"There is a beauty that doesn't care about your life or death. ”
Text/Zheng Yawen
Editor/Jiang Xuefen
The painting style in Wang Xue's live broadcast room started from a strange question.
"Do ostriches fart?"
In a bunch of discussions about ostrich farming, this seemingly nonsensical, but slightly professional question made Wang Xue stunned for a second. She replied, "Yes, ostriches fart." ”
So the next scene got a little out of control.
"Will the ostrich fight the glory of the king?"
"Will ostriches play Genshin Impact?"
"Can ostriches do their homework?"
That day, Wang Xue's live broadcast room broke into a large number of students who had just finished summer vacation. Dressed in a dirty coat, she spent hours in the ostrich enclosure with the children in a serious face.
Exploding traffic ensues. Fans cut her live broadcast into a short video, and the interactive performance with a sense of contrast made Wang Xue popular, and the number of views in the live broadcast room went from thousands to tens of thousands, and then to hundreds of thousands and millions of times. Many people also learned from her that ostriches can be domesticated.
"Why don't you help me sell ostriches live?"
Before raising ostriches, Wang Xue opened a wedding dress shop for 5 years.
She left school at the age of 16 and studied makeup techniques in makeup school for two years before working as a makeup artist in bridal shops around the country. At the age of 21, she had her own bridal shop, "Little girls love beauty and fashion, and I originally planned to keep the bridal shop like this."
Before the outbreak of the new crown pneumonia epidemic, Wang Xue's bridal shop had a good business. Her store in Bayan County, Heilongjiang Province, her hometown, has more than 200 square meters, and she has hired 4 employees to rent wedding dresses and help the bride with makeup and makeup, basically worrying about business.
But since the end of 2019, Wang Xue has had no income for more than two years, "when the epidemic was serious, there were no orders at all, and then there were only ten orders a year at most."
When she couldn't hold on anymore, Wang Xue closed the shop and went home depressed for nearly a year.
That year, Wang Xue's husband's ostrich business got better and better. In 2018, the family bought dozens of African ostriches, "At first, I just wanted to taste what ostrich meat tastes like, but later I found that ostriches grow fast, are easy to raise, have strong disease resistance, and the economic value of meat, eggs, and feathers is also very high, so I surrounded a pen and started raising ostriches."
Their family is the first ostrich farmer in Bayan County, and they can only "steal" from farms in other parts of the country about ostrich habits and breeding rules. After more than a year of exploration, the ostrich has also brought a lot of income to the family, and some villagers have even come to ask for advice.
When Wang Xue was depressed at home, she really wanted to open another bridal shop, but she was afraid of unknown risks, and she couldn't accept going out to work again after being a boss.
And her husband is busy going in and out all day long, and it seems that he has really tossed something out for him. The ostrich looks cute and cute, he uploaded the video of the farm to Kuaishou, there are really a lot of consultations and transactions, he started to explain the knowledge of ostrich breeding live while the iron is hot.
When he was too busy, her husband said to Wang Xue: "Why don't you come and help me sell ostriches live on the spot." ”
With the resistance of "the enclosure is dirty and messy", Wang Xue started the first live broadcast. She took out a small notebook and memorized the basics of ostrich farming, "When someone asks a question, I tell them what is written in the notebook."
Most of the people in the ostrich live broadcast room are middle-aged audiences, and Wang Xue has been in contact with young people, and the two jobs with a strong sense of gap make her awkward for a while.
But it was also in the live broadcast room that Wang Xue slowly fell in love with the ostrich. "First of all, the ostrich pen does not have the same taste as in the pigsty and chicken pen, and they are not noisy, they are more cute, and they know how to eat. ”
Ostriches also make funny movements and reactions. When Wang Xue is idle to play with it, it will keep stepping on the spot against Wang Xue, with a slender neck and a small head on its round body, which keeps shaking as the long legs are raised. When Wang Xue shook her arm at it, it would also dance at her.
The cute ostrich gradually healed Wang Xue and made her forget the frustration of the store's closure. In the first two years of contact with live broadcasting, there were many outsiders who drove to their enclosures to select ostriches and learn breeding techniques.
The satisfaction of being recognized
Last summer, during the summer vacation, Wang Xue's live broadcast room broke into a wave of students, which changed the style of the live broadcast room that originally normally explained the knowledge of ostrich breeding.
Students don't care how much the ostrich can sell for, they want to know if the ostrich can help them with their homework. "Can an ostrich navigate to my house?" "Can an ostrich eat mustard?" "How do you look exactly like an ostrich?"
