What is it like to travel with your friends to the 1930s, walk into the beautiful mansion of Anren Ancient Town, restore the love, hate, sorrow and joy of that era, and feel the immersive dramatic life? In June, the first immersive drama game in China, "Impression of Anren Paradise Today", was about to open, adding a fresh trick to past tourists.
From traditional board games to "werewolf kills", from escape rooms to scripted experiences, young people have always had great enthusiasm and curiosity about mystery puzzle games. However, the IP immersive drama game "Anren Happy Impression Today" is not just a high-end atmospheric script killing, it originated from the large-scale immersive drama that won the 2019 China Cultural Tourism Industry "Golden Peak Award" Best Cultural Tourism Fusion Night Tour Creativity Award, the 2019 Fenghuo Cultural and Creative Conference Award • Annual Cultural Tourism Project, the 2019 Fourth China New Entertainment and New Consumption Annual Summit 2019 Innovative Product Award, etc., which settled in Anren Ancient Town in 2018 . And rely on the original IP script and the mansion real-life performance scene upgraded into an immersive drama game.
"Anren Today" IP derivative
Create a new consumption scenario
"Anren Today" is a major IP created by ANREN OCT for Anren Ancient Town, and it is also the practical practice of OCT Group's new strategy of "culture + tourism + urbanization", which builds a unique new cultural space that integrates high-grade art aesthetics, good artistic atmosphere and comfortable leisure and entertainment for people, creates a new model of tourism and performing arts, and shows the exploration and practice of entertainment in new scenes. Anren Humanistic New Consumption Integration Scene, with the four major mansions in Anren Ancient Town as the carrier through technology, art and close-up drama to create an immersive performance experience, breaking the traditional performance mode, realizing the form of allowing tourists to walk while watching, presenting the real and rich secular sound and glittering humanistic temperament of the "Southwest Bund".
The IP immersive drama game "Anren Happy Impressions Today" is a new derivative of "Anren Today", relying on the background of Anren Film and Television Drama, based on the dynamic museum scene of the residence life, with close-up drama and exploration manual as the index, to create a real-life drama game integrating theater culture, knowledge and story. Based on the 12,000 square meters of beautiful ancient buildings of the Republic of China, Anren combines a number of small and micro museums inside the mansion, and integrates theater performances, role playing, reasoning interaction, and organ props into one, to build a new experience from day to night, from drama to game, from experience to consumption.
In 2018, the Chengdu Municipal Party Committee and the Chengdu Municipal Government issued an important document entitled "Chengdu City To Create a New Scene of Community Commercial Consumption and Build a Community Quality Life Service Circle Work Plan (2018-2022)". Establish the development goals of Chengdu's living service industry, clarify the 6 new types of development led by the living service industry and 9 major areas of quality improvement development, so as to better lead high-end consumption and green consumption. As an experience service in 6 new formats and tourism and leisure services in 9 major services, Anren Ancient Town's "Impression of Anren Paradise Today" IP immersive drama game will gradually optimize the functional layout, build a high-quality scene experience space, consolidate the service foundation, and strengthen safeguard measures. The IP immersive drama game "Anren Happy Impression Today" will continue to stimulate the vitality of the industry, form a new Anren cultural experience platform, and continue to strive to create a "new scene, new consumption and new space".
"Promoting Travel with Culture, Promoting Culture with Travel" for two days and one night
Full coverage of the day and night drama experience
Create new scenes, new consumption and new spaces
Starting with an invitation, professional staff members will select the online identity with the player in advance. When the player checks in to the Anren Mansion Hotel with an invitation, he is already in the play, and a big drama begins to be staged. The player enters the game scene, namely the Anren Old Mansion, and after confirming the identity under the leadership of the NPC, the professional makeup staff will change the player's clothes. A mansion that has truly experienced history, coupled with first-class NPCs, meticulous plots, highly interactive gameplay, interweaving of main and side plots, free and open endings, and various exquisite scene construction and layout, allows players to truly "enter the play" from the inside out, which is the real sense of "immersion". A secret door, a fight, a quarrel, a song, a performance... Each player is in it, identifying their environment through their own identity and secret letters, looking for their own groups, and digging through the fog layer by layer to find answers to their questions and expose one scam after another. In addition to revealing the secret, the player also has multiple tasks in the body, and every move will affect the entire plot and even dominate the direction of the plot, changing the end of the story. The arrangement of two days and one night, the entire plot will be fully presented, echoing the real time, and strengthening the sense of substitution.
The IP immersive drama game "Anren Today Impressions" is inseparable from the game's blueprint, "Anren Today". During the game, players will travel to the "Anren Today" performance site under the guidance of NPC, and after watching the entire performance with questions and confusion, players will suddenly be cheerful, which is the finishing touch of the entire plot, after the performance, the whole game enters the climax. The "Impression of Anren Paradise" IP immersive drama game also innovates to add a multi-line plot at night, breaking the tedious experience, and players will discover more secrets of the mansion in the quiet of the night.
The IP immersive drama game "Anren Happy Impression Today" is another upgrade of the mansion interpretation complex, the mansion is no longer just a theatrical scene at night, and the mansion during the day has also become a delicate interactive experience space, achieving full coverage of the "white plus black" day and night drama experience. Using persistent content output to guide consumption, creating community symbiosis and lifestyle supply, and content-driven traffic monetization are the operation methods of the IP immersive drama game of "Anren Happy World Impression Today".
Three features of new scene entertainment include "amphibians", "two-line scene", and "folding business". The new youth have their own characteristics, strong spending power, spend a generation or even several generations of money, born to live in the network world, is the "amphibian" of the Internet and real life, although very proud, but can contribute all the strength to the things they like. They live in the "online and offline" dual-line scenario. Their offline punch card is to achieve online social networking. The "Anren Happy Impressions Today" IP immersive drama game is a new generation of entertainment scenes for "amphibians". Constructed under the thinking of "two-line scene", this kind of scene that "connects" and "authenticates" reality and virtual identity, the collection of offline business, the link of online value, and the multi-dimensional folding of commercial space constitute a new business scene with high performance.
Creative innovation
The end of the story is up to you
Unlike traditional screenwriting, the IP immersive drama game "Impression of Anren Happy Environment Today" puts the story more on the interpreters. In addition to the storytelling, the script creation adds more playable and fun games, perfectly combines theatrical games with historical culture, and derives new products of youth entertainment. This is not only a new challenge in story creation, but also a test of the professionalism of the interpreters.
The game writes the story into the mansion of the 30s of the last century, restores the joys and sorrows of that era in the real space, and stages the most realistic storyline. From the moment the participant steps into the world of Paradise, every cell in the body will be activated and immersed in it. In the game, players will be divided into different organizations, with obvious dark lines intertwined, after a battle in the mansion. The actors lay the groundwork for the plot, the players participate in it, and do not forget to complete their own tasks. Players explore more space through interaction with the actors during the game, and they can also unlock exquisite mechanism props to restore the truth of the matter step by step. This drama game has created a real-life drama game that integrates history, culture, knowledge and story, and is also the first in the country.