Abstract:The scale of ornamental fish in mainland China has grown to 4.72 billion in 2022, and it is one of the emerging industries with great development potential in mainland China. There are thousands of species of ornamental fish in the world, and there are about 750 species of freshwater ornamental fish, and there are many types of ornamental fish and they are developing rapidly. The demand for ornamental fish in mainland China has not changed much in recent years, stabilizing at about 4 billion, and the demand for ornamental fish in mainland China will be about 4.69 billion in 2022, and the ornamental fish market is mainly concentrated in flower and bird markets, aquarium stores and other channels. At the same time, with the popularity of the Internet and the rise of e-commerce platforms, more and more consumers have begun to buy ornamental fish and related products online.
1. Definitions and Classification
Aquarium fish refer to fish with bright colors or peculiar shapes that have ornamental value. They are found all over the world in thousands of varieties. Some live in freshwater, some in seawater, some from temperate regions, and some from tropical regions. Some are known for their brilliant colors, some for their strange shapes, and some for their rarity and preciousness. In the world ornamental fish market, it is usually made up of three major strains: temperate freshwater ornamental fish, tropical freshwater ornamental fish, and tropical marine ornamental fish.
Second, industry policies
National and local governments at all levels attach great importance to and promote the high-quality development of fisheries. As an important way to develop marine resources, fishery is an important part of agricultural and rural economic development, and plays an important role in ensuring national food security and effective supply of important agricultural products, promoting fishermen's income, and serving the construction of ecological civilization. During the "14th Five-Year Plan" period, the mainland's economic fundamentals have been improving for a long time, the focus of the work of agriculture, agriculture and rural areas has historically shifted to comprehensively promoting rural revitalization, and the fishery has entered a critical stage of transformation and upgrading and accelerating high-quality development. The Ministry of Agriculture and Rural Affairs' "14th Five-Year Plan" National Fishery Development Plan, the Ministry of Finance and the Ministry of Agriculture and Rural Affairs of the Ministry of Finance on the Implementation of Fishery Development Support Policies to Promote the High-quality Development of Fisheries, and other government documents have clarified the goals, directions and key tasks for promoting the high-quality development and modernization of fisheries. As a branch of the fishery, ornamental fish is facing the support and favorable of the general environment, which makes the industry usher in new historical opportunities.
3. Industry barriers
1. Technical barriers
With the rapid development of global economic integration, the continuous improvement of people's living standards, the prosperity of the ornamental fish consumption market, and the high economic benefits of the industry have attracted a large number of farmers to enter the industry. In the early days, most of the aquaculture industry adopted the primitive extensive mode of feeding chilled small trash fish surimi and the way of self-formulated feed by small workshops, and there were many small and medium-sized feed enterprises in the industry, relying on low prices for the sale of low-grade feed products. However, self-formulated feed or medium and low-grade feed is difficult to fully meet the breeding needs of many ornamental fish species, and the breeding efficiency of ornamental fish farmers cannot be improved. After years of development of ornamental fish farming, farmers have turned to pay attention to the feeding effect and the quality characteristics of feed such as safety and environmental protection. The quality of ornamental fish aquatic compound feed needs to be based on technology, requiring enterprises to have certain research support and experience accumulation in the fields of aquatic animal nutrition, aquaculture, animal disease prevention, etc., therefore, technology research and development strength is the core competitive means of ornamental fish breeding enterprises, and also constitutes the most important entry barrier to the ornamental fish industry.
2. Talent barriers
There are many kinds of ornamental fish, and the cultivation of various types of ornamental fish involves many disciplines such as animal nutrition, feed processing technology, aquaculture, and aquatic biology, which requires high professional ability of talents in technology, market and management. At present, there are relatively few colleges and universities of domestic ornamental fish breeding talents, the technical professionals and marketing personnel of the ornamental fish industry are relatively scarce, and there is also a lack of high-quality professional managers with industry background, and new enterprises need to establish an excellent management team and technical team need to invest enough in time, manpower, material resources and financial resources.
3. Brand barriers
High-end ornamental fish farming is difficult, the risk is higher, the cycle is longer, once the farmers get used to a brand of products after the loyalty is higher, not easy to replace, which also brings great obstacles to the new enterprises in the industry. At present, there are a large number of domestic ornamental fish manufacturers, most of them are small and medium-sized enterprises, due to the constraints of their own management level, scientific and technological research and development level and other factors, the quality of feed products is uneven. With the change of farmers' concepts, the brand advantages of high-quality products have gradually been reflected. Brand has gradually become one of the main considerations for farmers to choose ornamental fish manufacturers. In an increasingly competitive market environment, the competitive advantage of enterprises will rely more on brand positioning and brand personality. New entrants lack brand awareness and will encounter more resistance and barriers in market development and cultivation.
Fifth, the industrial chain
The upstream of the ornamental fish industry mainly includes the breeding of ornamental fish and the production of feed and medicine. In this link, the cultivation of ornamental fish needs to be invested in aquatic feed, seedlings, additives and aquatic drugs. With the improvement of people's living standards, the ornamental fish market has gradually formed a format where a hundred flowers bloom and a hundred schools of thought contend. The midstream mainly includes the breeding and marketing of ornamental fish. The reproduction of ornamental fish requires the selection of high-quality breeding fish and breeding environment to ensure the quality and quantity of ornamental fish. Sales can be carried out through a variety of channels, including bird and flower markets, aquariums, e-commerce platforms and social media. The downstream mainly includes the consumer of ornamental fish and the recreational fishing sector. Consumers of ornamental fish can be individuals or businesses who can satisfy their hobbies or engage in aquarium fish farming competitions by purchasing ornamental fish. Recreational fishing is a way to use ornamental fish as a leisure activity, including ornamental fish exhibitions, competitions and aquarium cultural experiences.
Note: This article is transferred from the Zhiyan Industry Encyclopedia platform, if you need to get more industry information and customized services, you can enter the official website of Zhiyan Consulting to search and view.
Zhiyan Industry Encyclopedia is a production and research tool platform launched by Zhiyan Consulting, which is committed to providing you with a full range of encyclopedic industry information query services. Zhiyan Consulting practices the corporate mission of driving industrial development with information, improves and enriches enterprise methodology, relies on the industry encyclopedia platform to enhance the value of information, and continues to empower industry development and enterprise investment decision-making. As a one-stop systematic research tool for the ornamental fish industry, the Ornamental Fish Industry Encyclopedia comprehensively summarizes the knowledge and information of the ornamental fish industry, covering the definition, classification, policy, industrial chain, competition pattern, development trend of the ornamental fish industry, etc., and relies on information technology to establish an intelligent inter-chain industry knowledge graph to provide in-depth insight and comprehensive information for industry research practitioners and relevant investors.
Zhiyan Consulting takes "using information to drive industrial development and empower enterprise investment decision-making" as its brand concept. Provide professional industrial consulting services for enterprises, including high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. It also provides weekly/monthly/quarterly/annual reports and customized data such as regular reports, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.