A series of questions made Wang Xue have no time to think, "Although the questions are wonderful, they have to be answered." In life, she is a "person who doesn't talk much", "never changes her face when something happens, and rarely has mood swings". So in the face of netizens' brains, she can be scared, "not used to it".
"Ostrich eats everything, but you should be a human being. ”
"The ostrich helps you with your homework, so you come over and eat cabbage." ”
"I'm exactly like an ostrich? ”
SHE HELD UP THE CABBAGE AND REPLIED TO THE MESSAGE IN A RAP-STYLE TONE. The picture of the ostrich "ignoring the live broadcast with both ears and only holding a large cabbage" and Wang Xue's style of "ridiculing in the face of the barrage, and the mental state is extremely stable" make the picture have a sense of contrast. Fans commented on her: "There is a beauty that doesn't care about your life or death." ”
It wasn't until the broadcast that Wang Xue realized that she was hit by traffic. Usually, a live broadcast is watched by only a few thousand people at most, but it directly rushed to 30,000 people that day.
After the broadcast, she and her husband reviewed, and their opinions were different. The husband believes that he should not reply to nonsensical questions during the live broadcast, which may miss the people who really want to buy ostriches.
Although she thought that "there was no problem", during the live broadcast the next day, she deliberately ignored the young people who came to see her in the live broadcast room, skipped their messages, and focused on selling ostriches.
Fans were disappointed, saying they had lost an interesting streamer. Wang Xue is an ordinary person, and she sees these messages in her eyes, and of course she will be hit. In a way, those weird questions also made her find interesting. The instinctive way of answering makes her be noticed and liked by the public, which makes her feel worthy.
So she re-interacted with fans in the live broadcast room. Her live broadcast slice was spread to the whole network, and fans who came to her on various platforms crowded the live broadcast room, and the number of viewers soon reached millions.
There is a difference between entering the live broadcast room for her and entering the live broadcast room for buying ostriches. Selling ostriches and being an anchor are the same thing for her, but they are also two different things.
Wang Xue wants to sell ostriches through live broadcasts, but she wants to be an anchor recognized by everyone. The former gives her a material basis, and the latter gives her emotional value, a satisfaction that even a bridal shop can't give.
Drive the villagers to increase their income
In the past six months, Wang Xue has had a lot of young fans. Everyone built a group, interacted in the group every day, and even spoofed Wang Xue's photos, which were PS into emojis.
Many fans are fourteen or fifteen-year-old junior and senior high school students, and they can't watch live broadcasts when they are in class, but when it comes to the holidays, they will collectively report in the live broadcast room. A little fan in Beijing has attracted the attention of the whole class, and some girls will imitate her expressions and way of speaking.
The ostriches in the live broadcast room are all breeding birds, not for sale, she will name these ostriches "table" and "bench", fans also like "Xiaobai" in the live broadcast room, and often ask "Where is Xiaobai?"
The change in live streaming style brings more than just traffic. Nowadays, the ostrich customers in Wang Xue's family basically ask her to place orders after watching her live broadcast on Kuaishou.
In addition to interacting with fans, Wang Xue tried her best to show the value of ostriches in the live broadcast room. "Ostrich skin, fur, meat, eggs, and bones can all bring economic benefits. ”
The taste of ostrich meat is similar to that of beef, the color is redder, and the nutritional value is also very high, and it is a high-protein, low-fat, low-cholesterol, and low-calorie meat.
A few years ago, ostriches were officially included in the poultry list, and more and more people raised ostriches in China, and there were dozens of villagers who followed Wang Xue's family to raise ostriches. They bought ostrich chicks from Wang Xue's house, each for 700-1,000 yuan, and bought hundreds at one time. Like chickens and pigs, ostriches eat everything and are less susceptible to disease. After one year of breeding, the villagers sold it to Wang Xue, and each could only make a net profit of about 1,000 yuan.
Ostrich feathers are also treasures, because of their soft texture, plump and elegant, and excellent thermal insulation performance, they are the best clothing raw materials. And because there is no static electricity, ostrich feathers can also wipe delicate industrial instruments. "An ostrich can harvest feathers twice a year, and each time it can be sold for about 500 yuan. The money from selling feathers can basically cover the cost of ostrich breeding for a year. ”
Relying on live broadcast to sell ostriches, Wang Xuejia's sales reached more than 4 million yuan last year. The villagers saw the profits, and more and more people cooperated with her. Wang Xue has already let go of the dream of a wedding dress shop, and her attitude towards ostriches has changed from "I don't want to touch them" to "I want to continue to expand the scale of breeding and strive to raise more ostriches".