Liu Xiaoyu, reporter of Zigong Net, Huang Hong
On April 26, the reporter learned from the Ziliujing District Market Supervision Bureau that recently, the bureau has carried out intellectual property publicity week activities in multiple forms and channels around the theme of "intellectual property transformation and application to promote high-quality development", so as to promote the protection of intellectual property rights into the fast lane.
Set up a "vanguard team" to build an iron army for intellectual property protection
The Market Supervision Bureau of Ziliujing District has established the "Pioneer Team of Intellectual Property Rights Protection of Market Supervision in Ziliujing District", organized the pioneers to learn trademark law and typical cases of intellectual property rights on the platform of Zigong sub-station of intellectual property distance education, improved the quality of intellectual property business of the team members, and organized the pioneers to visit the businesses in the jurisdiction during the intellectual property publicity week, distributed publicity materials, popularized intellectual property knowledge, and did a good job in intellectual property policy publicity. Up to now, a total of more than 20 businesses have been visited and more than 50 copies of publicity have been distributed.
Build a "propaganda bridge" and create an atmosphere with diversified publicity
On April 25, the Ziliujing District Market Supervision Bureau, together with 7 departments including the District Public Security, the District Procuratorate, the District Court, and the District Copyright Office, carried out on-site publicity activities on the stage of Oriental Plaza, and publicized the relevant content of intellectual property rights by pulling banners, tree display boards, and distributing leaflets, and accepted on-site consultation from the masses to guide the masses to understand the knowledge of patents, trademarks, and copyrights. The event also attracted kindergarten children to watch and learn, creating a good social atmosphere of "intellectual property protection starts from the baby". It is reported that more than 500 copies of publicity materials were distributed during the event, and more than 60 consultations were received from the public.
Infuse the "theoretical fluid" and arm the mind with theoretical knowledge
Recently, the Market Supervision Bureau of Ziliujing District held a working meeting on the protection of the "toilet rabbit" trademark, which explained in detail the importance of trademarks, the manifestations of trademark infringement and how to prevent trademark infringement for the representative enterprises of "toilet rabbits", and encouraged enterprises to vigorously cultivate their own brands, give full play to the trademark brand effect, enhance the added value of products, and deepen the understanding of the relevant laws and regulations on trademark protection of the participating enterprises.
Build a "solid wall" and gather strength with real work
The Market Supervision Bureau of Ziliujing District went deep into 6 enterprises including Dongfang Boiler Co., Ltd. to investigate the intellectual property work, understand the experience accumulated and the difficulties encountered by the enterprises in the protection of intellectual property rights, and at the same time increase the publicity of intellectual property rights, help and guide enterprises to improve the intellectual property protection system, and improve the ability of enterprises to use intellectual property rights to innovate and participate in competition. At the same time, it also answered the questions of enterprises on patent transformation and application, intellectual property protection, risk early warning and investigation in the survey, and collected suggestions from enterprises in strengthening intellectual property protection.
In the next step, the Market Supervision Bureau of Ziliujing District will continue to do a good job in the normalized guidance, training, and assistance of intellectual property rights, increase the enforcement of intellectual property rights, "zero tolerance" for infringement, continue to help optimize the business environment, and promote the high-quality development of intellectual property protection in Ziliujing District.
Editor: Zhang Cuina
Editor: Wu Shanguan