Source: Photo.com
On May 15, according to data released by the Japan National Tourism Organization (JNTO), the number of visitors to Japan in April 2024 reached 3,042,900, 4.0% higher than April 2019, before the pandemic, and exceeded the 3 million mark for the second consecutive month.
Among the 23 countries and regions that are major market countries, the number of tourists from 14 countries and regions, including South Korea, Singapore, and Germany, set a new record in a single month in April. The resumption of international flights has also contributed to the increase in the number of visitors to Japan.
By country and region, the number of visitors to Japan from the Republic of Korea was 661,200, an increase of 16.7% from April 2019. Chinese mainland ranked second with 533,600 people, down 26.5% from April 2019.
According to the "2024 May Day Travel Trend Insight Report" released by Ctrip, Japan ranks first among China's top outbound destinations this year. According to data from homestay platform Airbnb, Japan topped the list of popular search destinations this spring. According to the big data of air travel, as of April 30, during the "May Day" holiday, more than 1,300 domestic passenger flights to and from Japan are planned, and more than 130,000 domestic air tickets are booked to and from Japan.
The yen fell to a 34-year low against the dollar. "The May Day holiday is superimposed on the over-falling Japanese exchange rate, and the cost of travel is equivalent to 75% off four years ago." A travel agency told the Chao News reporter that in addition to tourism and vacation, this time is also suitable for "buying, buying, buying", which is one of the main reasons for the recovery of Japan's outbound travel.
The booming online tourism industry and the increasing penetration of the Internet have boosted the industry
With the vigorous development of tourism in mainland China, coupled with the steady increase in Internet penetration, the online travel industry in mainland China continues to develop. Online tourism companies actively cooperate with the supply side of tourism resources, and the degree of integration between the two sides has been continuously improved, and they have successively launched tourism products that are far more cost-effective than the traditional tourism industry, and consumers' recognition of online tourism has gradually improved, and the marketing platform has continued to grow and develop. As of June 2023, the number of online travel users (travel bookings) in mainland China has reached 454 million, and the internet penetration rate has reached 76.4%.
Online travel platforms have become the main travel booking channel for the younger generation
At present, the younger generation born between 1995 and 2010 is the main consumer of mainland tourism. According to ChinaTravelNews, 59% of the younger generation born between 1995 and 2010 are online platforms such as Ctrip, Meituan and Qunar.
China's online travel market is growing rapidly
With the improvement of people's living standards and the growth of travel demand, the size of the online travel market is expanding. Online travel platforms are constantly introducing new technologies and innovative models to improve service quality and optimize user experience. As the market competition landscape continues to change, some excellent platforms stand out from the competition and become the best in the industry. At the same time, some small platforms are also gradually emerging in continuous innovation and efforts, becoming a cutting-edge force in the market. In the future, the scale of China's online travel market will still grow at a high rate, and it is initially estimated that by 2029, the scale of China's online travel transactions is expected to exceed 1.9 trillion yuan, with an average annual compound growth rate of 15%.
Dr. Liu Xiangyan of the China Tourism Academy pointed out that with the increase in China's elderly group, the proportion of group tours will exceed 30%. Europe, the United States, Hong Kong, Macao, Taiwan, Japan and South Korea are still the regions that Chinese tourists are willing to visit.
In outbound travel, experts advocate rational consumption and rational rights protection. Choose regular shopping places to consume as much as possible, do not be impulsive, do not blindly follow, do not follow the trend, do not be greedy for small and cheap, put an end to the comparison mentality, and beware of being deceived. In case of problems with the quality of tourism services, you can promptly consult and complain through the 12308 Consular Protection Hotline of the Ministry of Foreign Affairs, the 12301 National Tourism Complaint Service Hotline or the official complaint hotline announced by the tourist destination, and do not take irrational behaviors such as damaging items and gathering crowds to make trouble to intensify the conflict. Keep the relevant evidence properly and file the complaint within the statute of limitations (within 90 days after the end of the contract).
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Prospect Forecast and Investment Analysis Report of China's Online Travel Industry" by Qianzhan Industry Research Institute
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