"What do you have for us, can you put it forward" "You responded to the feedback from customers last month, you were very responsive...... The spring rain continues, and the Hangzhou Future Science and Technology City is full of green grass and colorful flowers. With the help of spring, the staff of the Yuhang District Market Supervision Bureau came to the Future Science and Technology City to visit the platform enterprises, and in the laughter and joy, they brought the services to the enterprises silently, and continued to write a new chapter in the multi-department coordination and urban linkage of the platform economy special service action organized by the Hangzhou Municipal Market Supervision Bureau in 2023.
The Future Science and Technology City is a center for gathering global innovative talents in Zhejiang, and it is also a typical place for Yuhang's "tropical rainforest" innovation and entrepreneurship ecology. The sunshine and rain here nourish a number of high-quality platform enterprises to thrive, and it is also the focus of the Yuhang District Market Supervision Bureau's two-pronged service and supervision to help the high-quality development of the platform economy.
Supervision is for the sake of health and standardization, and service promotes greater development. In the past two years, in accordance with the requirements of the provincial platform economy high-quality development conference, Hangzhou has continuously introduced new policies to support the development of the platform economy, and promoted the deployment of major reforms for the high-quality development of the platform economy.
As a place of concentration and demonstration of the platform economy, Yuhang District fully supports platform economy enterprises to become leaders in innovation and development by cultivating high-quality teams, coordinating value-added large platforms, and building small incisions and large services, and accelerates the creation of a "Yuhang model" for modern governance and services of the platform economy.
In 2023, the added value of Yuhang's digital economy industry with the platform economy as the core will be nearly 200 billion yuan, an increase of 11.9%, accounting for 68.1% of Yuhang's GDP.
Systematically build a cultivation system
Build a high-quality team
In the past few years, with the further application of big data, cloud computing, and AI technologies, the massive leap of retail and consumption platforms has led to a new stage of development of quality improvement and upgrading. On the one hand, after the standardized development of the platform economy, the requirements for technology research and development are more refined; on the other hand, the application of algorithm technology continues to promote the improvement of efficiency and promote the platform economy to penetrate into the lives of the masses more accurately, which also promotes the high-quality development of the platform economy not only needs the introduction and cultivation of high-end talents, but also relies on the majority of platform workers to improve their literacy, break through the professional "ceiling", and promote the platform economy to achieve a leap in energy level with a thriving overall appearance.
(Yuhang District Market Supervision Bureau to carry out compliance guidance for live-streaming enterprises)
"Tens of millions of merchants active on major platforms, online anchors who keep up with fashion trends, and takeaway riders who struggle to walk through the streets and alleys of the city can be said to be the 'smallest cell unit' of the prosperous ecology of the platform economy. The person in charge of the Internet Supervision Branch of the Yuhang District Market Supervision Bureau said.
The government set up the stage, the enterprise sang, and Yu Hang spared no effort in systematically building a high-quality platform economy workforce. In terms of cultivating the team of online store owners, the Yuhang District Market Supervision Bureau cooperated with Taotian Group to jointly play the role of Taobao Merchant Training Center, cultivate and improve the operation and compliance capabilities of e-commerce talents, provide one-stop and all-round education and training services for e-commerce practitioners, and build a team of online store owners who abide by rules, stress credibility and have skills.
With the increasing popularity of live broadcast e-commerce, online anchors have also become the vanguard of the development of the platform economy. In order to help businesses connect to the Internet, the Yuhang District Market Supervision Bureau has built a gradient cultivation system integrating value shaping, knowledge impartation, and ability training, and will build more than 10 "network anchor" training bases to build a network anchor team with online reputation and hard skills.
In the past two years, food delivery riders have gradually become a new force in the development of the platform economy, and have also become a hot topic of social concern, and the quality of the rider team is directly related to the happiness and experience of people in pursuit of a better life. Under the unified command of the Provincial Market Supervision Bureau, Yuhang District will actively build a "Rider Academy", carry out rider training for more than 2,000 people, and build a team of capable, responsible and recognized delivery riders.
In the next step, Yuhang will also actively explore supporting policies for platform workers, include relevant special talents of platform enterprises in the classification and identification catalogue of district-level high-level talents, and carry out the identification and exploration of talents such as e-commerce divisions, live broadcast salesmen, and logistics service engineers.
