European Technology News on April 21: Following BYD's first shot in the new energy price war, domestic new energy vehicle companies have followed up, and some joint venture cars have also participated in it, and the automobile market has been lively for a while. The competition between new energy and fuel vehicles has become more intense.
On this occasion, Tesla China has adjusted the prices of the Model 3, Model Y, Model X, Model S and other models, and the prices of the four models have been reduced by 14,000 yuan. So some netizens asked the ZEEKR boss on the social platform: Will ZEEKR follow up the price reduction, Lin Jinwen, vice president of ZEEKR Intelligent Technology, said: ZEEKR will not follow up the price reduction.
Lin Jinwen also said: When ZEEKR 001 and 007 were released, the market was fully predicted and a very competitive price was set. From January 1 to April 14 this year, the extreme 001 and 007 were the champions and runners-up of more than 200,000 Chinese pure electric models, and the Zeekr brand continued to win the pure electric sales championship of more than 200,000 Chinese brands.
Looking at the sales volume of ZEEKR in the first quarter, a total of 33,000 vehicles were delivered, of which 13,000 were delivered in March, a year-on-year increase of 117% and 95% respectively. This is due to the mid-term facelift of ZEEKR 001 and the replacement of ZEEKR 007, which has contributed a lot to the sales of ZEEKR.
At present, the price of ZEEKR 001 is 269,000-329,000 yuan, and the price of ZEEKR 007 is 209,900-299,900 yuan. For comparison, the Model 3 has a guide price of 231,900-271,900 after price reduction, and the cumulative sales of this car in the first quarter were 32,054 units.
So judging from the sales data, Lin Jinwen's words seem to be a little too absolute, although the sales of Extreme Krypton have increased in the first quarter of this year, but it seems that it is not as good as asking the world to sit firmly in the top spot of the new forces, and the sales data is not as good as the ideal car. And it is understood that on April 1, ZEEKR also launched the 007 rear-wheel drive enhanced version, which reduced the price by 20,000 yuan in disguise by increasing the allocation, which was considered by the outside world to be against Xiaomi SU7.
No matter how ZEEKR officially defines "increasing allocation and reducing prices in disguise", this is a price reduction trend for the market and consumers. Therefore, ZEEKR refused to follow up on the price reduction, saying that it had fully predicted the market, and in the end it was still necessary to use sales to speak?