With the positive response of the world to the dual carbon goal, sustainable development has become a must for apparel companies. According to the report, more than 78% of fashion companies have set specific sustainability goals and are making a green transition by using natural or recyclable fabrics. Consumers are also increasingly inclined to choose sustainable fashion products and are willing to pay a premium for eco-friendly ideas, which provides a new growth point for clothing brands.
The design concept of gender-liberating genderless clothing in the fashion industry blurs gender boundaries and allows for more freedom in clothing choice. According to the report, in the past three years, the global search popularity of genderless clothing has continued to rise, and the market size is expected to reach $3.2 billion by 2030. This trend is especially evident in Europe and the United States, where consumers are paying more attention to design and comfort, driving the popularity of neutral-colored clothing.
The apparel industry is beginning to pursue a more inclusive aesthetic culture. The sharp rise in demand for plus-size women's clothing reflects consumers' acceptance of diverse body types. The data shows that the high proportion of overweight and obese people in the world offers great potential for the plus-size apparel market, especially in the Americas and the Middle East and North Africa.
The integration of sports and fashion, the enhancement of national health awareness and diversified travel scenarios have made the market demand for sportswear continue to increase. The superposition of black technology fabrics, the integration of fashion concepts and the diversified narrative of the brand have injected new vitality into the sportswear market. Clothing is not only a fashion item, but also a window for cultural display, and the differentiated style of folk clothing shows the humanistic and social customs of different regions.
New opportunities in the men's wear marketThe awakening of men's aesthetic concepts has made his economy a dark horse in the clothing consumer market. According to the report, the share of men's clothing in the clothing e-commerce market has reached nearly 40%, surpassing the growth rate of women's clothing. Apparel brands need to pay attention to the needs of male consumers and provide more high-quality and fashionable menswear options.
The key to brand loyaltyIn the new consumption era, low-price competition is no longer a long-term business strategy for clothing brands. The report highlights that accurate insight into the preferences and trends of target customers and the provision of higher-quality apparel products are the key to enhancing brand loyalty.
Source: Feishu Shennuo
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