A few years ago, a clerk's remark that "cures all diseases" plunged Kexi'an, a well-known enterprise in the medical device industry, into the whirlpool of public opinion. The clerk reviewed it afterwards, and at that time, a customer asked us how many kinds of diseases can be cured by the treatment device? I listed a variety of diseases that can be used as an auxiliary treatment, and the so-called "curing all diseases" is a metaphor in colloquial language, but after thinking about it, it is really not rigorous.
An inappropriate remark
caused an uproar
Even after many years, many people still have the impression of exaggerating and advertising "curing all diseases" on Kexi'an, which shows the huge negative impact of this remark on Kexi'an, which has made Kexi'an, an integrity-based company, fall into a crisis of trust since then. At this time, public opinion was in an uproar, and consumers questioned the full range of products of Kexi'an potential thermotherapy instrument and even Kexi'an, and the brand image of Kexi'an suffered an unprecedented blow.
In order to rebuild the brand image and regain the trust and recognition of consumers, Kexi'an began a long and arduous effort. First of all, Kexi'an continues to increase investment in product research and development, continuously improve product quality and technical level, and enhance the positive reputation of products while proving the strength of the enterprise with practical actions. Secondly, Kexian has strengthened its internal management and regularly conducts strict training and education for store staff every year to avoid the recurrence of such incidents.
In particular, it is worth mentioning that in order to comprehensively upgrade the sales system and optimize the consumer experience, Kexian Group began to promote the comprehensive "transformation" of the Healthy Life Pavilion - the Kexian Healthy Life Pavilion has been fully transformed from a sales platform to an experience service, and has made every effort to create a platform for consumers to "experience first and then consume". At the same time, Kexi'an has successively launched basic principles such as "three standards", "three noes" and "three commitments" to standardize the sales behavior of store employees through specific codes of conduct. Taking the "three nos" principle as an example, "no experience, no sale, no effect, no sale, no family opposition, no sale", through the standardized implementation of the employee code of conduct, Kexi'an allows consumers to enjoy comfortable services in the healthy life hall, and can buy products that are truly suitable for themselves.
Leading the healthy development of the industry
Ke Xi'an still has a long way to go
This consumer-centric service concept has allowed Kexian to gradually regain the trust of consumers and win a lot of praise.
Today's Kexian Healthy Life Center, through years of hard work, has slowly torn off the label of "curing all diseases", and has also set an example for the healthy development of the entire industry. However, in the face of the chaotic medical device industry, there are still unscrupulous companies that do not hesitate to achieve the purpose of attracting customers and generating income through false propaganda and exaggerated efficacy, and there is still a long way to go if Xi'an wants to truly lead the healthy development of the entire medical device industry.
As a leading enterprise in the field of medical devices, Kexi'an has repeatedly stated in public that enterprises have the responsibility and obligation to play an exemplary role and promote the healthy development of the industry. The company will continue to contribute to the healthy development of the entire industry by strengthening employee self-discipline, promoting technological innovation, and improving product quality. At the same time, Kexi'an will also cooperate with the government and all sectors of society to strengthen the supervision and support of the medical device industry, so as to jointly create a transparent, healthy and benign market environment.
Over the years, Kexi'an has achieved remarkable results on the road to reshaping the brand image. Looking back on the past, Kexian has been ashamed for many years because of an inappropriate remark by the clerk, and looking forward to the future, Kexian will walk on the road of leading the healthy development of the medical device industry with a more determined pace. I believe that in the near future, Kexi'an will be able to win the trust and recognition of more consumers with its own strength and efforts, and contribute to the prosperity and development of the industry.