- Chief Business Intelligence
- Chief Business Intelligence
Introduction: Sunscreen clothing that earns 60 billion a year is full of shady scenes? How much is the "IQ tax" windfall profit in summer?
According to the "White Paper on China's Sunscreen Clothing Industry Standard" published by iResearch, the market size of sunscreen clothing in mainland China has increased from 53.5 billion yuan in 2020 to 74.2 billion yuan in 2023, of which the sales volume of sunscreen clothing has reached nearly 60 billion yuan in recent years!
In recent years, with the continuous increase of consumption level, people's concept of life has gradually changed to the shaping and pursuit of their own image. In terms of image shaping, sunscreen whitening has become the most critical environment, as the saying goes, "one white covers three ugliness", people in the pursuit of their own appearance to enhance the image, whitening products have an irresistible psychology.
Even CCTV financial reports show that before the official summer, about 6,000 sunscreen umbrellas have been sold in the United States and Japan in the Voluntary International Trade City! And the growth rate of sunscreen commodity transactions between March and April this year is as high as 84%!
The industry market with such huge consumption potential has naturally attracted many entrepreneurs and investors, but there are also many black-hearted businesses that have also been mixed in! The low cost and the high price have formed a sharp contrast, and exaggerated publicity has become a sharp weapon for harvesting!
With the increasing number of product types in the sunscreen industry, while obtaining huge profits, people have gradually discovered that a thin sunscreen clothing is actually a black technology? Ultraviolet evaluation can also be fake? Does eating whitening pills really make people fair-skinned and moving? Consumers' "IQ tax" has become a source of huge profits.
Sun-protective clothing is also an "IQ tax"?
60 billion profiteering scam!
In the scorching summer, sunscreen clothing has become a physical "artifact" for people to prevent sun exposure, but who would have thought that it is an ordinary sunscreen clothing, and the shady profits behind it are also staggering!
According to iResearch's "White Paper" on the release of the sunscreen clothing industry in China's consumer market, the sunscreen clothing market in the mainland will exceed more than 60 billion in 2022, and the data of the ai Media Think Tank jointly with the China Garment Industry Association shows that the consumption of sunscreen clothing accounts for more than 63.4%!
Search for sunscreen clothing from the online shopping platform, you will find that the price gap of sunscreen clothing is large, some can be bought for more than ten yuan, and some thousands of yuan are also bought by many ladies, and according to the Tmall hot list, it can be seen that most of the hot-selling sunscreen clothing prices are mainly concentrated between 100-300 yuan, so is sunscreen clothing really worth this price?
Two important values of general sunscreen products determine whether they have sunscreen function, one is the UPF that we often see on many sunscreen products, which means how much ultraviolet rays can be protected, and the other is UVA, which is commonly said to be how much chance of transmission after ultraviolet radiation.
For a sunscreen product, the value must be maintained to protect ultraviolet rays to reach more than 40+, generally most of them are 50+ to be able to protect from the sun, and the transmittance of ultraviolet rays cannot exceed 50%, such a product is just a qualified sunscreen product.
But there are all kinds of sunscreen clothing on the market today, even in the Hunan Metropolis News, the sunscreen clothing in the offline physical stores is just relying on the clerk's nonsense, and the clothes actually sold have no sunscreen effect at all!
There has even been a news broadcast before that a woman wearing sun-protective clothing has a rash all over her body, and the reason is because of the poor quality of sun-protective clothing! In this way, it seems that some sun-protective clothing not only cannot protect against the sun, but even has the risk of causing disease!
Not only that, some of the materials are polyester clothing, the cheapest cost only a few dollars, but the price of polyester fiber sunscreen clothing can actually reach hundreds? The oil and water in the middle can be described as really fat! There are even thousands of sunscreen clothing, the cost of the fabric is not more than 60, and it can be called "containing hyaluronic acid" and so profitable? Netizen: IQ is also a matter of pounds!
In particular, some Internet celebrity products have sunscreen clothing, under the guise of "black technology", known as nanotechnology collagen sunscreen clothing, and even posted that the yarn tissue is exactly the same as human skin, but the fabric of the product is actually modal, but the funniest thing is that modal avant-garde is indeed comfortable and breathable, but it can't be exposed to the sun!
In the sunscreen products, in addition to sunscreen clothing, sunscreen whitening skin care products are hot in summer! In order to pursue better whitening effect, people often choose products with more advanced sunscreen technology and products with a high degree of sun protection, but is this technology really effective?
In the Hunan news report, the so-called nanotechnology sunscreen hat was tested to be as high as the baseball cap, but the price of this "black technology" hat on the Internet is more than ten times that of ordinary hats, such a price routine is really black!
And many sunscreen products on the market have not met the national sunscreen product standards, and even the bananaxia brand has recently fallen into a sunscreen clothing quality turmoil! Not to mention any sunscreen technology, netizens: There are so many lies and routines of sunscreen products!
