Sichuan people are so hot and spicy, Chengdu is a hot and spicy food capital, as a typical representative of Chengdu's spicy and fragrant flavor, hot pot has conquered the taste buds of countless hot and spicy lovers. Although hot pot is delicious, it also puts a lot of burden on the stomach. On April 19th, #有龙有灵, protect every flavor #Sunflower Stomach Kangling In the marketing campaign of April Stomach Care Month, a cross-border marketing campaign focusing on product use scenarios entered Chengdu, linking Xiaolongkan, Gaoji Pharmacy, and Meituan to buy medicine, creating a full-link marketing campaign that focuses on product functions and efficacy, focuses on consumer life scenarios, links online O2O channels, and offline chain pharmacy retail terminals, aiming to focus on consumers and link multiple touchpoints to jointly protect people's "stomach" health.
01
Play with scene marketing, covering a number of catering stores, and thousands of chain pharmacies will call for stomach protection together
As a representative of Chengdu hot pot, Xiaolongkan has always been loved by consumers. "Start work in the morning and boil the pot in the evening" has become a consumption scene for many people to enjoy delicious food and release pressure. Based on this, it cannot be ignored that with the pressure of life and work, coupled with irregular work and rest, when eating hot, spicy and cold delicacies, in fact, the stomach is also bearing this "beautiful burden", which will correspondingly bring various stomach discomforts such as stomach acid, stomach pain, and stomach bloating.
According to Zhongkang CMH data, the incidence trend of stomach diseases among Chinese residents is concentrated in the family breadwinners aged 35-45 and the middle and high-level people in the workplace. The causes of stomach health problems in this circle are mainly reflected in the high pressure in the workplace, repeated stomach discomfort caused by migrant workers staying up late and irregular diet, and some people will choose to take 'pain' medicine when there are stomach health problems. In fact, for people with old stomach diseases and people with recurrent stomach pain, it is a scientific solution to simply "relieve pain" to treat the symptoms but not the root cause, and to repair the gastric mucosa.
Swipe left and right to see more
Sunflower Stomach Kangling has a keen insight into the stomach health needs of consumers, and links with Xiaolongkan to play scene marketing, open up the food and stomach protection scene, and use every classic and good medicinal material to protect the stomach while protecting the food and deliciousness of life. The white and white in its formula can form a defensive barrier on the gastric mucosa, effectively isolate high concentrations of gastric acid, protect the damaged gastric mucosa, and Poria cocos polysaccharides and sea clams can inhibit and neutralize gastric acid respectively, and the three work together to "protect every taste of life".
Swipe left and right to see more
On the day of the event, the theme atmosphere of all Xiaolongkan Chengdu stores was full. From the "stomach protection staircase" to the neon light box, from the hanging flag to the wall sticker, etc., the concept of stomach protection is integrated into every detail, and through the strong brand visual impact, it deepens consumers' perception and understanding of the brand and products, so that the brand communication concept of "protecting every taste" of Sunflower Stomach Health Ling is deeply rooted in the minds of consumers.
Swipe left and right to see more
At the same time, thousands of stores in Chengdu Gaoji Pharmacy have made joint efforts to support, including fashionable store check-in devices, interesting knowledge interactive settings, combined with the form of "interaction + experience", which has rejuvenated offline pharmacies, helped pharmacies increase customer flow, and achieved double growth in sales conversion and brand exposure.
02
Online and offline integration and linkage, "four-party closed loop" leads a new model of service-oriented marketing
For chain pharmacies, choosing brand cooperation with strong service capabilities, digging deep into the potential of brand empowerment, and linking brand industrial resources is an effective means to save the decline in customer flow of pharmacies, and it is also an important way to increase sales in the future.
Through the multi-point interactive marketing of "product function-consumption scene-O2O channel-retail terminal" and "four-party closure", the Sunflower Stomach Health Month activity deeply binds the product's stomach protection efficacy and marketing drainage path with the scene of hot pot restaurants and pharmacies. Consumers can scan the lottery mini program to have the opportunity to get physical gifts such as Xiaolongkan vouchers, Sunflower Stomach Kangling Meituan vouchers and Sunflower Stomach Kangling small medicine box (see in-store activity information for receiving conditions), bringing more good service content to chain pharmacy members;
Times are changing, consumer habits are also changing, drug purchase scenarios and purchase methods are changing, and market competition is becoming increasingly fierce. For brands, only by innovating and changing, creating new value and giving new momentum together with partners can they seize the opportunity to achieve a win-win situation in the midst of change.
As a national brand that has accompanied China for decades, Sunflower Stomach Kangling relies on the brand influence and high-quality product strength of Sunflower Pharmaceutical Group to empower the flow and growth of chain customers through such innovative marketing methods, bringing new growth possibilities to the category market. In the future, Sunflower Stomach Health will continue to work with partners to explore more innovative marketing methods, and work together to develop innovative marketing activities that are win-win for multiple partners, so as to provide consumers with good stomach protection drugs in the category of gastric diseases.
* Please purchase and use according to the instructions of the medicine or under the guidance of a pharmacist.
【Adverse reactions】The more common ones are: dry mouth, constipation, decreased sweating, dry mouth, nose, throat and skin, blurred vision, and difficulty urinating (in the elderly).
[Contraindications] 1. Patients with prostate enlargement and glaucoma are proactive. 2. Forbidden for lactating women.
【Common name】Gastric Kangling Granules
【Indications】Soft liver and stomach, disperse stasis, relieve acute pain. It is used for gastric pain caused by liver and stomach disharmony, blood stasis and obstruction, and even two hypochondrium, belching, pantothenic acid; Please follow the instructions of the medicine or follow the instructions of the pharmacist for purchase and use.