At 4 p.m. on April 24th, during the "Spring Animal Breeding Special" of the Kuaishou Spring Ploughing Agricultural Technology Lecture Hall launched by Kuaishou and @CCTV anchor said Sannong, CCTV anchor Guo Jianing incarnated as "Guo Stationmaster", and connected with Kuaishou Sannong creator @Xinyu Ostrich Breeding to exchange experiences and interesting facts in the process of ostrich breeding, and at the same time, it also brought a guide to avoiding pits about ostrich breeding for users who want to enter or have entered the ostrich breeding track.
In fact, from the owner of the wedding dress shop to the ostrich farmer, Wang Xue, a post-90s rural creator from Bayan County, Heilongjiang Province (Kuaishou nickname: Xinyu Ostrich Breeding), has drawn a beautiful life trajectory with unusual choices. Once her world was a romantic world of lace and white gauze, now her life is surrounded by adorable ostriches. Not only that, but in front of the mobile phone screen, there are more than 1.79 million Kuaishou fans waiting for her to share.
Every time she starts broadcasting in Kuaishou, Wang Xue, who is called "Ostrich Shih Tzu" by the old irons, always has witty words, and her painting style is also "crazy", an anchor who holds cabbage and can ask questions to fans, plus a group of ostriches who probe their brains and "dazzle" vegetables, the contrasting and joyful live broadcast style quickly attracted a large number of users to pour into the live broadcast room, opening round after round of ridicule.
But in addition to satisfying the brains of the old irons, she will also go through such as "one bird raises three generations, people and birds are still there", "six months ago, chickens, ducks and geese eat what it eats; six months later, pigs, cattle and sheep eat what it eats", "sell commercial birds and breed birds, sell eggs, sell meat, sell seedlings, sell skin and hair", etc., both practical, interactive and interesting explanations, for everyone to bring real breeding skills, not only to help their own breeding base to expand the source of customers, but also to drive fans around the world to use ostrich breeding to knock on the door to get rich.
When his career was blocked, the owner of the bridal shop switched to raising ostriches
"Can an ostrich eat mustard? Although it eats everything, I advise you to be a human being" "How do ostriches usually move? After eating, they will 'walk' and occasionally chase and fight with their companions" "Will the ostrich stop when they fight? I dare not fight, I am afraid that they will kick me" "Can you outrun the ostrich? It runs sixty or seventy miles, and I have to drive...... During the period of connecting the microphone with the @CCTV anchor, Xinyu answered all questions in the live broadcast style as before, and answered all kinds of curious questions from Stationmaster Guo. Many old fans couldn't suppress their excitement and began to scramble to answer in the comment area to show their identity as a "tenth-level ostrich scholar".
At the same time, Wang Xue also refined the key points that need to be paid attention to in ostrich breeding for the old iron who have breeding needs in the live broadcast room. For example, in her opinion, ostrich breeding must first have a pen, each adult ostrich needs a space size of about 10 square meters, by the chicken house, pig house and other transformation can be; At the same time, Wang Xue did not forget to show everyone the value of ostrich in the live broadcast room, "The taste of ostrich meat is similar to the taste of beef, and it is basically lean meat, in addition, its skin, hair, eggs, and bones can also bring economic benefits."
Wang Xue in front of the camera talks about ostrich farming, but if you go back a few years, she is doing a profession that has nothing to do with farming. 31-year-old Wang Xue once had a dream to weave the beginning of happiness for countless brides with her hands. After graduating from university, she began to learn makeup knowledge and practical skills, and after accumulating experience, she opened her own bridal shop. However, factors such as the epidemic have pressed the "deceleration button" of the wedding industry, and Wang Xue, who has been open for five years, has to consider transformation. After much deliberation, she made an important decision – to return to her hometown to raise ostriches full-time.
In fact, as early as 2018, because she heard that African ostriches grow fast, are easy to raise, have strong disease resistance, and have high economic value such as meat, eggs, skins, and feathers, Wang Xue's mother-in-law bought 40 ostriches from other places for trial breeding. As the first ostrich farmer in Bayan County, Heilongjiang Province, the whole family did not know about the habits and breeding rules of ostriches at first, and there was no one to consult around. Therefore, in addition to running a bridal shop, Wang Xue accompanied them to visit large farms all over the country.
"In the beginning, I often hit a wall, and people didn't want to teach at all. Wang Xue recalled that at that time, there were very few experts who mastered and were willing to share ostrich breeding techniques, and they could only go around "stealing teachers to learn art" while summarizing the rules through practice. After a year of exploration and research, the first batch of ostriches brought considerable economic returns, and the family also became a well-known "ostrich breeder", attracting many villagers to come to consult.
Later, the bridal shop where she was interested encountered difficulties, but the ostrich farming that she came into contact with by chance was thriving, which also made Wang Xue realize the bright future of the emerging breeding industry. Therefore, she decided to devote herself to this characteristic breeding road, and expanded the breeding base to about 10,000 square meters, and the scale of breeding birds has also increased to more than 90. In order to expand the market, Wang Xue also set her sights on Kuaishou, a short video live broadcast platform, which not only enhanced her personal popularity, but also opened up new sales channels for ostriches.
