On Monday morning, there was a lot of exciting information, and all the official drops of Li Auto except for the new model L6.
The price adjustment is large.
1. Ideal L7
- The original price is 319,800-379,800 yuan
- The current price is 301,800-359,800 yuan
The starting price will be lowered by 18,000 yuan, and the flagship version will be reduced by 20,000 yuan.
2. Ideal L8
- The original price is 339,800-399,800 yuan
- The current price is 321,800-379,800 yuan
The starting price was also reduced by 18,000 yuan, and the flagship version was reduced by 20,000 yuan.
3. Ideal L9
- The original price is 429,800-459,800 yuan
- The current price is 409,800-439,800 yuan
The reduction range is 20,000 yuan.
4. Ideal MEGA
- The original price is 559,800 yuan
- The current price is 529,800 yuan
The price was reduced by CNY 30,000.
This is the most comprehensive price adjustment plan of the ideal car, the purpose of reducing the price is naturally to improve the competitiveness of the product, and the price adjustment is a certain foreshadowing, because the price of the ideal L6 is set at 249,800-279,800 yuan, the price difference between L7 and L6 should not be too large, otherwise the gap in the middle will leave opportunities for competing products. Therefore, since the pricing of the ideal L6, the price reduction of the SUV models of the L series is nothing more than a matter of time.
The ideal L series SUVs are all plug-in extended-range hybrid vehicles, all of which use 1.5T in-line four-cylinder range extenders, with front and rear dual-motor four-wheel drive platforms;
But it is precisely because the sales of Li Auto are too high, and the pressure on competing products will inevitably be great.
Among them, the most likely to pose a threat to the ideal L series is the Wenjie car, due to the recent Wenjie M7 sales continue to decline, Wenjie M7 took the lead in opening the entry-level limited-time offer, and the ideal L6 listing will bring huge pressure to the Wenjie M7, after all, the price of its four-wheel drive version only overlaps the rear-wheel drive version of the Wenjie M7, so it is not ruled out that the Wenjie M7 will have further price reduction operations. So instead of waiting for competitors to make the first move and be in a passive situation, it is better to take the initiative first, and this time the ideal car can be regarded as learning the previous lesson, and the price adjustment plan was launched in a timely manner.
The price reduction of the Ideal MEGA was unexpected, as the car delivered a good performance.
In the 500,000-level high-end commercial vehicle market, MEGA's sales exceed that of ZEEKR 009, Mercedes-Benz V-class and a series of imported cars, and there is no reason to reduce prices at this time; There are two cars worth paying attention to in the new plug-in hybrid MPV that will be launched in the near future, one is Hongqi HQ9, and the other is Buick GL8.
Once these two cars are launched, there should be new developments in cars such as Denza D9, WEY Gaoshan, VOYAH Dreamer, and Xpeng X9, and it is also necessary for MEGA to lay out in advance.
Finally, it should be noted that the price reduction is a "backstab" for the old car owners, and the Li Auto approach is more appropriate, and it prepares the so-called "cash feedback" for the old car owners; to put it bluntly, it is the difference subsidy for the old car owners, and the use of cash subsidies is the most direct and effective.
Li Auto has already made a move, and the next stage just needs to wait and see who takes the move first.
Tianhe Auto editor, welcome to retweet the comments