On April 26, Forbes China and Bingo Consulting jointly held the "2024 Forbes China Brand Development Forum" in Guangzhou. At the meeting, the 2024 Forbes China Brand Value Series Selection List was announced, and AMIRO stood out with its outstanding performance in innovation and was selected as the Forbes China Top 20 Innovative Brands of the Year, becoming an industry benchmark.
The "2024 Forbes China Brand Value Series Selection" takes brand market performance, brand reputation, brand communication influence, and brand innovation as the selection dimensions, comprehensively evaluates the long-term development potential of the brand with a high degree of professionalism and global vision, and selects the two awards of "Top 50 Good Brands of the Year" and "Top 20 Innovative Brands of the Year", in order to find and promote the steady consumption of China. The long-term development of brand power provides Chinese enterprises with meaningful brand development ideas and helps cultivate more Chinese brands with strong brand value and international influence.
Looking back at the growth path of the brand, AMIRO has always adhered to the user-oriented, focusing on the needs of users, and continuously launching precision skin care products with innovative power, which has won wide recognition from the industry and the favor of consumers.
Since its establishment in 2015, AMIRO has positioned itself as a technology company, and in the early stage of brand development, it has prepared to build three internal laboratories of optoelectronic technology, digital sensing and transdermal delivery, and later established joint laboratories with Shanghai Jiao Tong University, Zhejiang University, Sichuan University and Chongqing University to form a "3+4" As of February 29, AMIRO has applied for a total of 586 patents and 219 invention patents, which has built a deep technical barrier.
In terms of product verification, AMIRO has also cooperated with the Eighth Affiliated Hospital of Sun Yat-sen University, Chengdu Second People's Hospital and other tertiary hospitals to carry out multi-center and multi-directional clinical trials and research, so as to transform the safety and effectiveness of products into visual data and verification reports to escort the user experience.
Relying on the hard-core R&D strength and product innovation capabilities, AMIRO follows the path of "optoelectronic technology + precision medicine", continues the "instrument + ingredients" skin care paradigm created by the brand, and creates a number of medical technology skin care products such as Miguang Ultrasonic Egg, Miguang Collagen Cannon, Rainbow Light Mask, etc., and builds a scientific skin care system through the synergy of energy and ingredients to meet the diverse precise skin care needs of users and achieve 1+1>2 skin care effects.
For example, the recently launched blockbuster new product Miguang Ultrasound Egg, aiming at the problem of facial aging caused by the looseness, collapse and sagging of the fascia layer of the skin, for the first time, the cinema-level ultrasound technology is used domestically, and the new generation of concentrated ultrasound technology is created for the first time, so that the energy can penetrate deep into the fascia layer, and cooperates with Professor Song Weimin, a young medical aesthetic master in the middle of the face, to create a unique "eight-point lifting method" by medical research, combined with the functional partition mask specially developed based on the facial data of Chinese women, to accurately release energy, effectively tighten the skin tissue network, and effectively fight against "sagging and sagging" , allowing users to enjoy a cinema-level project experience at home, easily improve the jawline, and achieve a clear facial contour.
Miguang ultrasound egg is the epitome of AMIRO's deep integration of industry, academia, medical research and research to promote the implementation and transformation of innovative technologies. With keen user insight and solid product innovation, AMIRO has won the favor of many consumers and excellent market performance. During the 2023 "Double 11" promotion, sales on the Tmall platform exceeded 200 million in 143 minutes, exceeding the full period of last year's Double 11, and the Douyin platform exceeded 3 million in a single day, and the GMV of a single broadcast exceeded 100 million, and the global offline and special channel sales increased by 230% year-on-year.
In the fierce market competition, AMIRO was selected as one of the top 20 innovative brands in Forbes China, which is undoubtedly a full affirmation of its R&D strength, innovation ability and brand strength by the industry. In the future, AMIRO will continue to explore the innovative application of medical technology and optoelectronic technology, continue to explore the boundaries of science, enrich the product matrix, and provide users with more refined, diversified and personalized scientific and technological skin care solutions.