(Yuhang District Market Supervision Bureau carried out training on the improvement of the literacy of employees of platform enterprises)
(Yuhang District Market Supervision Bureau's "Online Shopping Dispute Resolution" was selected as the third batch of "Best Practice Cases" for the optimization and improvement of the province's business environment in 2023)
Co-build the platform resource "circle of friends"
Co-ordinate the value-added platform
"This is the location of Taotian Group, which is blessed with unique network management resources, and has the agglomeration of Douyin, Kuaishou and Yuanwang, and has outstanding technical advantages on the platform, which is very suitable for the cultivation and development of the platform. The person in charge of Zhuopai Information Technology Co., Ltd., who has never left Yuhang since the beginning of the business, said that Yuhang has a deep foundation and natural advantages for the development of the platform economy. At present, Yuhang platform has a variety of business types, including 41 online sales, 24 life services, 13 social entertainment, 7 computing applications, 6 industrial Internet, and 2 financial services, covering many fields. The perfect industrial chain and industrial ecology have accumulated huge potential for platform enterprises to empower regional development, and Yuhang District is comprehensively coordinating resources and forces to jointly build a "circle of friends" of the platform economy to help the platform ecology play a greater role in aggregation.
Yuhang firmly grasps the value orientation of "openness, empowerment, and integrated development", relies on the resources of professional think tanks, builds a high-quality development service system for the platform economy, establishes a platform economy enterprise development alliance, and promotes the integration of the platform economy with the scientific and technological innovation system, the modern industrial system, and the government governance system, and currently has 38 enterprises in the association, builds an industrial ecosystem, establishes a "chain" cultivation system, a production and marketing docking system, and a "digital consumption" alliance, promotes regional development with the platform effect, and drives local characteristic industries to increase income and common prosperity. For example, Jiande strawberries have been transported in short and fresh through Hema Fresh, and the sales scope has been expanded to cities in the Yangtze River Delta, with the amount of pickings that can be picked in a single day increased to 1,000 catties, and the yield per mu has increased by nearly 10,000 yuan.
Optimize the business environment systematically
Build a small incision for a big service
The platform economy has natural advantages in information and data, scale and scope, which can increase the breadth and depth of the market, promote the circulation and consumption of goods, and reduce transaction costs. However, there are many economic formats and many operators on the platform, and the compliance issues that arise are fragmented, resulting in greater pressure to resolve transaction disputes.
"I'm in charge of sunshine and rain, and you're in charge of thriving. "Through full-chain supervision, all-round mediation, inclusive and prudent law enforcement, the Yuhang District Market Supervision Bureau has built a full range of services with small incisions to guide the standardized and healthy development of platform enterprises.
In terms of full-chain supervision, we will deepen the pre-warning mechanism, use digital platforms to build an intelligent risk discovery mechanism, and guide platform practitioners to "resolve conflicts before they occur", and organize platform economic specialists to carry out point-to-point in-depth guidance to improve the compliance awareness and ability of online store owners and online anchors.
In terms of all-round mediation, the Network Supervision Branch of the Yuhang District Market Supervision Bureau has set up a mediation team that integrates administrative mediation, people's mediation, platform mediation and other forces, and has improved the team's mediation ability and level through all-round and three-dimensional training.
In terms of inclusiveness and prudence, the Yuhang District Market Supervision Bureau has issued a fault-tolerant exemption list in light of the actual situation. In response to 38 types of business entities' minor online violations and business violations, the implementation of "exemption from punishment for the first violation" and "exemption from punishment for minor violations", relying on the digital platform of "Internet law enforcement and case handling", to achieve integrated online handling of illegal clues from case filing, investigation to punishment and payment, and use administrative guidance, industry conventions, public commitments, interviews and warnings and other methods to carry out soft supervision, and carefully care for the "fresh and soft" new business forms and models of the platform economy.
In terms of solving cross-regional governance problems, the "Red Shield Cloud Bridge" function has been innovated to realize the electronic investigation of online illegal acts, illegal clues and case transfer, and cross-regional collaborative supervision "does not need to run once", and the time limit for cross-regional cooperation has been shortened from one month to one day.
In the first quarter of 2024, Yuhang District will accept more than 20 million online consumer complaints and reports, accounting for more than 1/3 of the province's total, and the mediation satisfaction rate of ordinary consumers will reach more than 95%. "Online shopping dispute resolution" was selected as the third batch of "best practice cases" for the optimization and improvement of the province's business environment in 2023, and the work of "promoting the innovation and development of the platform economy at the forefront" was included in the provincial landing template of the "32 Detailed Rules for the Implementation of the Private Economy in Zhejiang Province".
(Yuhang District Market Supervision Bureau helps enterprises to access the Internet)
(Photo provided by Yuhang District Market Supervision Bureau)
Source: Zhejiang Daily (Hu Junxiang, Wang Zhenyu)