Lei Jun demonstrated the ejection start, and proudly asked if he had a feeling of pushing his back, right? CCTV host: I'm a little disgusted

Sanyan Technology

2024-04-30 11:19Posted on the official account of Beijing Sanyan Finance

On April 28, CCTV host Dong Qian was invited to Xiaomi Auto's factory in Beijing for a live interview. Lei Jun personally received Dong Qian and led her to visit the factory.

The host Dong Qian also played a stalk, and the first thing she said when she saw Lei Jun was: Are you OK? Lei Jun greeted politely: Hello Mr. Dong, welcome to our Xiaomi car factory.

When driving Xiaomi SU7 in the live broadcast, Lei Jun showed Dong Qian the ejection start, stepped on the electric valve to accelerate, and proudly asked Dong Qian, "Do you have a feeling of pushing back?"

And Dong Qian's answer made people laugh and cry, she said: "I'm a little disgusting. Mr. Lei couldn't help but laugh after hearing this.

In addition to personally test driving the Xiaomi SU7, Lei Jun also took Dong Qian to visit the production workshop of the Beijing factory.

Lei Jun demonstrated the advanced manufacturing capabilities of Xiaomi's car factory. The factory uses a large number of self-developed die-casting machines to support assembly lines and materials, as well as highly automated robot operations.

Lei Jun also shared his experience and insights on automobile entrepreneurship.

Lei Jun said frankly that at present, in the field of pure electric vehicles, the vast majority of companies are losing money, and Xiaomi is no exception. Enterprises that have lost a lot may lose more than 100,000 yuan for a single car, and 40,000 or 50,000 yuan for a car that has lost less. Lei Jun was mentally prepared at the beginning of car building: "We are not afraid of volumes, nor are we afraid of price wars." ”

For the price reduction of friends, Lei Jun said that this is in his expectation, the price war within a reasonable range is the only way to compete in the market, and every industry has gone through this step before it is gradually standardized.

Lei Jun also responded to the question of imitating Porsche again, "Putting down your body and learning from excellent companies is also the only way for Xiaomi to grow." ”

Lei Jun admits that he "lost very little" in the process of starting a business, because he was afraid of losing. He said that he is a relatively conservative person, so he thinks more about risks and problems.

Lei Jun said bluntly, "Actually, I am a social phobia, and I am not willing to stand in front of the stage." However, because of the pressure of performance, I was afraid of disappointing shareholders, employees and partners, so I had to come to the stage. I still have a lot of little moves on stage that I'm trying to overcome. ”

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