Recently, the results of the German Red Dot Design Award were announced, and Senge Whale Washing Xiaozao won the 2024 Red Dot Product Design Award in one fell swoop with its ultimate product power, interpreting China's quality power to the world.
Senge integrated stove and its products have won many awards, which has further consolidated the "memory nail" of its "champion quality" in the hearts of the industry and users.
01 The world-class champion award is +1 again, showing the industry's leading attitude
As one of the top awards in global industrial design, the Red Dot Design Award has attracted much attention for its strict selection requirements and forward-looking design concepts, and is known as the "Oscar of International Industrial Design", which is a barometer of future design direction and trends.
Winning this award means that the appearance and texture of the award-winning works have been recognized by the most authoritative "quality assurance".
Since its launch, Senge Whale Washing Small Stove Z60 has created a new era of integrated stove 4.0 intelligent washing with breakthrough intelligent innovation and unique design. It is equipped with the industry's exclusive automatic washing technology for the inner liner of the steam oven, which is the world's first and world-leading, demonstrating the champion strength of Senge.
As an all-round champion product, Whale Wash Small Stove Z60 pays attention to the cultivation of "internal strength" at the same time, and the appearance is not lagging behind. It perfectly integrates modern technology and fashion elements, with simple and atmospheric shape, with "Olympic gold", fashionable white, high-grade gray, classic black multi-color design, in line with modern home aesthetics, to meet the user's more choices.
Whale Wash Xiaozao Z60 is not only the word-of-mouth king in the hearts of users, but also won many industry and media honors such as "2024 AWE Aplan Product Innovation Award", "2023 Technology Leading Award", "Integrated Kitchen Appliance Innovation Design Award", etc., and won exclusive CCTV reports, becoming an industry benchmark.
This time, it once again stood out in the world-class competition, and won the "2024 Red Dot Product Design Award" on the same stage with well-known brands such as Geely and Xiaopeng, which is not only a praise, but also a quality recognition of its continuous pursuit of innovation and excellence.
02 "Champion" is engraved in every link to help the kitchen quality life
From the enthusiastic feedback of the market to repeated awards, Senge has taken excellent products such as Whale Wash Xiaozao Z60 all the way, set up several monuments, reviewed its footprints, and can't help but think, why is it always Senge that stands out?
The main answer is the strength of its products. Like the spokesperson Zhang Yufei's unremitting pursuit of the goal of the champion, behind the champion is the hard-working spirit of not being afraid of hardships and tenacious struggle, and the transcendent spirit of perseverance and never giving up, which is exactly the same as the "Chinese spirit and champion quality" adhered to by the Senge brand. In the product positioning and development, Senge always takes user needs as the center, and adheres to the champion's attitude of strict polishing and excellence, and strives for perfection in the pursuit of quality. This is the fundamental reason why Senge stands out.
In 2024AWE, it attracted the attention of the central media for the first time, which is enough to prove that the influence of Senge's "champion brand" is increasing day by day. In response to the user's headache of steam oven cleaning, CCTV emphasized the initiative and practicability of the whale washing small stove Z60 in an interview with Senge, "One key to start rapid cleaning, with the blessing of 'steam oven liner automatic washing technology', the entire liner can be automatically cleaned as new." This industry-first technology also has national invention patents. ”
Looking back on the birth of the whale washing small stove Z60, behind it is nearly 6,000 experimental tests in 3 years, tackling more than 80 technical problems, and condensing all the way to fruition, and the integrated stove industry ushered in a new era of 4.0 washing, steaming and baking.
In addition to the products, Senge also has the authoritative endorsement of the industry, which further strengthens its brand power.
The "2024 White Paper on the Development Trend of Intelligent Washing and Steaming Integrated Cooker Industry" jointly released by Senge and AVC, a big data research platform for China's home appliance industry, was released, starting from the development of the industry and changes in demand, it is pointed out that the intelligent washing integrated stove is expected to become a new breakthrough point in the development of the industry, which greatly enhances consumers' trust in the brand, and proves Senge's forward-looking, leadership and innovation in the development process of the integrated cooker industry.
One step out of the differentiated growth path faster than peers, one step ahead of the industry to glimpse the direction of benign change, Senge has won authoritative endorsement with its far-sighted vision, and it is natural to stand out.
In addition, in terms of brand actions, Senge has always maintained high quality and consistency, and has created "circle-breaking" marketing several times, highlighting the "champion concept" and continuously improving the brand value.
In 2023, Senge will be recognized by the Training Bureau of the General Administration of Sports of the People's Republic of China and become the "National Team Athlete Preparation Guarantee Product of the Sports and Training Bureau", and then signed Xu Xin, Luo Xuejuan, and Sun Yiwen as the spokespersons of Senge's brand image, realizing a wave of sports marketing out of the circle, so that the sportsmanship and brand concept have resonated at the same frequency.
Entering 2024, Senge will continue its sports marketing actions and sign swimming world champion Zhang Yufei, "Feiyu" conquers the water, and Senge empowers the future kitchen with water, and the two go both ways;
In addition, in line with the trend of the times of great health, Senge has launched the "2024 China Champion Kitchen Plan" and the "2024 Senge Champion Healthy Diet National Promotion Plan" to undertake the social mission of promoting the construction of "Healthy China".
From the "small self" to the "big self", from its own development to the transformation of the national lifestyle, Senge has engraved the "champion standard" in every step of the way, and stood out from the marketing of many brands themselves.
It not only works with excellent spokespersons with one heart and one mind, but also undertakes the social mission of high-quality enterprises, and realizes the all-round radiation of brand influence from the professional competition field to the quality life of the general public.
Write at the end
In recent years, consumers' attention to clean, healthy, intelligent and high-quality home appliances has increased, and Senge is keenly aware of this opportunity and actively embraces consumers and caters to the general trend.
As a leading brand of high-end intelligent kitchen appliances, Senge integrated stove has been steadily and steadily developing for 20 years, methodically conquering cities from multiple aspects such as products, technology, authoritative endorsement, brand potential energy, etc., conquering users with products, empowering the development of enterprises with high-quality technology, relying on authoritative endorsement, and finally realizing the breakthrough record of Senge's continuous surpassing, and also presenting a model of high-quality development for the industry and becoming the "champion" of the industry.