Celebrities have also paid the "IQ tax" on sunscreen?
"Internet celebrity" products can even kill people for money!
Since the consumer market demand for whitening products is the largest in skin care products, in addition to the uneven quality of sunscreen clothing, the quality of other whitening sunscreens and other products itself is also questionable!
CCTV Finance has previously broadcast that the Shanghai Consumer Protection Commission has tested 20 sunscreens, and some of them have sunscreens whose sunscreens exceed national safety standards, which may greatly irritate the skin! Even well-known brands in sunscreens have been exposed many times that the quality inspection of sunscreen products is unqualified! Many consumers are angry and say "I have spent money in vain!"
What people didn't expect is that even celebrities will fall on the purchase of whitening products! Most people feel that celebrities' economic conditions are better, and their own image shaping is stricter than ordinary people, so their whitening products should be more effective than others. However, the so-called foreign "fast-acting" whitening pills recommended by celebrities still have hidden mysteries!
Internet celebrity whitening pills POLA, FANCL, and Unichi were exposed by the "Rest assured" official account to contain carcinogens, which detonated the whole network craze, and many consumers were shocked, among which Unichi immediately hired a lawyer to deal with public relations urgently, and its rapid response made many consumers believe that the brand has a clear conscience!
But another Japanese brand POLA did not come forward to clarify the so-called "rumors", isn't this a weak heart? POLA has issued an announcement on the facial cleanser before, saying that it may be mixed with foreign substances during manufacturing, but it is less harmful to the skin, so it recalls the products sold online, but this incident can also reflect that the production of the product is still worth studying!
Especially after it was revealed that it contained carcinogens, the post has been deleted, but POLA still did not make a positive response, and the water of foreign whitening pills is also very deep!
And many Internet celebrity whitening pills in China also smell the same! There was a news broadcast before that a female college student who took "Internet celebrity whitening pills" not only did not turn white, but even became more and more yellow! Moreover, her physical condition became worse and worse! After a hospital examination, her liver function was abnormal! This so-called whitening pill not only did not bring beauty, but even brought cases!
In the CCTV life circle program, the doctor also said that there is no way to guarantee the whitening effect of the whitening products on the market, especially the imported drugs, and the damage to the human body is also incalculable!
Most of the brand sunscreen products endorsed by celebrities have been exposed to product quality problems, and even the quality of big-name sunscreen products cannot be guaranteed, not to mention the whitening products recommended by some Internet celebrities, not only do they not even have brand protection, but even the ingredients in them are unknown!
Due to the quality of sunscreen shirts, just wearing them on the surface of the skin makes people have a rash all over the body, so isn't the unknown ingredients in the human body more worrying about life safety?
Resolutely crack down on "IQ tax" products
Prevent getting carried away by false propaganda
With the increasing demand for whitening products, the consumer market for whitening products is mixed! Many black-hearted merchants are fishing in troubled waters and using so-called high-tech false propaganda to attract a large number of consumers to fall into the "IQ tax" scam!
In response to this phenomenon, the mainland market supervision department is also constantly cracking down on exaggerated whitening products, eliminating the bad atmosphere of the whitening product consumer market, and creating a good shopping environment. In the past few years, the supervision of sunscreen products in various parts of the mainland has also been continuously promoted, and we always pay attention to the current hot-selling products to ensure people's safety.
In addition, people should also strengthen their awareness of products, many black-hearted businesses are using information misunderstandings to coax consumers, only by understanding the essence of whitening, can we truly pursue the beauty in their hearts. The substances contained in many whitening products may also cause some harm to the body, and having a healthy body is the most important thing!
Consumers should establish a rational sense of consumption, and do not casually listen to exaggerated false propaganda, especially some foreign special effect products, just like the previous false "special effect drugs", the harm of the ingredients in which is unknown!
Write to the end
As people pay more and more attention to the improvement of their own image, how to keep beautiful and white in summer has become an important part of shaping the image. It is this demand for whitening that gives those black-hearted merchants an opportunity!
The scam of sunscreen clothing is that they use the false propaganda of products to exaggerate the strength of sun protection, seize people's demands for whitening, but use useless low-cost materials to make huge profits, and even some materials will affect people's lives and health!
Because of people's large demand for whitening products, there are also many "IQ tax" whitening products on the market, which are ineffective after consumers buy them back at a high price! I sincerely hope that consumers can rationally look at the ingredients and cost performance of whitening products, be confident people, and do not pay "IQ tax"!
The mainland should also increase the supervision of the sunscreen and whitening product market, strictly investigate and punish illegal products, false propaganda and harmful products mixed into the market, and create a beautiful consumer platform for consumers to pursue beauty. Only reasonable skin care and your own inner beauty will be more dazzling!
The consumer demand for sunscreen whitening products has only increased a lot, and it is urgent to rectify the market, what do you think about this? Welcome to leave a message in the comment area to discuss, express your opinions or views, thank you.
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