Recently, the Douyin Mini Program is expanding the diversity of content on the platform through open source, including graphics and text.
It is understood that in Douyin's planning, the Mini Program will be used as the core carrier of content, carrying the complete content consistent with the content APP, and the Douyin video account will be used as the drainage content carrier, publishing clips through the official and user accounts to complete the drainage of the Mini Program. It is understood that at present, Douyin has invited some content APP.
According to people familiar with the matter, Douyin will support partners to monetize content and advertising on the platform.
Industry insiders said that Douyin's expansion of content types sounds a bit like benchmarking the WeChat subscription account ecosystem, but its product itself is actually closer to WeChat mini programs. However, most of the mini programs frequently used by WeChat users are life services, while Douyin mini programs have high traffic in terms of knowledge reading and video information. Therefore, Douyin's latest move may not have a direct impact on WeChat Mini Programs, but it may partially attract the attention of WeChat subscriber account users, especially users of short-form graphic content and video content.