Travel with your friends to the 1930s, walk into the beautiful mansion of Anren Ancient Town, restore the love, hate, sorrow and joy of that era, and feel the immersive drama life, what is it like? The first immersive drama game in China, "Anren Happy Impression Today", has been opened, adding a fresh trick for tourists.
From traditional board games to "werewolf kills", from escape rooms to scripted experiences, young people have always had great enthusiasm and curiosity about mystery puzzle games. However, the IP immersive drama game "Anren Happy Impression Today" is not only a high-end atmospheric drama game, it originated from the large-scale immersive drama that won the 2019 China Cultural Tourism Industry "Golden Peak Award" Best Cultural Tourism Fusion Night Tour Creativity Award, the 2019 Fenghuo Cultural and Creative Conference Award • Annual Cultural Tourism Project, the 2019 Fourth China New Entertainment and New Consumption Annual Summit 2019 Annual Innovative Product Award, etc., and settled in Anren Ancient Town in 2018 - "Anren Today", which settled in Anren Ancient Town in 2018. And rely on the original IP script and the mansion real-life performance scene upgraded into an immersive drama game.
"Anren Today" IP derivative to create a new consumption scene
"Anren Today" is a major IP created by ANREN OCT for Anren Ancient Town, and it is also the practical practice of OCT Group's new strategy of "culture + tourism + urbanization", which builds a unique new cultural space that integrates high-grade art aesthetics, good artistic atmosphere and comfortable leisure and entertainment for people, creates a new model of tourism and performing arts, and shows the exploration and practice of entertainment in new scenes.
The IP immersive drama game "Anren Happy Impressions Today" is a new derivative of "Anren Today", relying on the background of Anren Film and Television Drama, based on the dynamic museum scene of the residence life, with close-up drama and exploration manual as the index, to create a real-life drama game integrating theater culture, knowledge and story. Based on the 12,000 square meters of beautiful ancient buildings of the Republic of China, Anren combines a number of small and micro museums inside the mansion, and integrates theater performances, role playing, reasoning interaction, and organ props into one, to build a new experience from day to night, from drama to game, from experience to consumption.
In 2018, the important document "Chengdu City To Create a New Scene of Community Commercial Consumption and Build a Community Quality Life Service Circle Work Plan (2018-2022)" established the development goals of Chengdu's living service industry, clarifying the 6 new types of life service industry leading the development and 9 major areas of quality development to better lead high-end consumption and green consumption. As an experience service in 6 new formats and tourism and leisure services in 9 major services, Anren Ancient Town's "Impression of Anren Paradise Today" IP immersive drama game will gradually optimize the functional layout, build a high-quality scene experience space, consolidate the service foundation, and strengthen safeguard measures. The IP immersive drama game "Anren Happy Impression Today" will continue to stimulate the vitality of the industry, form a new Anren cultural experience platform, and continue to strive to create a "new scene, new consumption and new space".
"Promoting Tourism with Culture, Celebrating Literature with Travel" Two Days and One Night Full Coverage of Day and Night Drama Experience Create new scenes and new consumption new spaces
Starting with an invitation, professional staff members will select the online identity with the player in advance. When the player checks in to the Anren Mansion Hotel with an invitation, he is already in the play, and a big drama begins to be staged. The player enters the game scene, namely the Anren Old Mansion, and after confirming the identity under the leadership of the NPC, the professional makeup staff will change the player's clothes.
A mansion that has truly experienced history, coupled with first-class NPCs, meticulous plots, highly interactive gameplay, interweaving of main and branch plots, free and open endings, various exquisite scene construction and layout, two days and one night arrangement, the entire plot will be fully presented, echoing with the real time, and strengthening the sense of substitution. The player truly "enters the play" from the inside out, which is the real sense of "immersion".
The IP immersive drama game "Anren Today Impressions" is inseparable from the game's blueprint, "Anren Today". During the game, players will travel to the "Anren Today" performance site under the guidance of NPC, and after watching the entire performance with questions and confusion, players will suddenly be cheerful, which is the finishing touch of the entire plot, after the performance, the whole game enters the climax. The "Impression of Anren Paradise" IP immersive drama game also innovates to add a multi-line plot at night, breaking the tedious experience, and players will discover more secrets of the mansion in the quiet of the night.
The IP immersive drama game "Anren Happy Impression Today" is another upgrade of the mansion interpretation complex, the mansion is no longer just a theatrical scene at night, and the mansion during the day has also become a delicate interactive experience space, achieving full coverage of the "white plus black" day and night drama experience. Using persistent content output to guide consumption, creating community symbiosis and lifestyle supply, and content-driven traffic monetization are the operation methods of the IP immersive drama game of "Anren Happy World Impression Today".
Creative Innovation The ending of the story is up to you
Unlike traditional screenwriting, the IP immersive drama game "Impression of Anren Happy World Today" puts the story more on the interpreters. In addition to the storytelling, the script adds more playability and fun to the creation, perfectly combines theatrical games with history and culture, and derives a new product of youth entertainment. This is not only a new challenge in story creation, but also a test of the professionalism of the interpreters.
The game writes the story into the mansion of the 30s of the last century, restores the joys and sorrows of that era in the real space, and stages a real storyline. From the moment the participant steps into the world of Paradise, every cell in the body will be activated and immersed in it. In the game, players will be divided into different organizations, with light lines and dark lines intertwined, and a contest in the mansion. The actors lay the groundwork for the plot, the players participate in it, and do not forget to complete their own tasks. Players explore more space through interaction with the actors during the game, and they can also unlock exquisite mechanism props to restore the truth of the matter step by step. This drama game has created a real-life drama game that integrates history, culture, knowledge and stories, and is also a leading move in the country. Text/Wang Dahua
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