At the 2024 Beijing Auto Show, the BMW Group will bring a strong product lineup represented by the new all-electric BMW i4 with innovative technology and forward-looking concepts. Taking the BMW 4 Series as an example, the BMW Group has not only upgraded the new all-electric BMW i4, but also launched the new BMW 4 Series Coupe and Convertible Coupe.
In fact, new energy vehicles and fuel vehicles are not on the opposite side, and most car companies have chosen to walk on two legs when moving towards the era of new energy vehicles. What needs to be considered is how to make consumers get a satisfactory car experience whether they choose an electric car or a petrol car. Just like the BMW 4 Series, regardless of fuel and electricity, it insists on bringing users consistent driving pleasure in order to win the favor of many consumers.
The new all-electric BMW i4: the benchmark for luxury electric coupes
Faced with one of the world's largest automotive markets, the BMW Group is "customer-centric" in China. From product design, technology research and development to terminal services, it is always based on consumer needs. In the case of the new all-electric BMW i4, this concept is even more thoroughly explained.
The new all-electric BMW i4, which made its world premiere at the 2024 Beijing Auto Show, has a more distinctive design aesthetic and better driving pleasure, interpreting BMW's deep understanding of the needs of modern luxury and youth, and highlighting the sporty essence of the BMW brand.
The all-electric BMW i4 will also be equipped with the fifth-generation eDrive technology, reinforcing the sporty essence of the BMW brand. He learned that the fifth-generation eDrive electric drive technology is highly integrated with the three core areas of battery, motor and electronic control, which can maintain high speed and continue to play sports performance in high-power scenarios. At the same time, it protects the battery safety in an all-round way, and has a leading thermal management system. Coupled with BMW's consistently excellent chassis tuning, the new all-electric BMW i4 is more worth looking forward to when it comes to pure driving fun.
The BMW Group has always been on the verge of electrification. In 2023, the BMW Group delivered more than 375,000 BEVs worldwide and about 100,000 BMW BEVs in the Chinese market, of which the BMW i4 has been well received by consumers since its launch, with total global sales exceeding 80,000 units in 2023, making it the BMW Group's best-selling BEV model in the world. With the advent of the era of electrification, people have higher requirements for luxury pure electric vehicles, and the BMW i4 has become a new benchmark for luxury pure electric coupes in terms of luxury, driving pleasure, power performance, and cruising range.
According to a set of interesting data, the average age of BMW i4 owners in China is only 32 years old, and the post-90s and even post-00s are the main consumer group. Young users mean that the BMW i4's personality and trend side have been recognized, and the luxury pure electric coupe with real sports genes has met all their expectations.
The new BMW 4 Series Coupe and Cabriolet Coupe are elegantly equipped with 15 highlights
The all-new BMW 4 Series Coupe and Convertible Coupe were launched at the Beijing Motor Show, with prices ranging from CNY 386,900 to CNY 526,900. The exterior design of the new car has been upgraded and 15 highlights are provided, many of which are being applied to the new BMW 4 Series for the first time, creating a more attractive dream car.
The new BMW 4 Series Coupe features a longitudinal star-curtain grille that looks extraordinary. At the same time, the newly designed front LED headlights have achieved a dual aesthetic and practical upgrade, combined with the same laser taillights as the new BMW M4, making the vehicle more dynamic. The sporty look of the new car is further enhanced by a black high-gloss diffuser and a 100mm exhaust tailpipe.
In terms of body colours, the new York Corner Green, Flame Red, as well as customisable Matte Dark Grey, Tanzanite Blue, Tourmaline Grey and other options.
The interior of the car is also quite impressive, with standard front sports seats, a flat-bottomed multi-function leather steering wheel with paddle shifters, M carbon fiber interior trim, M Performtex knitted/suede seats, etc., to further highlight the sporty texture. Other details include contoured lighting air vents and sparkling crystal-textured interior components. Luxury and sportiness are the essence of the new BMW 4 Series Coupé, so it's no wonder that the BMW 4 Series family has quickly become a dream car since its launch!
If you're looking for something a little more personal, the new BMW 4 Series Convertible is not to be missed. The innovative soft top design not only has the stability of a retractable hard top, but also has the classic beauty of a fabric hood. According to Brother Yuluo, when the speed is less than 50 km/h, it only takes 18 seconds to open/close the soft top, which is both beautiful and practical.
The BMW 4 Series is also synonymous with driving pleasure. The new BMW 4 Series Coupe and Convertible Coupe are powered by BMW's latest 2.0-liter inline-four turbocharged engine mated to an eight-speed sports automatic manual transmission. Thanks to the variable sports steering, the driving is more agile and agile. Coupled with the perfect 50:50 load distribution front and rear and excellent aerodynamic design, the handling performance is superb.
Thanks to the innovative Hydraulic Rebound Shock Absorption (HRS) and Hydraulic Compression Shock Absorption (HCS) technology, the new BMW 4 Series also balances sporty performance with long-distance travel comfort, combining driving pleasure with home comfort. It's no wonder that the BMW 4 Series family is firmly in the 2023 sales champion in the luxury midsize coupe segment, and its strength does not allow for a low profile.
In the new era of "involution" intensified in the auto market, how should luxury brands respond? The sales lead in the luxury mid-size coupe segment is based on a consistent pursuit of driving pleasure, a forward-looking aesthetic for the coupe, and a new thinking on luxury pure electric. The brand value that is difficult to be surpassed is not the only moat, the new pure electric BMW i4, the new BMW 4 Series coupe, and the convertible coupe are grandly unveiled, continuing to advance and continue to lead.