technology as the core of brand development. He emphasized that the new energy process of Xingtu Automobile is rapid and firm, not only at the product and technical level, but also in the overall planning of the brand, it is ready to fully embrace new energy and intelligence. Jin Xin said that Xingtu Auto has made full preparations for the future brand upgrade, product technology development and meeting the needs of users, and regards these preparations as an important step for the brand's upward and future development.
Some time ago, Star Era ET also officially opened the pre-sale, and when talking about the pre-sale, Jin Xin revealed positive sales data. Since the launch of pre-orders in Beijing on April 15, ET's order book has quickly exceeded 6,000 units and has continued to grow to more than 11,500 units. This pre-sale activity is carried out through the app and requires a deposit of 2,000 yuan, which is more practical than the booking process of other brands. Jin Xin also mentioned that Xingtu Auto has begun to deliver products to users one after another, and emphasized the preferential policies and attractiveness provided during the pre-sale period.
The AI model is the underlying layer of technology to create high-end luxury
When it comes to the planning of intelligent technology, Jin Xin reviewed the live broadcast of Mr. Yin and Luo Zhenyu's intelligent driving, which was recognized for its content close to the needs of users. Mr. Yin shared insights based on decades of experience in the automotive industry, not only in terms of products and technologies, but also in philosophical reflections on the automotive industry and future trends.
Jin Xin further elaborated on the planning of Xingtu Auto on the intelligent route, focusing on the development of intelligent driving and intelligent cockpit, and taking the AI large model as the underlying technology. He emphasized the importance of digitalization, not only for vehicle data, but for integrating user data and data from the entire ecosystem. In terms of technological innovation, Xingtu is willing to take risks and try the research and development of new technologies, especially in L4 autonomous driving technology, which has invested a lot of resources. However, when it comes to applying innovative technologies to actual vehicles, Xingtu has taken a more cautious approach, always prioritizing safety and user-friendliness, reflecting the user-centric approach of Chinese domestic brands.
Xingtu Auto has been creating high-end luxury, and must put the user's experience and user's safety in the first place of the product and the brand.
When talking about the brand positioning and user experience of Xingtu Auto, Jin Xin emphasized Xingtu Auto's commitment to always putting user safety and experience first. He pointed out that the Beijing Auto Show, as the opening event of the automotive industry every year, is an important moment for brands to show their strength and set annual goals. Jin Xin introduced the luxury lineup of Xingtu Automobile at the Beijing Auto Show, and specifically mentioned the E08, a new crossover product, which attracted great attention at the auto show and was even highly praised by Zhou Hongyi.
Jin Xin revealed that Xingtu Auto plans to work with users to promote the further development of E08, and expects to officially launch it on the market next year. In addition, this year, Xingtu Auto has launched two new products: Star Era ES and Star Era ET, as well as the extended range version of Star Era ET. He mentioned that the company has a clear annual goal for the Xingtu brand, in addition to pursuing the completion of sales, it is more important to consolidate its brand image as a high-end luxury brand to ensure the further establishment of brand positioning and user minds. Jin Xin believes that this is the most important task facing the Xingtu team this year.
Write at the end
In the face of the competitive and challenging automotive market environment this year, Xingtu Auto has shown a steady and strong growth trend with its clear high-end market positioning and user-oriented brand concept. This remarkable achievement is mainly due to the successful launch of the new series of products and the continuous deepening of the brand's premium strategy. In this process, Xingtu Automobile not only actively responds to the industry trend of new energy and intelligence, but also adheres to the principle of prudence in technological innovation and application to ensure that it brings users a safe and convenient driving experience. Looking forward to the future, Xingtu Auto is not only committed to achieving the established sales target, but also focusing on deepening the image building of its high-end luxury brand, and striving to provide users with an excellent and distinguished driving experience.