Disclaimer: The content of this article is written with authoritative information combined with personal opinions, and the source of the literature and screenshots have been marked at the end of the article, please be aware.
Chinese's obsession with sun protection seems to be getting deeper and deeper over the years.
Even if it's just early summer, if you go out on a sunny sunny day, you may wonder if you're in China or in the Middle East. The streets are full of "masked men".
Not only that, but the price of sunscreen products is also ridiculously expensive, and a sunscreen clothing can easily cost hundreds of thousands, or even nearly 10,000 yuan, and sunscreen seems to have suddenly become extremely important. However, is it really the right thing to do by desperately trying to protect yourself from the sun at all costs?
Sunscreen is not just about appearance
To what extent have Chinese become obsessed with sun protection? Let's take a look at the following set of data.
In the past two years, the growth rate of the sunscreen market has led the entire cosmetics industry, and it is expected that by 2025, the size of China's sunscreen market will grow to 24.4 billion yuan, with an average growth rate of 10.5%.
It is not too much to say that the current Chinese are the most sunscreen-loving people. Compared with many white people in Europe and the United States, they are very keen to tan their skin wheat, while Chinese are fond of sunscreen and become a moonshine family.
Is this just because of the so-called white covering up a hundred ugliness, all for the sake of appearance? In fact, not only that, in the hearts of many people, sunscreen is also to ensure good health.
Theoretically, too much exposure to UV rays from the sun not only burns the skin, but also increases the risk of skin cancer.
Effective sun protection measures can effectively reduce the damage of ultraviolet rays to the skin, reduce the possibility of skin cancer, and protect the health of skin cells.
Secondly, sun protection helps to slow down skin aging. Ultraviolet rays are one of the main factors that trigger skin aging, causing problems such as dry skin, wrinkles, and dark spots. Proper sun protection can reduce the damage caused by UV rays to the skin.
Merchant sunscreen publicity: from intimidation to temptation, which trick have you fallen?
However, is the sun's rays really so "unforgivable"? As we all know, the survival of human beings for thousands of years is inseparable from the sun. How did the great project at the beginning of the birth of mankind fall into the situation of "rats crossing the street"?
Behind this is inseparable from the hard work of merchants.
In today's society, sunscreen products have become a big hit in the beauty industry. Major brands have launched a variety of sunscreens, sunscreen sprays and other products to cater to people's pursuit of whitening and skin health.
At the same time, however, the merchants' propaganda often misleads consumers into a kind of unnecessary panic.
Many businesses exaggerate the damage to the skin caused by UV rays through various means, creating a sense of urgency and making consumers feel that they are facing serious skin problems without using their products.
They spur consumers to buy their products by using intimidating language and imagery to warn them that they must be vigilant at all times, or it can lead to serious consequences such as tanning, sunburn, and even skin cancer.
These businesses use platforms such as social media to attract consumers' attention by using influencers or celebrity endorsements to glorify the effects of their products and exaggerate their efficacy.
They will hype up the ingredients contained in the products, exaggerate the benefits of the products, and claim to be able to deeply moisturize, protect against the sun, anti-aging, brighten the skin, etc.
In addition, merchants are also good at using marketing strategies to stimulate consumers' desire to buy through limited-time discounts, giveaways and other means.
They will put up slogans such as "limited-time special deals" and "crazy discounts" to create a sense of urgency and make consumers feel that they are losing money if they don't take advantage of the opportunity, thus prompting consumers to buy impulsively.
This method continues to amplify the value of white as beauty in society to a large extent, coupled with the explosion of some talent shows, the program party deliberately guides social aesthetics by manipulating the pass, making people's pursuit of cold white skin more crazy.
Sky-high sun protection: luxury gear or useless show-off?
Are the hyped sunscreen products living up to their name or are they in vain? Open the sunscreen section of the shopping page, all kinds of products are dazzling, in fact, there are some sky-high "big brands", a paper-thin sunscreen clothing costs thousands of yuan and so on.
For those who have an urgent attachment to sun protection, it's easy to buy such sky-high sunscreen products on the spur of the moment, but aren't these really IQ taxes?
Under the guise of using advanced technology, some brand-name sunscreen products advertise that they have skin care effects and better protective effects.
We don't kill them with a rod, saying that these products are deceptive, but most of them really don't achieve the effect advertised by the merchants. If you really need such a high-end sunscreen clothing, you must look at its ingredients and various test results before buying to avoid being wronged.
Some sky-high sunscreen products may be overpriced, and merchants package them as high-end products to entice consumers to buy.
The price of such products is often disproportionate to their actual cost and performance, and is more a reflection of brand premium and market positioning.
For the average consumer, it is likely that such products are only purchased to meet psychological needs or face engineering, rather than real practical needs.
Consumers also need to consider their actual needs and skin characteristics when buying sunscreen products. Not everyone needs to buy sky-high sunscreen products, and for general daily use, sunscreen products in the low- and medium-price range are enough to meet the basic needs.
Therefore, consumers should be rational about prices and choose suitable products according to their own conditions, so as to avoid blindly following the trend of consumption or being confused by high-priced products.
advocate
Between health and beauty, we don't need to pursue the so-called cold white skin. Sun protection is a necessary measure to protect skin health, but excessive sun protection anxiety and appearance anxiety are not advisable.
We should establish a correct aesthetic and take health as the concept of beauty to face various challenges. In the face of sky-high sunscreen products, you should also consume calmly, choose the most suitable products for yourself, and avoid being confused by the propaganda of merchants.
Let us take every step on the road of pursuing beauty, with health as the premise and rationality as the guide.
bibliography
1. Hats and umbrellas: The ancients also knew how to protect the sun|Anecdotes_Tencent News (qq.com)
2. Who's magnifying your sun protection anxiety and budget?|skincare|sunburn|fairy|vitamin d|sunscreen_Mobile NetEase (163.com)
3. Is sun-protective clothing an IQ tax? Are there any good recommendations for sun-protective clothing? - Zhihu (zhihu.com)
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