Stunned! Nezha Automobile is going to change its name? Netizens are hotly discussing the new name "Hezhong"? Which do you prefer?

Nezha CEO Daniel Zhang recently publicly responded to the question of whether the Nezha automobile brand has changed its name through a video, which has aroused widespread discussion and attention.

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Daniel Zhang first pointed out that the name of the Nezha brand itself has a distinct personality and characteristics, but the problem lies in the brand operation. He said frankly that changing the name is a major decision for a car company, involving brand registration, declaration, overseas market layout and the transition of new and old customers, which is a complex system engineering. Therefore, in order to consider the impact of the name change more comprehensively, Nezha Automobile decided to launch an online vote and listen to the opinions and suggestions of the majority of netizens.

Through online voting, Nezha Auto aims to understand the public's perception of the brand name change, so as to more accurately grasp the market demand and consumer psychology.

At the same time, changing the name is not an easy task for Nezha Automobile. In recent years, Nezha Automobile has encountered certain challenges in terms of sales and market performance.

In 2022, Nezha Automobile's sales exceeded 150,000 units, a year-on-year increase of 118%;

However, in 2023, sales will decline to 127,500 units, a year-on-year decrease of 16.17%;

In the first quarter of 2024, its sales volume will be 24,400 units, a year-on-year decrease of 6.87%. In this context, the brand name change is particularly important.

In The Paper's report, Daniel Zhang also stressed the importance of the name change research activity.

He said: Nezha Automobile will fully listen to everyone's opinions, combine market trends and consumer needs, and make more appropriate decisions, which further enhances the public's confidence and expectations for the name change of Nezha Automobile brand.

Regarding the name change, netizens have commented

The editor has something to say:

1. How much of an impact does a car brand name have on your car purchase decision?
2. What factors do you value more when choosing a new energy vehicle?
3. Can changing its name improve its competitiveness?
4. If Nezha Auto changes its name, will you change your opinion or purchase intention of the brand as a result?
5. Do you know or have you heard of the brand name "Hezhong", and what would you think if Nezha Auto changed to "Hezhong"?

What do you think? Welcome to leave a message in the comment area!