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From the Field to the Clouds: The Fragrance of Books in China's Countryside

author:Xinhua News Agency, Sannong

Hefei, April 22 (Xinhua) -- From the field to the clouds: China's countryside is filled with the "scent of books"

Xinhua News Agency reporters Ma Xinran, Jia Xiquan, Zhou Wenqi

Villager Zhang Chunxia's goats were sick and found a cure in the library, which was full of agricultural science books; some primary and middle school students learned to recite here, and even won a full house in the "Village Evening" performances; and training activities such as calligraphy practice and singing and dancing teaching enriched the cultural life of the villagers......

The library of the compound of the village committee of Gaomiaotun Village, Dayushu Town, Yanqing District, Beijing, is less than 100 square meters. In the view of Shu Zhongqin, the supervisor of the activity room, this place can "shape a good rural and family style" and is "the second classroom for cultivating children".

The countryside filled with the smell of books can always constitute a pastoral picture of goodness and inspirational poetry.

From the Field to the Clouds: The Fragrance of Books in China's Countryside

"In the past, if you wanted to read a book, you had to drive 20 minutes to the district library, but people generally didn't like to go there. More than 10 years ago, a library was built in the village, and I posted my mobile phone number at the door, so that the villagers could come at any time, warm in winter and cool in summer, reading books and drinking tea. Shu Zhongqin said that with the accumulation of villagers' reading time, the idea of "living most of your life without knowing a few big characters" has quietly changed.

Promoting rural reading is an indispensable part of China's rural revitalization, and it is also an important part of the national strategy of national reading.

From the Field to the Clouds: The Fragrance of Books in China's Countryside

In the past decade, various parts of China have formulated local laws and regulations on national reading, and rural reading has enjoyed more and more benefits in terms of financial investment, facility layout, and activity arrangement. At present, about 600,000 "rural bookstores" have been built across the country, and more than 1.3 billion books have been distributed.

"At present, the cultural needs of the broad masses of peasants have changed from basic learning to read and write and learn knowledge to the pursuit of broadening horizons and enriching spirits. Wang Xiaoyan, associate professor of the Department of Chinese at the College of Arts and Sciences of Beijing Normal University, said that there is still a large gap between urban and rural areas in terms of the number of books read per capita, reading time, book purchase funds, and the convenience of book purchase.

In the eyes of Wu Juan, a teacher at the Central Primary School in Dingqiao Town, Chizhou City, Anhui Province, "From the perspective of hardware construction, great progress has been made in rural reading work. Our school has a reading corner in every class, and the library has 12,444 books with an e-borrowing mode. But as far as 'software' is concerned, there is still a lot of room for improvement."

From the Field to the Clouds: The Fragrance of Books in China's Countryside

The "software" that Wu Juan refers to mainly refers to the "happy reading" atmosphere. "After years of home visits, it has been found that most parents find it difficult to accompany students to read, and students have a single category of extracurricular reading items, and the school will distribute free social science books to students from time to time for 'balanced nutrition' and let children feel the joy of reading. ”

How to cultivate good reading habits through the incentive mechanism, Wang Ziru, principal of Jitan Central School in Shitai County, Chizhou City, also has a set of "tricks".

"When I came to this strange country, the first thing I saw was a silver coin......" In the less than one-minute video, third-grade student Shen Jiahui is reading a text aloud, with a world map more than 1 meter long in the background.

This kind of check-in video of students holding books and reading is "not turned over" in the WeChat parent group of more than 100 people established by Wang Ziru, "the school fully communicates with parents, and strives to let every student have an exclusive reading space with a map at home, and 'open a wide angle to see the world every day' is what rural students need most."

Wang Ziru said that this year, the school proposed to parents to "establish a family reading corner, away from electronic products", and launched the "21-day reading check-in initiative" activity this month, "We will also guide parents to use holidays to visit bookstores or buy good books online with their children, and guide children to read according to the plan, classify and place."

Cultivating and reading heirlooms is one of the important values of traditional Chinese culture. Nowadays, the promotion of reading and the fragrance of books in the countryside are not only looking forward to the flow of books and the opening of the book house, but also to promote the quality and upgrading of rural life and weave beauty and happiness in the mountains, rivers and fields.

Wang Xinhua, a 53-year-old resident of Tangjiahui Town, Jinzhai County, Lu'an City, Anhui Province, has had a side job in the past two years - bringing goods to his bacon factory through live webcasting, and his annual turnover has risen to nearly 6 million yuan.

"Many people think that the threshold for live streaming is low, but it is not easy to be professional, and I took dozens of classes to get started. Wang Xinhua said that many of the live broadcast terms, filming techniques, and editing methods were obtained by studying the training manuals distributed in the town. Three years ago, Wang Xinhua also participated in a special training course, and now he has become an e-commerce person with more than 100,000 fans.

"Practical reference books and short video tutorials have really changed the lives of a group of villagers. Ye Tian, Secretary of the Party Committee of Tangjiahui Town, told reporters that since 2017, the town has carried out e-commerce popularization training village by village, and more than 1,200 villagers have participated in the course, and the annual online sales have remained above 50 million yuan for many years.

At present, the increasingly perfect rural network infrastructure and relatively low network tariffs have made "cloud services" such as digital reading platforms and smart bookstores one of the important ways to read in rural areas.

"This is the library's official account" and "Register an account to read for free"...... In the office of the village committee of Southeast Village, Yangtian Town, Qingyang County, Chizhou City, more than 10 recommended books and corresponding QR codes are printed on the "Reading Classics with Books" roll-up banner placed next to the bookshelf, and you can read the full text by scanning it.

"Compared with paper books, e-reading has a higher reach and acceptance rate for villagers, and many villagers will scan the code to see it while waiting for errands. Wang Kaiqiang, secretary of the village's village committee, said, "We also plan to introduce reading promoters and set up poetry recitation programs in the 'village evening', so that the fragrance of books will continue to linger in this land." ”

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