In 2024, China's auto market will develop rapidly, new energy vehicles will gradually get better, new brands and new models will spring up, and the new energy vehicle market is accelerating to high-quality development, welcoming a new moment, imagining new excitement, opportunities and a promising future.
Spring and Jingming are full of life. The 2024 (18th) Beijing International Automobile Exhibition is coming as scheduled. EV Vision held the "New Era · In an exclusive interview with the theme of "New Vision - Opening a Smart Future of Mobility", Zhao Jiuzhi, Executive Deputy General Manager of Yttrium Automobile Marketing Company, was a guest at the EV Vision booth to share the latest developments of enterprises and products, summarize the past, look forward to the future, and put forward new thoughts and insights.
Specially designed for women and families?yttrium for the 3 "Beloved Edition" debuted
At this year's Beijing Auto Show, the public paid special attention to the new models brought by JAC Yttrium for automobiles, and this time JAC Yttrium brought a new "beloved version" model, and when asked about the connotation of the name "Beloved Edition", Zhao Jiuzhi explained that JAC Yttrium brand was established less than a year, and Yttrium 3 as their first car, has established a car club "Yttrium Family Alliance". In the communication with users, they found that the users with yttrium 3 are mainly young women, and these user groups pay great attention to the reliability and safety of the vehicle when buying and using the car, not only focusing on the appearance, but also about the internal quality of the vehicle and the safe use of the whole life cycle. Therefore, JAC Yttrium believes that this part of the user is a group that needs more care and care. Although this model is small in size and belongs to the A0 class, Zhao Jiuzhi said that it needs to provide more protection for the "beloved", which is the original intention of launching the "beloved version" model.
In addition, as can be felt from the name of the model, this model incorporates many elements of warmth and love, especially the intimate configuration consideration of female drivers during driving. In this regard, Zhao Jiuzhi added that this car is mainly aimed at female users, especially those who need to travel with children, they are the group that needs to be guarded the most in the family. In terms of design, this car has several special features and highlights, for example, it is the only model in its class that has passed the five-star safety crash certification, that is, the C-NCAP five-star certification, which is unique among all A0 class electric vehicles, effectively eliminating the industry pain points of car insecurity.
In addition, this car also has a number of class-leading designs in terms of intelligence, especially in the case of less skilled driving technology, safety and convenience can be improved through voice control of vehicle functions, realizing the concept of "visible is speaking", such as wipers, headlights, air conditioning and other operations can be completed by voice.
Not only that, Zhao Jiuzhi also mentioned that in addition to the C-NCAP five-star crash certification, they also have unique features in battery safety.
JAC New Energy has 18 years of R&D experience, and although JAC Yttrium has only been established for one year, JAC Group has been deeply involved in the field of new energy vehicles for many years. Their zero-heat diffusion cellular battery technology is the result of years of technology, and this technology uses a cellular battery system built from cylindrical cells that does not spread to the entire battery pack even if a single cell catches fire or spontaneously combusts, thus achieving the safety goal of never spontaneously combustion.
Zhao Jiuzhi emphasized that this is where they differ from most battery technology routes, and at present, apart from Tesla, they are one of the few brands that insist on using cylindrical batteries. Although the single capacity of cylindrical batteries is not large, through the battery group technology of the system, the safety risk can be controlled at one point to prevent the risk from spreading, so as to ensure the intrinsic safety of the battery system.
Insight into the global vision, yttrium for the two-wheel drive strategy to achieve the export wave
Regarding the current very hot discussion of new energy vehicles going overseas, Zhao Jiuzhi responded that JAC Yttrium has established a two-wheel drive strategy for domestic and international markets since its inception. He pointed out that although the product supply in the domestic market is very rich and competitive, the international market provides a larger stage and development space, which is an important way for Chinese brands to develop upward. Therefore, JAC Yttrium has made this strategy clear at the beginning of the establishment of the brand, and has relied on the deep cultivation of JAC Group in overseas markets for many years. Zhao Jiuzhi mentioned that Jiangqi Group's global channels have been very perfect, and once a new product is launched, it can quickly use these channels to open up the market.
Zhao Jiuzhi also mentioned the progress of JAC yttrium in the international market, he revealed that in February this year, JAC yttrium yttrium 3 and flower fairy models have received orders for 10,000 units, and are currently being gradually delivered. This shows that JAC Yttrium is actively implementing its strategic layout in the international market and has achieved initial results.
From urban commuting to full-scene coverage, yttrium's future blueprint is more comprehensive
Discussing JAC's future product line, Zhao Jiuzhi said that the company will continue to focus on the field of pure electric urban commuter vehicles in the first phase.
He believes that although it is difficult for pure electric vehicles to meet the needs of all scenarios in the short term, especially in long-distance travel or off-road, as well as in terms of energy replenishment speed and infrastructure, the demand for urban commuting and short-distance commuting is still huge. Therefore, in order to position the product as the second or third car in the family, and complement the fuel vehicle and hybrid vehicle, JAC Yttrium has launched two products, Yttrium 3 and Flower Fairy, which are known as "Gemini" for the pure electric small car market in the price range of 60,000 to 120,000 yuan.
Finally, Zhao Jiuzhi also revealed the second phase of JAC's plan to further improve the product line to meet the needs of different market segments. He mentioned that at the end of the year, an electric car slightly larger than Yttrium 3 will be launched, with a length of about 4.2 meters. In addition, the company also plans to launch hybrid or extended-range electric models that can meet the needs of long-distance travel in the next two years, so as to gradually expand into the full-scenario vehicle market. This shows that JAC Yttrium has a clear product development roadmap, aiming to meet the needs of a wider range of users through continuous innovation and market adaptation.
Write at the end
Through the dialogue with Zhao Jiuzhi, JAC Yttrium showed its deep understanding of the market and its special care for young female users. Its "Beloved Edition" model is not only a car, but also a symbol of protection and love. Design innovations, such as C-NCAP five-star certification and intelligent voice control, enhance driving safety and comfort.
In addition, its unique zero thermal diffusion honeycomb cell technology demonstrates the profound strength of new energy technology. JAC's international market strategy has also been effective, and the order results have proved the international competitiveness of its products. In the future, JAC Yttrium will continue to expand its product line, from urban commuting to full-scene vehicles, and bring more choices to users with an attitude of innovation and adaptation to the market.