Pickup trucks are becoming the new favorite of the automobile market with their multi-functional and all-scene attributes. The previous Tesla Cybertruck domestic cruise also made the pickup truck category quickly popular in the public eye with a new look. At the 2024 Beijing Auto Show, Jiangling Avenue showed us the infinite possibilities of the pickup truck category in various scenarios in the name of "China's pickup truck full-scene expert".
Explore all scenarios and create infinite possibilities
At the 2024 Beijing Auto Show, Jiangling Avenue brought three major models: the Dadao Explorer Magic Box Edition, the Dadao Flying General and its first single-row off-road RV Zhurong Z-Iron, and displayed pickup modification and full-scene life solutions from the model modification, modification parts display, as well as camping, off-road and other full-scene booth layouts.
Among them, the Avenue Magic Box is completely based on the original transformation scheme of the Avenue pickup truck back bucket, decoupled up and down, free combination, on the basis of not changing the original car structure, it provides trays, drawers, sideboards and other components to install, whether it is fishing, camping, crossing and other changeable scenes, users only need to put forward their needs, and the Avenue Magic Box can provide convenient, practical and safe optimal solutions.
Moreover, the biggest advantage of the Dadao magic box is that it is operated by the original design team of Dadao, which enjoys the original factory warranty, and the reliability and safety are more guaranteed. Since the release of the pre-sale, more than 40% of the Avenue Explorer users have selected the magic box, and it can be said that the launch of the Avenue Magic Box has accelerated the advancement of the pickup era.
Dadao Fei will be jointly built by Jiangling Avenue and Yunliang off-road, this set of modification scheme gives the Dadao Explorer a more radical hard-core off-road performance, in the same level of super power of the 2.3T engine, as well as three locks, creep U-turn, creep mode, BorgWarner time-sharing four-wheel drive system and other ten off-road technologies, the car is also equipped with K-MAN oil and gas separation nitrogen shock absorber, support 8-stage damping adjustable and two-inch elevation, can meet the needs of different road conditions, load and driving style.
The single-row off-road RV Zhurong Z-Iron, equipped with a dedicated chassis for the road, can be said to be the focus of the audience, integrating the super carrying capacity and off-road ability of off-road pickups, and at the same time the high comfort of the RV, it is definitely a dream car for self-driving travel enthusiasts.
The Z-Iron has a reinforced leaf spring structure, tires, rims, and frames, and a maximum total mass of 3.49 tons at full load. Equipped with the original independent 48V dual generator, you can use the coffee machine, microwave oven, rice cooker, etc. at will to enjoy a comfortable outdoor life.
From the expansion of the versatile functions of the pickup truck's rear bucket, to the in-depth unlocking of the pickup truck's off-road performance, and then to the construction of a single-row off-road RV ecology, it can be seen that Jiangling Avenue's exploration of the full-scene gameplay of pickup trucks has reached an unprecedented height. And all this is inseparable from the hard-core product strength of the Jiangling Avenue pickup truck itself.
The precipitation of brand and technology is the biggest advantage
At this year's Beijing Auto Show, the Great Wall Cannon pickup truck launched a series of models equipped with a new 2.4T power, which attracted much attention, but without the 2.3T of Jiangling Avenue, the Great Wall Cannon may never launch the 2.4T.
Because before this, the mainstream power of the Great Wall Cannon was only 2.0T, and the power performance was far inferior to the 2.3T of Jiangling Avenue, and the price did not open up much of a gap, and the cost performance was not as good as that of Jiangling Avenue. Now that the Great Wall Cannon has launched a series of 2.4T products, it is naturally a counterattack to the bright threat of Jiangling Avenue.
Moreover, Jiangling Avenue is a gasoline/diesel dual power engine, which has the strongest 2.3T gasoline power option for domestic pickup trucks, with a maximum power of 190kW and a maximum torque of 450N·m, and is also equipped with a world-class 2.3T diesel power from the Ford Puma series diesel engine with a global installed capacity of 10 million. With the class-leading power system, it provides a stable and reliable super performance guarantee.
All Dadao products have already accumulated a good reputation in the market, and their reliability and fuel economy have been supported and recognized by the market. The 2.4T of the Great Wall Cannon has just been launched, and it is only equipped on pickup truck models, which lacks market verification. In terms of market reputation, quality and reliability, Jiangling Avenue 2.3T also has more advantages.
In addition, the Avenue pickup truck also provides the leading Watt linkage suspension system in the same class of domestic pickups, so that it has the handling and comfort that is not inferior to that of urban SUVs. Jiangling Avenue is also equipped with BorgWarner's intelligent four-wheel drive system, whose stability and reliability have also been verified by the market for a long time, and the transfer case can still ensure stable working conditions without the risk of overheating under extreme environmental conditions.
Whether it is the era of tool carts or the era of all scenes, reliability and stability are the highest pursuit of the pickup category, and the Jiangling Avenue pickup, which is technically baptized by the market and recognized by the market, is undoubtedly a more trustworthy choice.
China's full-scene pickup expert, focusing on creating user emotional value
At the beginning of the brand's birth, Jiangling Avenue was positioned as "China's full-scene pickup expert", not only as a full-scene pickup truck manufacturer, but also as a full-scene pickup truck life joy maker. Jiangling Avenue's understanding of the whole scene of pickup trucks is not only to provide excellent technology and excellent products, but more importantly, Jiangling Avenue knows how to understand the real needs of pickup truck users, not only to play, but also to take users to play.
In the online position of "Fellow Traveler APP", it has built a user ecological activity section such as "Avenue Without Borders" and "Avenue Academy", where users can find a variety of pickup games, where to play, how to play, and who to play?
In 2024, "Avenue Without Borders" plans 100 high-quality route self-driving sessions, 300 dealer-side regional customer linkages and 1 year-end user fan feast to completely open up the bridge between users and users.
As a sub-category of the pickup market, users need more to be able to play together, like-minded groups, and users to "go to love" of Jiangling Avenue, obviously well aware of this, committed to emotional deep resonance with users.
With the spring breeze of the lifting of the ban on pickup trucks, people gradually appreciate the deeper meaning behind the pickup trucks. Pickup trucks have gone beyond simple transportation and loading functions, and are gradually transforming into a unique attitude to life, symbolizing the unremitting pursuit of freedom, exploration and ultimate life experience.
With the excellent positioning of "China's pickup truck all-scene expert", Jiangling Avenue makes pickup trucks no longer limited to traditional use scenarios, but expands to a broader and more diversified field. Whether it is an adventurous journey through the mountains or a comfortable time to enjoy urban life, Jiangling Avenue can "run to love" with users with its excellent performance and quality, and create an infinite wonderful life.