"Golden tourism" has entered the opening mode, and various scenic spots have launched high-quality tourism strategies

Research tours and nature exploration are favored, car rental orders have increased by 150%, ...... "May Day" holiday is approaching, tourism companies have "geared up" to meet the "pouring wealth".

"Shanshan County's boutique" small dishes "poked you who are traveling", "Horgos crosses the two countries with one foot, duty-free shopping tour", "Please put away this Shawan tourist route guide", ...... "May Day" holiday, Xinjiang's major counties and cities scenic spots are "gearing up", and have launched high-quality tourism routes and strategies, with beautiful food, fun and good-looking, waiting for tourists to come. Not only that, all prefectures and cities in Xinjiang have launched service guarantee measures to improve service capabilities.

"I'm going to dress up and take a photo shoot in the Kumtag Desert. On April 27, with the help of the last day off before the trip, Ma Hongyan, a citizen of Urumqi, went to the mall early to prepare for the self-driving trip. The reporter learned from the relevant tourism platform that during the "May Day" holiday, travel searches across the country are heating up, and the popularity of Xinjiang tourism bookings increased by 34% year-on-year, and the popularity of travel searches increased by 73% month-on-month in the past week.

Study tours and nature exploration are highly favored

"Our study tour was fully booked 15 days ago. Shen Shasha, head of the Xinjiang Wondery Mountain Nature Education Center, said, "Around Urumqi, there are farming themes, astronomical science themes, forest themes, and Ili astronomical science themes, and most of them are family trips." ”

Approaching the "May Day" holiday, the study tour has opened a new model of family travel. "After the double reduction, parents began to seek more ways and means to help their children broaden their horizons and increase their knowledge, and research tours became the first choice. Shen Shasha said, "Tourists are all family-oriented, children accompany children, and parents can also relax." ”

Learning about fungi, making plant specimens, observing astronomical ......" comes out to study, children can learn a lot of things, understand grains, get close to nature, open up their minds, and when they return home, they will maintain their desire to explore, which is very worthwhile. Ms. Shao, who lives in Urumqi, takes her children to participate in different themed study tours every holiday, "going both inside and outside Xinjiang to enrich the children's daily life." ”

According to Shen Shasha, the peak tourism season in Xinjiang is generally after June, and the current occupancy rate of hotels and homestays is relatively generous. However, the warmer weather has increased the popularity of parent-child research tours, "especially during the May Day holiday, three-day and two-night parent-child tours, which not only allow the family to come out to play, let the children learn, but also reserve time to adjust and rest, which is very convenient." ”

From check-in tourism to experiential tourism, in addition to parent-child research, young people also like to explore nature. According to a set of data from Ctrip's "2024 "May Day" Travel Trend Insight Report, the orders of post-00s traveling to Xinjiang during the "May Day" period increased by 20% year-on-year. "Instead of chasing the big army to check in, it is better to bask in the sun and hike in the mountains. Compared with going out to "crowd people", Li Jia, a post-00s who works in Urumqi, plans to start a "reverse tour", and go to Urumqi Nanshan B&B with two or three friends to barbecue, chat, and hike, focusing on a sense of relaxation.

Car rental bookings up 150%

"A week ago, almost all the RVs were rented out, and today the 10 new SUVs have been booked early. Ma Tao, head of a car rental company in Urumqi, said.

According to Ctrip's car rental data, during the "May Day" holiday, family travel accounted for 45%, and the booking models were mainly commercial vehicles and SUVs, and the number of RV bookings increased by nearly 7 times year-on-year.

"The holiday time is limited, Xinjiang is relatively large, and it is more convenient to travel by car. Mi Keji, a tourist from Nanchong, Sichuan, said that in order to travel better, he and his friends booked an RV and planned to start from Kashgar City to embark on a journey to explore ancient roads, deserts, singing and dancing, and food.

It is understood that during the "May Day" holiday, more than 290 cultural tourism activities will be carried out in various prefectures and cities in Xinjiang, and more than 160 preferential tourism measures will be introduced. Yili will hold the "Blossoming Youth" Music Carnival and the second "5.1" Food Festival, Tacheng will hold the launching ceremony of the "Freedom Emin Fanhua Road" self-driving tour, the Wild Fruit Forest Apple Blossom Music Festival, and Yuli County will hold the 11th Luobu B&B Barbecue Festival.

Data shows that the number of outbound travel bookings in Xinjiang during the May Day holiday increased by 294% year-on-year, and more than 230 RVs have departed from Jimunai Port and Khorgos Port to start cross-border travel.

At present, according to the statistics of Xinjiang Self-driving Tourism Association, there are two popular routes, one is the 5~7-day loop tour in Kashgar, which includes Kashgar City, Yache County, Yingjisha County, Maigaiti County, etc., and the other is the 5~7-day flower-chasing tour in Ili Kazakh Autonomous Prefecture, covering Yining City, Turks County, Gongliu County and Xinyuan County.

Welcome the "splashing wealth" brought by tourism

"B&Bs that are both distinctive, comfortable and clean are more popular with tourists, and only then can there be repeat customers. Chen Xiaolan, the hostess of the Shuimogou Inn in Shuimogou Village, Xijir Town, Mulei County, Xinjiang, is busy cleaning up the guest rooms, and this year she has newly renovated the accommodation conditions, upgraded the bedding and toiletries, and expanded the scale, and there are currently 13 standard rooms, which can accommodate 26 people at a time.

At the same time, Yuedi Village, Engelberg Township, Mulei County, has created homestays with different themes, including themes such as "Red Culture" and "Painter's Pastoral". In addition, the person in charge of each guesthouse grows green vegetables from the beginning of the warmer weather to provide high-quality farm meals for tourists. "Last year, we upgraded 14 B&Bs and built a boutique B&B of more than 700 square meters, which is now in the final stage. Qi Fei, deputy mayor of Xijier Town, Mulei County, Xinjiang, said.

In addition to upgrading homestays, this year, Xinyuan County, Xinjiang, formulated and improved the "Xinyuan County 2024 Tourism Service Quality Improvement Action Implementation Plan", carried out industry-wide training on tourism-related services, and implemented the assessment system, so as to achieve a certificate and standardized operation. It is understood that Xinyuan County has inspected 40 accommodation business households, 23 of which have passed the inspection, 61 catering business households have been inspected, 9 have been ordered to rectify, and 3 have been ordered to suspend business. At the same time, we will explore the operation mode of "affordable catering", and build a 150-square-meter pilot restaurant specializing in Xinjiang specialty catering in the county town and Nalati Town, so as to adjust the price of Xinyuan catering from point to point to ensure that the price of accommodation and catering is stable and orderly.

Relevant people also reminded consumers that they must keep their "eyes" open when choosing a travel service agency. Tianyancha risk information shows that 4.74% of travel service companies in the country have legal proceedings, and 4.9% of enterprises have abnormal operations.

Not long ago, the "Autonomous Region Tourism Service Quality Improvement Year Action Implementation Plan" was announced, focusing on the outstanding problems that tourists have strongly reflected, and carried out special rectification of the three major problems of prices, toilets, and group dumping, and carried out the action of improving the quality of tourism services in six major aspects, such as catering, accommodation, and transportation, and sorted out 120 tasks to improve and rectify.