On April 23, the signing ceremony of Geely Radar's overseas distributors was successfully held in Beijing. Mr. Ling Shiquan, CEO of Geely Radar, Mr. Wang Daxue, CFO, Ms. Gu Min, COO, and Mr. Xu Hua, CQO, attended the event. At the event, dealer representatives from more than a dozen countries around the world signed cooperation agreements, and Geely Radar's globalization strategy once again reached a new level.
Geely Radar's overseas partner signing ceremony
At the signing ceremony, Mr. Ling Shiquan, CEO of Geely Radar, said that Geely Holding Group is committed to becoming a globally competitive and influential smart e-mobility and energy service technology company, and Geely Radar is the latest achievement in this goal. Geely Holding Group adheres to the principle of being market-oriented and finding answers from users, and after several years of accumulation, it has made a forward-looking decision to establish the Geely Radar brand.
Ling Shiquan, CEO of Geely Radar, delivered a speech at the signing ceremony
It is worth mentioning that on the basis of maintaining the independence of Geely Radar's brand positioning, governance structure, and development strategy, Geely Holding Group has provided all-round support in technology research and development, intelligent manufacturing, quality management, channel services, supply chain collaboration, and talent training, continuously contributing to the high-quality development of Geely Radar, maximizing the scale effect, and creating a more diversified and higher-value travel experience for users.
"Electrified" has become a foregone conclusion for the development of global automobiles, and Geely Radar fills the gap in the industry
In the process of exploring the needs of global users, Geely Radar found that consumers' car scenarios are far richer than imagined, and the KPI of "electrified" is by no means limited to passenger cars, especially in today's new energy travel has become a common trend in the world.
Xu Hua, CQO of Geely Radar, had in-depth exchanges with representatives of overseas dealers
Geely Radar takes passenger as the core, anchors outdoor diversified life and economic scenarios, integrates the IoT functions of the new era, and starts from the underlying logic to create a new native pure electric platform - M.A.P Radar Hanhai Platform. The M.A.P Radar Hanhai Platform was born from the first radar outdoor ecological new energy architecture in China, benefited from the high-quality R&D resources of Geely Holding Group, took three years to build, and has been strengthened and verified by more than one million kilometers. The M.A.P Radar Hanhai platform integrates top-notch pickup truck technology with advanced new energy passenger vehicle technology to provide users with a new highland of value across the commercial and passenger fields.
The house is solid because of the beams, and the mountains are strong because of the ridges. Thanks to the powerful strength of the advanced M.A.P Radar Hanhai platform, Geely Radar's first star product, the Radar RD6, came into being. Different from traditional pickup trucks that can only pull goods or go off-road, the radar RD6 completely subverts the user's outdoor life experience through the application of IoT and intelligent technology while taking into account mechanical performance.
Representatives of overseas dealers experience the radar horizon intelligent cockpit
Radar Horizon has been praised by global dealers, and Geely Radar's overseas development has accelerated again
In 2023, Geely Radar will grow rapidly. In China, it has become a veritable sales champion of new energy pickup trucks, with a market share of more than 80%. At the same time, Geely Radar officially started its globalization journey in July last year. In just half a year, Geely Radar has expanded nearly 20 overseas markets, harvested more than 1,000 orders, and won the love of local users in Latin America, the Middle East, and Southeast Asia.
After the signing ceremony, representatives of overseas dealers were invited to attend the launch conference of Geely Radar's new four-wheel drive product, Radar Horizon. After experiencing the super performance and strong adaptability of the radar horizon on the spot, the representatives of dealers from all over the world expressed their recognition and were confident in its future sales prospects in overseas markets.
Overseas dealer representatives experience and photograph the radar horizon
In the future, Geely Radar will have more products for overseas, including new energy products in various power forms and sizes to better meet the needs of different users around the world. In addition, Geely Radar will work with local dealers and automobile groups to rapidly expand its brand image and market in the local area, and with the acceleration of internationalization, Geely Radar will continue to expand its lineup of new energy products exported overseas in the future, providing overseas users with highly reliable and low-cost application services in the fields of intelligent networking and lane-level precise positioning.
At the same time, Geely Radar will also establish a complete service system and new energy supporting measures overseas to fully meet the needs of users in different countries and regions, form a complete new energy pickup ecology, bring the same convenience to local users as in China, and enjoy the higher travel experience brought by new energy pickup trucks unimpeded.
With the comprehensive construction of new energy ecology and more advanced product features, it is believed that after the launch of the Radar Horizon and its overseas launch, it will greatly help Geely Radar to open up the global market, and together with overseas dealers, take advantage of the development of China's automobiles to lead China's new energy pickup trucks to a higher stage.