Millions of views, ostriches open the "eat and broadcast" mode
In 2021, Wang Xue broke into the Kuaishou platform with her African ostrich, sharing her daily breeding routine through short videos, recording the growth moments of ostriches, and explaining practical breeding skills. "Whether the account can be made or not, I didn't know at the time, I really just had the attitude of giving it a try. Wang Xue didn't expect that these works were quickly noticed by the old iron, and some people even took the initiative to contact her and expressed their intention to buy ostrich products.
After accumulating fans, Wang Xue began to try live broadcasting: "The first show was about a dozen people online at the same time, and the next few games slowly became more than 50 or 100, watching the popularity rise little by little, I am more and more confident to broadcast it!" In the process, she not only brought the novelty of getting close to the ostriche, but also talked about the living habits, breeding technology and economic value of the ostriche. With the development of live broadcasting, the sales of her ostrich products are increasing day by day, and the distribution of customers is becoming more and more extensive.
The explosion is the best recognition of new farmers, and in the summer of 2023, Wang Xue has become the chosen person for traffic. At that time, it was summer vacation, and a large number of students poured into the live broadcast room of "Heart Rain Ostrich Breeding", leaving nonsensical questions such as "Can ostriches write homework", "Can ostriches navigate to my house", "Can ostriches fight the glory of kings". And she is an offline i person and an online e person, and she happens to be an authentic "5G surfer", and she can always answer one explosive question after another.
Overnight, Wang Xue's live broadcast slice became popular all over the Internet, and the live broadcast audience also rushed to millions of people. She realized that this was a style that could be developed for a long time, so she found another way - let the ostrich be the anchor to turn on the "eating and broadcasting" mode, and she answered the audience's questions as an assistant broadcaster. Every time they enter the live broadcast room, Lao Tie can see Wang Xue holding cabbage to feed the ostriches, while using RAP-style language to popularize breeding knowledge and respond to the barrage funny, while the ostriches eat with relish around their shoulders.
This kind of ostrich "ignores the live broadcast with both ears and only picks up a big cabbage", and Wang Xue's style of "ridiculing in the face of the barrage, and the mental state is extremely stable", was evaluated by netizens as "There is a beauty that does not care about you and me", and the total number of viewers in the live broadcast room has become the norm to exceed one million. Wang Xue seized the wealth of the sky, broadcast live for at least 4 hours a day, and turned live broadcast traffic into business retention through content innovation and honest management.
Share experience and drive more farmers to increase their income and become rich
Now, Wang Xue is riding the "express" of live broadcasting, exploring a combination of online and offline business models through the Kuaishou platform, broadening the sales channels of ostrich products, and has already achieved the "small goal" of annual income of one million that ordinary people dream of. At the same time, the surrounding villagers also raised ostriches under its drive, and in the face of the novices' advice, she always unreservedly imparted her skills and experience, hoping to develop ostrich breeding into a local characteristic industry and increase the opportunities for villagers to increase employment and income.
In Wang Xue's view, let more people who are interested in entrepreneurship in agriculture, agriculture and agriculture understand ostrich breeding, and eventually feed back to their own business operations. Therefore, she regards the Kuaishou account "Xinyu Ostrich Farming", which has 1.79 million followers, as a window to continue to let the audience see and feel the fun and harvest of ostrich farming, and promote this emerging industry to take root on a larger scale. At present, her radiation driving ability has been exponentially amplified by live broadcasts, and the ostrich farmers she has spawned are also all over the provinces.
As a new farmer chasing his dreams, Wang Xue is well aware of the role of Kuaishou in boosting characteristic agricultural goods. Therefore, while disseminating ostrich breeding technology, she did not forget to encourage farmers to use short videos and live broadcasts to open up sales. "The youngest customer was 24 years old and introduced more than 30 breeding birds and more than 50 ostrich seedlings at one time. Under the guidance of Wang Xue, the young farmer used Kuaishou as his new farm tool, insisted on doing the new farm work of live broadcast every day, and opened up the path of income generation and prosperity early.
In the digital era, agriculture, rural areas and farmers are undergoing unprecedented changes, and Kuaishou, as an inclusive digital community, continues to pay attention to the development of agriculture, rural areas and rural areas. According to the data, the scale of Kuaishou Sannong interested users has reached 330 million, and 42.46 million rural users create and share in Kuaishou every month, of which the number of agricultural technology creators exceeds 216,000. In Kuaishou Sannong, a vibrant new farmer community, they continue to practice to promote farmers' income, agricultural efficiency, and rural color, and are becoming an indispensable force for rural revitalization.
Wang Xue's dedication and harvest is a microcosm of Kuaishou agricultural technicians, and she proves that through the dissemination of agricultural technology dry goods through innovative content, you can also get huge commercial monetization opportunities. "Kuaishou Sannong is not only a stage to show the good life of farmers, but also a market full of big business opportunities. She said that in the future, she will continue to explore advanced breeding technology, share more ostrich breeding experience for fans, and provide better ostrich-related products to the market.