Looking at the car market from the perspective of people's livelihood / watching the car from the left and right reports——
Among the new forces of car manufacturing, Li Auto's status is relatively high, and its influence cannot be ignored. Every time Li Auto launches a new car, the market will also pay great attention. The Ideal MEGA, which was launched not long ago, and the Ideal L6, which was launched recently, are all coming in the eyes of everyone's expectations.
On April 18, Li Auto's fifth model, the Ideal L6, was officially launched, with a total of two years of models for the Pro version and Max version, with prices of 249,800 yuan and 279,800 yuan respectively.
The Ideal L6 is positioned as a five-seater mid-size SUV, ranking below the Ideal L7, and is the first model of Ideal Auto to be less than 300,000 yuan.
The length, width and height of the ideal L6 are 4925/1960/1735mm and the wheelbase is 2920mm, while the length, width and height of the ideal L7 are 5050/1995/1750mm and the wheelbase is 3005mm, and the ideal L6 is significantly smaller.
The reason why we emphasize that the Ideal L6 is the "smallest nesting doll car" is that we have to start with the product lineup of Li Auto. The first model launched by Li Auto was Ideal NEO, which was replaced by Ideal L7, followed by Ideal Auto and L8 and L9, including the Ideal L6 launched this time, Li Auto's products have covered mid-size SUVs, medium and large SUVs and large SUVs, plus a luxury MPV Ideal MEGA. Aside from the Ideal MEGA, the Ideal L6, L7, L8, and L9 look like "nesting dolls" from a distance because of the almost identical design of the front face, and it is difficult to distinguish the specific models of these new cars if you don't look closely. For this reason, Li Auto's matryoshka products have been criticized by the market.
It is said that the nesting doll car in the design, research and development, should save a lot of costs, consumers should enjoy the benefits of the nesting doll car when buying, but we still think wrong, from the past to the present, many nesting doll cars have not been lowered in price, but with the same price as a new commercial car. For example, the pricing of the ideal L6 on the market this time did not bring much surprise to the market.
I have to say that the pricing of the ideal L6 is more like a "crooked hit", which brings a lot of pressure to Tesla.
Tesla Model 3 and Model Y are currently priced at 245,900-285,900 yuan and 258,900-368,900 yuan respectively, while the ideal L6 is 249,800-279,800 yuan, which is basically overlapping with Tesla's two cars.
Of course, the price of the ideal L6 is more in line with the psychological expectations of consumers, and it is also a new car created by the ideal car, but whether it will have a substantial impact on Tesla depends on the performance of the ideal L6 in the market.
In addition, the ideal L6 also has a big opponent, that is, the new M7 under the Wenjie. It is understood that on April 1 this year, the rights and interests of the new M7 model were adjusted, and the starting price of the rear-wheel drive version of the new M7 Plus was reduced to 229,800 yuan. In addition, the new M5 will be released on April 23, and reservations have been accepted, with a total of more than 10,000 orders in 12 hours of pre-sale, and the industry speculates that the price of the new M5 may be in the early 200,000s, and the ideal state is less than 200,000.
In this way, both the new M5 and the new M7 will snipe the ideal L6 from the top down. How to digest this seemingly "unfavorable", let's wait and see the performance of the ideal L6 after its launch and the latest move of the ideal car.
Since 2024, Li Auto's sales have been overtaken by the world for three consecutive months, with the former at 80,402 units and the latter at 82,447 units.
(The picture in this article comes from the Internet, invaded and deleted)